Google Analytics 4 MCP by InsightfulPipe
概览
作者提供的说明（英文原文）
Hosted Google Analytics 4 MCP server, with each action switched on or off per account.
PopNx MCP 的三大支柱
这三项永远不会合并成一个分数：意见、测量和人气是不同的东西。
- 用户评价i暂无评价评价功能将在后续阶段与账户功能一起开放
- 我们的基础检查i3 项中通过 3 项依据公开信息检查；尚未扫描代码
- 使用情况i非常新★ –
它能帮你做什么
我们还没有为它写通俗的介绍。下面是我们从注册中心读取到的事实。
- 连接方式: 在云端运行
- 传输方式: Streamable HTTP
- 分类: 营销与社交媒体
安装
选择你使用的 AI 应用，然后复制设置。
安装之前
- 基础检查：3 项中通过 3 项
- 在作者的服务器上运行：你向它提出的内容会经过他们的服务器。
- 注册中心没有列出需要填写的密钥。
你需要
- 在云端运行无需安装任何东西，通过互联网连接
你用的是哪个应用？
在上方选择你的应用。我们会记住它，下次按钮会显示“安装到 …”。
适用于网页版、桌面版和手机版 Claude：
- 打开 Settings → Connectors
- 点击 Add custom connector
- 粘贴下面的地址，然后点击 Add
- 如果要求登录，请登录作者的服务
https://google-analytics.insightfulmcp.com/在终端中运行这条命令
claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/或者自己复制设置
粘贴到项目中的 .cursor/mcp.json，或 ~/.cursor/mcp.json
{
"mcpServers": {
"google-analytics": {
"url": "https://google-analytics.insightfulmcp.com/"
}
}
}浏览器会先询问是否打开应用，然后应用会显示设置并请你确认。密钥的值会留空，由你自己填写。
或者自己复制设置
粘贴到项目中的 .vscode/mcp.json
{
"servers": {
"google-analytics": {
"type": "http",
"url": "https://google-analytics.insightfulmcp.com/"
}
}
}浏览器会先询问是否打开应用，然后应用会显示设置并请你确认。密钥的值会留空，由你自己填写。
ChatGPT 只能连接互联网上的服务器：
- 打开网页版 ChatGPT → Settings → Connectors (Apps)
- 点击 Create 或 Add（部分套餐需要先在 Advanced 中开启 Developer mode）
- 粘贴下面的地址，起个名字，然后保存
- 如果要求登录，请登录作者的服务
https://google-analytics.insightfulmcp.com/菜单名称可能因套餐和版本不同而略有差异。
你的选择通过 Cookie 保存在这台设备上，无需账户。
这些设置是根据作者在注册中心的条目生成的。如果 README 的写法不同，请以 README 为准。
它能做什么
服务器要求先登录，才会列出它的工具。
基础检查i
我们检查的是任何人都能看到的信息；我们没有阅读代码。不适用的检查项不计入总数。 · 检查于 2026年11月8日
- ✓ 通过
作者与仓库一致
注册名称已通过域名 insightfulpipe.com 验证（注册中心会核实域名所有权）
- … 尚未检查
仍在维护
我们还没有从 GitHub 读取这个仓库
- … 尚未检查
有许可证
我们还没有从 GitHub 读取这个仓库
- ✓ 通过
端点有响应
在 329 毫秒内响应（HTTP 401）
- ✓ 通过
使用 OAuth 登录
声明支持 OAuth 登录，你的 AI 应用可以带你去登录
- … 尚未检查
工具描述中没有隐藏指令
尚未检查；我们会在检查端点时读取工具列表
与“营销与社交媒体”中的其他服务器比较i
- 星标数多于此分类中其他 3606 个服务器的 0%
- 发布到注册中心的时间比此分类中其他 3606 个服务器的 63% 更新
- 基础检查结果等于或优于此分类中其他 3606 个服务器的 100%
与注册中心里这个分类中所有活跃的服务器比较。只有当发布者拥有该仓库时，星标数才计入。
常见问题
Google Analytics 4 MCP by InsightfulPipe 安全吗？
它在 3 项适用的基础检查中通过了 3 项。我们没有阅读代码。在添加密钥或令牌之前，请先看看这个服务器要求哪些权限，并使用只具备所需权限的密钥。
它需要哪些密钥或代码？
注册中心没有列出必需的密钥，不过有些服务器会在首次使用时要求你登录。
它在我的电脑上运行还是在云端？
它在作者的云端运行。通过互联网连接，无需安装，但你发送的内容会经过作者的服务器。
它还在维护吗？
GitHub 仓库最后更新于–，最新版本（1.0.0）于18天前进入注册中心。
哪些应用可以使用它？
支持 MCP 的应用，例如 Claude Desktop、Claude Code、Cursor 和 VS Code。它通过 URL 连接，所以接受远程 MCP 服务器的应用也可以使用，例如开启开发者模式的 ChatGPT。
有什么可以替代它？
同一分类中有：MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer
替代选择
同一分类中其他作者的服务器，按星标数排序。
如何看卡片：↓ 每周下载量i★ GitHub 星标i三大支柱：评价 · 检查 · 使用情况i更新 = 最新版本发布到注册中心的时间i
Google Analytics MCP
GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.
