SellerForge for Amazon Sellers

SellerForge MCP server

Read-only access to your Amazon seller data for AI assistants, over the Model Context Protocol (MCP).

SellerForge is account management software for Amazon sellers. Its hosted MCP server lets Claude, ChatGPT, GitHub Copilot in VS Code, Cursor, Claude Code and other MCP clients answer questions from your own SellerForge data: account health, FBA inventory, reimbursements, Plan of Action cases, keywords, listing audits, campaigns and sales.

The server is hosted by SellerForge. There is nothing to install or run: add the server URL to your AI client, sign in to SellerForge, and approve the connection.

What you need

• A SellerForge account with your Seller Central account connected. New accounts start with a 7-day free trial with no credit card: create an account.
• An MCP client that supports remote servers with OAuth.

Read access is included on every plan. It stays free on the SellerForge Free plan after the trial ends, as long as your Amazon account stays connected. On the Free plan, SellerForge keeps the data it already synced; ongoing daily syncing is part of the paid plans. Three reports need the Growth plan or above: Voice of Customer, AI visibility and the decision log.

Connect

When you add the server, your client opens a SellerForge sign-in page. Sign in and approve the connection. No API key is needed.

Claude (web and desktop)

1. Open Settings → Connectors and choose Add custom connector.
2. Paste https://www.sellerforge.ai/api/mcp and connect your account.

ChatGPT

1. In Settings → Connectors, turn on developer mode, then create a new connector.
2. Paste https://www.sellerforge.ai/api/mcp as the server URL.

VS Code (GitHub Copilot)

Add the server to .vscode/mcp.json in your workspace, or to your user MCP configuration:

{

"servers": { "sellerforge": { "type": "http", "url": "https://www.sellerforge.ai/api/mcp" } } }

Claude Code

claude mcp add --transport http sellerforge https://www.sellerforge.ai/api/mcp

Cursor

Add the server to your mcp.json:

{

"mcpServers": { "sellerforge": { "url": "https://www.sellerforge.ai/api/mcp" } } }

Each client changes its settings screens from time to time. The endpoint stays the same.

Tools

All tools read data. None of them changes anything in Seller Central or Amazon Ads.

The exact list can change as SellerForge adds tools. Your client shows the current list after you connect.

Example questions

• "Is my Account Health at risk? What are my ODR and late shipment rates right now?"
• "What has Amazon reimbursed me in the last 90 days, by reason?"
• "Summarize my open Plan of Action cases and what is still pending."
• "Which keywords am I tracking, and where do I rank for them?"
• "How many units do I have in FBA and AWD right now?"
• "Which of my listings scored lowest in the latest audit, and why?"

Security and privacy

• Read-only. The connection cannot change listings, prices, bids or anything else in Seller Central or Amazon Ads.
• Your data only. Each connection is tied to the SellerForge account that approved it and returns only that account's data.
• Official APIs. SellerForge gets Amazon data through the Selling Partner API and the Amazon Ads API. It never logs in with your Amazon password.
• Revocable. Remove a connection at any time from Settings → Connections in SellerForge, or from your AI client.
• Rate-limited. Connections are rate-limited to prevent abuse, so an unusually heavy burst of requests can be refused for a short time.

Privacy policy: https://www.sellerforge.ai/privacy. Terms: https://www.sellerforge.ai/terms.

Support

• Email: info@sellerforge.ai, or use the contact page.
• Problems with the connector or these docs: open an issue in this repository.

About this repository

This repository documents the hosted SellerForge MCP server and holds its MCP Registry manifest (server.json). The server itself is part of the SellerForge platform and isn't open source.

SellerForge is not affiliated with or endorsed by Amazon.com, Inc.