Orphex

Orphex MCP

Ask your AI assistant about your ad accounts — spend, ROAS and campaigns across Google Ads, Meta, TikTok and 20+ more platforms — and make changes only after you approve them.

Remote MCP server and plugin for Claude, ChatGPT, Cursor, Gemini CLI and other AI assistants.

Quick start · What you can do · Manual setup · Security

Quick start

You need an Orphex account with at least one workspace. Every client signs you in with that account on the Orphex sign-in page, in your browser; there is no API key to paste.

Try this first:

Using Orphex, how did our spend and ROAS change last week compared with the week before,

platform by platform, and what drove the biggest change?

What you can do

Ask in your own words; the plugin's skills pick the prepared method, report template or live read that fits the question.

Platforms: Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, X Ads, Apple Ads, Google Analytics 4, Shopify, AppsFlyer, Adjust and more than a dozen other ad, analytics and commerce platforms. Which of them a workspace reaches depends on what it has connected in Orphex.

Manual MCP setup

Orphex is a remote MCP server. In an MCP client that takes a server URL, add this one as a Streamable HTTP server and sign in with your Orphex account when the client asks:

https://api.orphex.co/api/interaction-gateway/v1/mcp

Sign-in uses OAuth in your browser, never an API key. Orphex admits a known list of clients and does not accept dynamic client registration, so if your client cannot complete sign-in, write to support@orphex.co.

Claude Code

Add this repository as a plugin marketplace, then install the plugin from it:

/plugin marketplace add OrphexTech/orphex-agent-plugin

/plugin install orphex@orphex

The first Orphex call opens your browser on the Orphex sign-in page. Claude Code receives the sign-in on port 33418 of your machine, so that port has to be free while you sign in. To pick up a newer release later, run /plugin marketplace update orphex.

Orphex events in your session (optional). The same marketplace carries a second plugin, orphex-channel: a Claude Code channel that pushes what happens in your workspaces (a change waiting for your approval, an ad disapproved, a budget running out) into the session you have open. Install it with /plugin install orphex-channel@orphex and see channel/README.md for how to turn it on; it needs Node.js 20 or later.

Claude apps

In claude.ai or Claude Desktop, connect Orphex by following the Claude setup steps at https://mcp.orphex.co/support. To upload the plugin to a Claude app, use the orphex-vX.Y.Z.zip attached to the latest release.

Cursor

Add Orphex to Cursor opens Cursor and offers to install the Orphex connection; the first call opens your browser on the Orphex sign-in page. The same link as a Cursor deeplink is cursor://anysphere.cursor-deeplink/mcp/install?name=orphex&config=eyJ1cmwiOiJodHRwczovL2FwaS5vcnBoZXguY28vYXBpL2ludGVyYWN0aW9uLWdhdGV3YXkvdjEvbWNwIn0=. This repository is also laid out as a Cursor plugin, with its manifest in .cursor-plugin/plugin.json, so Cursor reads the four skills from it as well.

Gemini CLI

Install this repository as a Gemini CLI extension, restart Gemini CLI, and sign in from inside it:

gemini extensions install https://github.com/OrphexTech/orphex-agent-plugin

/mcp auth orphex

The extension names Orphex's public sign-in client itself, so your settings.json needs no edit. The browser opens on the Orphex sign-in page, and Gemini CLI receives the sign-in on port 7777 of your machine, so that port has to be free while you sign in. The extension loads the four skills too.

Codex and ChatGPT

OpenAI's plugin directory is shared by ChatGPT and Codex. Once Orphex is listed there, install it in Codex CLI by running codex and then /plugins, and in ChatGPT from the same directory. The OpenAI build of this plugin is on this repository's openai branch.

What the plugin contains

Orphex is an advertising-analytics platform. This plugin teaches Claude how to work with an Orphex connection: how to find the right capability before calling it, how to address a workspace, how to read the metric vocabulary before the numbers, and which prepared method answers a question about spend, ROAS, conversions, pacing or anomalies across the ad, analytics and commerce platforms a workspace has connected. It also carries the approval-first flow for making a change you ask for, such as a budget, a bid or a campaign's status: Claude shows you a preview, waits for your approval, and only then makes the change.

• Four skills, written as plain Markdown instructions:
• orphex-actions — makes a change you ask for, such as pausing or enabling a campaign, changing a budget or a bid, creating a campaign, ad set or ad, adding negative keywords, uploading media, changing Tag Manager, GA4, Singular or Insider catalog settings, or undoing an earlier change, through the approval-first flow described below.
• orphex-analyst — answers questions about what the numbers are, why they moved and what to do about it, and routes each one to the prepared method that fits.
• orphex-platform-reads — routes a question that names one advertising platform to the guide for that platform's own live reads.
• orphex-reporting — builds a report, such as a weekly or monthly performance report, an executive summary or an account review, by filling one of the report templates the workspace can use.
• One remote MCP server entry, orphex.

It contains no hooks, commands, agents, scripts or executables, installs no packages, and runs no code on your machine.

These skills work through the Orphex connection. For portable marketing-analysis skills that work from exports you supply and use an Orphex connection when one is present, see Orphex Agent Skills.

Example prompts

Replace the names below with your own campaigns and workspaces. Each one names the skill that handles it.

• "Why did our ROAS on Meta drop last week compared with the week before?" — an analysis, answered with the orphex-analyst method from read-only calls.
• "Build the monthly performance report for September." — a report, built by orphex-reporting, which starts from a prepared report template when the workspace has one.
• "Which of our TikTok campaigns are active right now, and what budget is each one on?" — a live read from the platform itself, routed by orphex-platform-reads to the TikTok guide.
• "Who paused my Google Ads campaigns this week?" — a read of what changed, combining the platform's own change log with changes made through Orphex, routed by orphex-analyst.
• "Raise the daily budget of the 'Summer Sale' Meta campaign from 100 to 120, and show me the change before you apply it." — a change, made by orphex-actions: Claude shows the before-and-after preview and applies it only after you approve.

Security

How changes are made

Answering questions and building reports use read-only calls. A change happens only when you ask for one, and the orphex-actions skill tells Claude to take the same steps every time:

1. Propose. Claude finds the change on the Orphex server, reads its procedure there and proposes it. For most changes the proposal changes nothing: the server answers with a preview of the item, its current value and the proposed one, and the result of its safety checks.
2. Your decision. Claude shows you the preview and waits for your answer. The skill tells Claude to go ahead only on your approval and never to approve on your behalf.
3. Change. Only after you approve does Claude confirm the change, with a one-time token bound to the preview you saw, so what runs is what you approved. The token expires about 15 minutes after the proposal.
4. Outcome. Claude reads the result back from the change request's own status and tells you what happened, including any part that did not go through.

A few changes run in a single call with no separate preview; for those the skill tells Claude to describe what the call will do and to make it only after you say yes. Undoing a change is a new proposal that goes through the same preview and approval.

Changes go only through the Orphex endpoint below, and only where Orphex allows them: your Orphex plan has to include changes, the workspace has to have them switched on (they stay off until a workspace admin enables them), and your Orphex account needs an editor role in that workspace. Orphex's safety checks can refuse a change, for example a budget step larger than one change may take, and some workspaces require a recorded approval, sometimes from a second person, before a change can run