BibiGPT YouTube Video Summarizer
AI video summarizer: summarize and transcribe YouTube, Bilibili, TikTok and podcast videos.
作者的 README
打开 README
按原文从作者的仓库复制。PopNx MCP 没有审查或背书其内容。HTML、图片和脚本已被移除。链接会离开本站。
Google Analytics 4 MCP Server (GA4) by Insightful Pipe
Connect Google Analytics 4 to AI assistants for website analytics and property management.
Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.
MCP Server URL
https://google-analytics.insightfulmcp.com/What is Google Analytics 4 MCP?
Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:
- Ask questions about website traffic in natural language
- Analyze user behavior, conversions, and engagement
- Generate custom reports through conversation
- Get AI-powered insights and recommendations
- Access traffic sources, pages, events, and demographics
Installation
Claude
- Copy the MCP Server URL:
https://google-analytics.insightfulmcp.com/ - Open Claude Connectors Settings
- Scroll to the bottom and click Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://google-analytics.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{"mcpServers": { "google-analytics": { "url": "https://google-analytics.insightfulmcp.com/" } } }
When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
62 actions: 26 read, 36 write.
Read Actions (26)
Show all 26 read actions
| Action | Description |
|---|---|
ecommerce | E-commerce performance data including transactions, revenue, and product metrics |
events | Event tracking data including event names, counts, and user engagement |
geo | Geographic performance data including country, region, city, and language |
get_audience | Get one audience, including its filter clauses |
get_bigquery_link | Get one BigQuery export link |
get_channel_group | Get one channel group, including its grouping rules |
get_custom_dimension | Get a single GA4 custom dimension by id |
get_custom_metric | Get a single GA4 custom metric by id |
get_data_retention_settings | Read a GA4 property's event and user data retention settings |
get_data_stream | Fetch one data stream, including its Measurement ID |
get_enhanced_measurement_settings | Read the enhanced measurement settings of a web data stream |
get_key_event | Get a single GA4 key event by id |
get_property | Fetch a GA4 property's settings (name, time zone, currency, industry) |
get_report | Execute GA4 runReport with arbitrary metrics and dimensions |
list_audiences | List the audiences on a property |
list_bigquery_links | List the BigQuery export links on a property |
list_channel_groups | List the channel groups on a property |
list_custom_dimensions | List the GA4 custom dimensions on a property |
list_custom_metrics | List the GA4 custom metrics on a property |
list_data_streams | List a GA4 property's data streams (web, Android, iOS) |
list_google_ads_links | List the Google Ads accounts linked to a GA4 property |
list_key_events | List the GA4 key events (conversions) on a property |
pages | Page-level performance data including views, engagement, and user behavior |
tech | Technology breakdown data including browser, device, OS, and platform |
traffic_sources | Traffic acquisition data including source, medium, campaign, and channel groupings |
user_demographics | User demographic data including age, gender, interests, and user type |
Write Actions (36)
Show all 36 write actions
| Action | Description |
|---|---|
acknowledge_user_data_collection | Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created |
archive_audience | Archive an audience so it stops collecting members |
archive_custom_dimension | Archive a GA4 custom dimension (frees a slot; not a hard delete) |
archive_custom_metric | Archive a GA4 custom metric (frees a slot; not a hard delete) |
create_audience | Create an audience from a set of filter clauses |
create_bigquery_link | Link a GA4 property to a BigQuery project for raw event export |
create_channel_group | Create a custom channel group from grouping rules |
create_custom_dimension | Create a GA4 custom dimension from an event parameter |
create_custom_metric | Create a GA4 custom metric from an event parameter |
create_data_stream | Create a web, Android or iOS data stream on a GA4 property |
create_google_ads_link | Link a Google Ads account to a GA4 property |
