Marketing & Brand Context by Marcora

Marcora MCP Server

Marcora is the context layer for go-to-market teams: your positioning, brand voice, and product facts in one source of truth that your AI tools read from.

Learn more: marcora.ai

About

This is the public documentation repository for Marcora's hosted MCP server. The server itself is a commercial, closed-source remote service. This repo provides metadata, connection instructions, tool documentation, and support resources.

What It Does

Marcora is the context layer for go-to-market teams. Build your source of truth once: a Brand Foundation (positioning, brand voice, and writing style) plus a Reference Library of product docs, buyer personas, competitive analysis, and messaging. Claude, ChatGPT, and any AI tool that supports MCP connections read from it, so what you write stays on-brand and accurate.

Marcora was formerly called MarketCore.

Marcora's MCP server enables AI clients to:

• Manage brand and company context and reference materials
• Create and manage blueprints for content generation
• Generate marketing content from context and blueprints
• Organize work with projects and collections
• Browse and import community blueprints and templates
• Plan content on the plans board and produce it, individually or from reusable playbooks
• Automate recurring work with reusable, multi-step workflows
• Share content externally and export to Word

Connection

Server URL (OAuth): https://mcp.marcora.ai

Authentication options:

• OAuth 2.0 (recommended for interactive clients) — connect using https://mcp.marcora.ai
• API Token (for non-interactive environments) — generate a key at Integration Settings and connect to the same URL (https://mcp.marcora.ai), passing the key in an Authorization: Bearer header. The server negotiates the right transport automatically.

Quickstart

Add to your MCP client config:

{

"mcpServers": { "marcora": { "url": "https://mcp.marcora.ai" } } }

See docs/quickstart.md for setup instructions for Claude, ChatGPT, Claude Desktop, Cursor, and VS Code.

The Marcora AI Workflows Skill (recommended)

The Marcora AI Workflows Anthropic Skill ships alongside this server. It teaches your AI client Marcora's mental model, the right tool sequencing, the questions to ask the user before acting, and the pitfalls to avoid — so the agent stops misfiring on tasks that look ambiguous from tool descriptions alone.

Your AI client picks the skill up on demand based on the task.

Install with the skills CLI

npx skills add ccromp/marcora-mcp

This installs the marcora-mcp skill for Claude Code and other agents that read SKILL.md skills. To preview first, run npx skills add ccromp/marcora-mcp --list.

Download

Get the .skill file from the latest release:

• marcora-mcp.skill — the Marcora skill (a zip archive containing SKILL.md and its bundled reference files).

Install

Claude Code:

# Download and unzip into your skills directory

mkdir -p ~/.claude/skills unzip ~/Downloads/marcora-mcp.skill -d ~/.claude/skills/

Restart Claude Code. The skill loads automatically on any matching task.

Claude Desktop:

Import the .skill file via Claude Desktop's Skills folder. See Anthropic's Skills documentation for the current path on your platform.

ChatGPT, Cursor, and other non-Anthropic clients:

These clients don't directly support Anthropic Skills (yet). Workaround: unzip the .skill file and paste the contents of SKILL.md into your client's custom instructions or system-prompt slot. Bundled reference files can be pasted in too if your client supports longer context.

Power-user install (clone and symlink)

If you'd rather track main directly:

git clone https://github.com/ccromp/marcora-mcp.git

ln -s "$(pwd)/marcora-mcp/skill/marcora-mcp" ~/.claude/skills/marcora-mcp

The unbundled skill source lives under skill/.

Releases

Releases are tagged marcora-vX.Y.Z — see Releases. Each release attaches the bundled skill as marcora-mcp.skill. The skill's own version is the metadata.version field in its SKILL.md, and it moves independently of the release tag.

Available Tools

See docs/tools.md for the complete tool reference.

Documentation

• Overview
• Quickstart
• Authentication
• Tools Reference
• Errors & Troubleshooting
• Security & Privacy
• Changelog
• Support
• Marcora Website Documentation

Security & Privacy

See docs/security.md for details on data handling, permissions, and responsible disclosure.

Support

• Bug reports & feature requests: GitHub Issues
• Website: marcora.ai

License

The documentation, skill, and metadata in this repository are licensed under the MIT License. The Marcora MCP server implementation is proprietary and is not covered by that license or included in this repository.