Workmagic MCP

WorkMagic for AI assistants

Ask your marketing measurement data anything — in Claude, ChatGPT, Codex, Cursor, Copilot or Gemini. Attribution by channel and campaign, why a number moved, lift test results and media budget plans, answered from your own WorkMagic account.

⭐ Star this repo to follow new skills and platforms as they ship — see the changelog.

What is WorkMagic

WorkMagic is an AI-powered marketing measurement platform for ecommerce and DTC brands. It brings multi-touch attribution (MTA), incrementality (geo lift tests) and media mix modeling (MMM) / budget planning together — across Meta, Google, TikTok and more — so you can see what's actually driving sales and decide where to spend next.

This open-source (MIT) plugin lets your AI assistant ask that same data questions in plain language, using your own WorkMagic account — an open-source MCP server plus skills for marketing attribution, incrementality and MMM.

See it in action

You: Compare Meta and Google attributed revenue under data-driven, last click, first click and

any-click attribution for the last 30 days, and explain why they differ.

Claude: *(abridged — WorkMagic demo store, synthetic data)*

| Channel | Data-driven | Last click | First click | Any click |

|---|---|---|---|---|

| Meta | $10.2K | $17.3K | $27.1K | $38.0K |

| Google | $12.7K | $19.9K | — | $33.2K |

Meta looks strongest under first- and any-click because it starts most journeys: shoppers first

arrive from a Meta ad, then come back through Google or direct before buying. Data-driven

attribution splits each order's credit across those touchpoints, so both channels shrink. Any-click

gives every touched channel full credit, which is why the two any-click figures add up to more

than the store actually sold ($46.9K).

More sample conversations: readiness check · model comparison · best-selling products

What's included

The plugin has two parts: the WorkMagic MCP server (https://mcp.workmagic.io/mcp), which reads and updates your WorkMagic account after you sign in, and nine skills that tell the assistant how to use it well.

Try asking:

• "What was my Meta ROAS last week?"
• "Why did Google attribution drop on Tuesday?"
• "Which products sold the most in the last 30 days?"
• "How should I split a $200K budget next month?"
• "Is my account ready to run a Meta lift test?"

Get WorkMagic

Using this plugin needs an active WorkMagic account.

• New to WorkMagic? See plans and pricing to get started.
• Already a customer? Install below and sign in with your WorkMagic account the first time the assistant uses it.

Questions about plans? Contact your WorkMagic CSM or support@workmagic.io. Lift test and budget optimizer skills need those features enabled on your account.

Install

Claude (claude.ai, desktop, Cowork)

1. Open plugin settings (Settings → Plugins, or Plugins & skills), choose Add marketplace → GitHub repo, enter workmagicio/workmagic-agent-plugin, then install WorkMagic. *(Listing in the Claude plugin directory is coming soon.)*
2. Open the plugin's Connectors tab and connect WorkMagic.

Only want the data connection? Add https://mcp.workmagic.io/mcp under Customize > Connectors as a custom connector.

Claude Code

/plugin marketplace add workmagicio/workmagic-agent-plugin

/plugin install workmagic@workmagic-plugins

Codex

codex plugin marketplace add workmagicio/workmagic-agent-plugin

Then install workmagic from /plugins.

本地安装：下载 release 中的 workmagic-codex.zip，或在仓库中执行以下命令构建并安装：

python3 tools/build_zip.py codex

unzip dist/workmagic-codex.zip -d dist/workmagic-codex codex plugin marketplace add ./dist/workmagic-codex codex plugin add workmagic@workmagic-plugins

workmagic-chatgpt.zip 用于 ChatGPT 插件门户；Codex 本地安装使用 workmagic-codex.zip。

Gemini CLI

gemini extensions install https://github.com/workmagicio/workmagic-agent-plugin

ChatGPT, Cursor, GitHub Copilot

Directory listings are coming soon. Until then, connect the MCP server below; in Cursor you can also add this repository as a team marketplace.

Any other MCP client

Add https://mcp.workmagic.io/mcp as a remote (Streamable HTTP) MCP server. You get the tools; the skills in skills/ are plain Markdown you can load as instructions.

The first time the assistant uses WorkMagic, sign in with your WorkMagic account. If you belong to several WorkMagic accounts, the assistant asks which one to use. Don't have an account yet? See Get WorkMagic above.

Data

The skills are instructions only; they don't run code or contact any other service. The assistant reaches your data through the WorkMagic MCP server at https://mcp.workmagic.io/mcp, using the account you sign in with. The server receives the requests the assistant makes on your behalf, such as queries, filters and settings you ask to change, and returns your WorkMagic data. WorkMagic logs those requests for security and support. Nothing is sent anywhere else.

Some skills can change settings in your WorkMagic account, such as creating or editing a budget scenario. The assistant shows what it will change and asks you to confirm first.

The tools/ folder holds scripts WorkMagic uses to maintain this repository. The plugin never runs them.

Follow WorkMagic

New skills, platforms and product updates ship often — follow along:

• LinkedIn
• Instagram
• Facebook
• ⭐ Star this repo and watch releases for new versions.

Support

Contact your WorkMagic CSM or support@workmagic.io. Privacy policy: www.workmagic.io/privacy. Found a problem with a skill? Open an issue.