DataForSEO MCP by InsightfulPipe

DataForSEO MCP Server by Insightful Pipe

Connect DataForSEO to AI assistants: SERP, keyword, backlink and AI search visibility data.

Part of the Insightful Pipe MCP Server Collection — use DataForSEO from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

MCP Server URL

https://dataforseo.insightfulmcp.com/

What is DataForSEO MCP?

DataForSEO MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Access SERP results, backlink analysis, keyword research, domain analytics, on-page SEO audits, content analysis, and AI optimization insights.

Installation

Claude

1. Copy the MCP Server URL: https://dataforseo.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://dataforseo.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http dataforseo https://dataforseo.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{

"mcpServers": { "dataforseo": { "url": "https://dataforseo.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

82 actions: 82 read, 0 write.

Read Actions (82)

Show all 82 read actions

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"What's the US search volume for "google ads mcp"?"

"Get a backlink summary for example.com"

"Which domains are mentioned most in AI answers about "project management software"?"

Pricing

The DataForSEO MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for SEO and marketing — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit [insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers) to discover our full collection of MCP servers.

• Google Search Console MCP
• Bing Webmaster Tools MCP
• PageSpeed Insights MCP

[View All MCP Servers →](https://insightfulpipe.com/mcp-servers)

Resources

• Documentation
• Video Tutorial
• [InsightfulPipe Blog