Microsoft Ads MCP by InsightfulPipe

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

• Query Bing Ads performance using natural language
• Analyze keyword and audience performance
• Generate detailed performance reports
• Track ROAS across Microsoft Search Network
• Get AI recommendations for campaign optimization

Installation

Claude

1. Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
3. Paste the URL and click Add
4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{

"mcpServers": { "microsoft-ads": { "url": "https://microsoft-ads.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Actions That Make Changes (57)

Show all 57 write and destructive actions

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Microsoft Ads campaigns performing this month?"

Keyword Analysis

"What are my top converting keywords on Bing?"

Generate Reports

"Generate a keyword performance report for the last 30 days"

Audience Performance

"Show me performance by age and gender demographics"

Geographic Analysis

"Which locations have the best ROAS?"

Supported Metrics

Why Microsoft Ads MCP?

For Search Marketers

• Bing insights - Often overlooked search channel
• Lower CPCs - Typically cheaper than Google
• Comprehensive reports - 10+ report types available

For B2B Mar