create_key_event | Create a GA4 key event (conversion) for an event name |
create_measurement_protocol_secret | Create a Measurement Protocol secret so server-side events can be sent to a stream |
create_property | Create a new GA4 property under an account |
delete_bigquery_link | Remove a BigQuery export link |
delete_channel_group | Delete a custom channel group |
delete_data_stream | Delete a data stream from a GA4 property |
delete_google_ads_link | Unlink a Google Ads account from a GA4 property |
delete_key_event | Delete a GA4 key event (conversion) |
delete_measurement_protocol_secret | Delete a Measurement Protocol secret, revoking server-side sends that use it |
delete_property | Soft-delete (trash) the connected GA4 property |
get_measurement_protocol_secret | Get one Measurement Protocol secret, including its secret value |
list_accounts | List the GA4 accounts this connection can administer |
list_measurement_protocol_secrets | List the Measurement Protocol secrets on a data stream |
update_audience | Rename an audience or change its description |
update_bigquery_link | Change what a BigQuery export link exports |
update_channel_group | Change a channel group's name, description, rules, or primary flag |
update_custom_dimension | Update a GA4 custom dimension's display name / description |
update_custom_metric | Update a GA4 custom metric's display name / description |
update_data_retention_settings | Set how long a GA4 property retains event and user data |
update_data_stream | Update a data stream's display name or default URI |
update_enhanced_measurement_settings | Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off |
update_google_ads_link | Update a Google Ads link's personalized-advertising setting |
update_key_event | Update a GA4 key event's counting method or default value |
update_measurement_protocol_secret | Rename a Measurement Protocol secret |
update_property | Update a GA4 property's display name, time zone, currency or industry |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
Traffic Analysis
"Show me website traffic for the last 30 days compared to the previous period"Acquisition Insights
"Which traffic sources have the highest conversion rate?"Page Performance
"What are my top 10 landing pages by engagement rate?"E-commerce Analytics
"What's our revenue trend this quarter and which products are selling best?"User Behavior
"How do mobile users behave differently from desktop users?"Custom Reports
"Run a report showing sessions by country and device category"Supported Metrics
| Metric | Description |
|---|---|
| Users | Unique visitors to your site |
| Sessions | Total website visits |
| Pageviews | Total page views |
| Engagement Rate | Percentage of engaged sessions |
| Average Session Duration | Time spent on site |
| Bounce Rate | Single-page sessions |
| Conversions | Goal completions |
| Revenue | E-commerce revenue (if applicable) |
Why Google Analytics 4 MCP?
For Digital Marketers
- Instant answers - No more complex report building
- Natural language - Ask questions like you're talking to an analyst
- Cross-channel insights - Combine with ad platform data
For Website Owners
- Understand your audience - Deep user behavior insights
- Track goals - Monitor what matters to your business
- Identify opportunities - AI-powered recommendations
For Analysts
- Faster exploration - Query data conversationally
- Automated insights - AI surfaces important patterns
- Flexible reporting - Generate any report through chat
Security & Privacy
- Official Google Analytics API - Direct integration with Google's API
- OAuth 2.0 - Secure Google authentication
- Data encryption - Secure data transmission
Pricing
The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Ready-Made Skills and Prompts
- Claude skills for measurement and analytics — ready-made skills that run on your connected data
Explore More MCP Servers by Insightful Pipe
Visit [insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers) to discover our full collection of MCP servers for marketing and analytics.
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- Google Search Console MCP - SEO analytics
- Google Ads MCP - Advertising data
- Google My Business MCP - Local SEO
SEO & Performance MCP Servers
- [PageSpeed MCP](https://insi
只显示了开头部分；其余内容请在仓库中阅读