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Beschreibung vom Entwickler (englisches Original)
IMPACT: 8 B2B positioning and messaging tools by Helix GTM Consulting
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{
"mcpServers": {
"impact": {
"command": "npx",
"args": [
"-y",
"@shashwatgtmalpha/impact-mcp"
]
}
}
}Führe das in deinem Terminal aus
claude mcp add --transport http impact https://impact.gtmhelix.com/mcpclaude mcp add impact -- npx -y @shashwatgtmalpha/impact-mcpIn .cursor/mcp.json in deinem Projekt oder in ~/.cursor/mcp.json einfügen
{
"mcpServers": {
"impact": {
"url": "https://impact.gtmhelix.com/mcp"
}
}
}In .cursor/mcp.json in deinem Projekt oder in ~/.cursor/mcp.json einfügen
{
"mcpServers": {
"impact": {
"command": "npx",
"args": [
"-y",
"@shashwatgtmalpha/impact-mcp"
]
}
}
}Dein Browser fragt, ob er die App öffnen darf, dann zeigt die App die Einstellungen und bittet dich um Bestätigung. Schlüsselwerte bleiben leer, damit du sie selbst einträgst.
In .vscode/mcp.json in deinem Projekt einfügen
{
"servers": {
"impact": {
"type": "http",
"url": "https://impact.gtmhelix.com/mcp"
}
}
}In .vscode/mcp.json in deinem Projekt einfügen
{
"servers": {
"impact": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"@shashwatgtmalpha/impact-mcp"
]
}
}
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Tool-Namen und -Beschreibungen genau so, wie der Server sie am 7. Nov. 2026 gemeldet hat. Geschrieben hat sie der Entwickler, nicht wir; wir zeigen sie als reinen Text.
impact_get_frameworkHelps you decide which positioning steps to run, and in what order. You give nothing, or one IMPACT step to focus on and your sector. You get the IMPACT positioning method step by step (identify champions, map alternatives, pinpoint value, anchor in a market, craft the message, t
impact_identify_championsHelps you decide who inside the buyer will push for you. You give what your product does and the problem it solves, plus optional company name, target company type, price point and sector. You get hypotheses for the champion, the economic buyer, the technical influencer, commerci
impact_map_alternativesHelps you decide what buyers compare you with, and where you can lead. You give your product and its category, plus optional competitors, their weaknesses and your strengths. You get one card for each competitor you name, the status quo and doing nothing, where you can lead and d
impact_pinpoint_valueHelps you decide what you can claim that buyers will believe. You give your target customer, the main outcome they get and what you do that others do not, plus optional product name, category, customer results and business model. You get value statements in three versions, a valu
impact_anchor_marketHelps you decide which market segment to win first. You give what your product does and the segments you are weighing, plus optional customers, pain, deal size and company counts. You get a beachhead choice: your segments ranked from your own customers, pain and deal size when yo
impact_craft_messageHelps you decide what your core message is, and how to test it. You give your target customer, the key benefit and what sets you apart, plus optional product name, customer need, category, main competitor and business model. You get a positioning statement (full and one sentence)
impact_translate_executionHelps you decide how your positioning should read in each channel. You give a positioning statement, your target customer and the key benefit, plus optional channels, product name and business model. You get copy to edit: a website hero, a LinkedIn tagline and post drafts, a thre
impact_full_auditHelps you decide whether your positioning is working and what to fix first. Use for a full positioning review or when someone asks help me explain why we are different. Ask what the product does, who it serves and the problem it solves before calling; never invent these or fill m
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Hypothesis-Driven B2B Positioning Engine: 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
Add https://impact.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.27). The same tools run as a free web app with a form per tool at https://impact.gtmhelix.com/, and the setup steps are at https://impact.gtmhelix.com/connect/.
The npm package below is an older version (2.0.0 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.
# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp
Add to your claude_desktop_config.json:
{
"mcpServers": { "impact-mcp": { "command": "npx", "args": ["-y", "@shashwatgtmalpha/impact-mcp"] } } }
IMPACT is a hypothesis-driven positioning methodology for B2B companies:
| Phase | Focus | Tool |
|---|---|---|
| Identify | Champions & Buyer Personas | impact_identify_champions |
| Map | Alternatives & Competitive Landscape | impact_map_alternatives |
| Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value |
| Anchor | Market Selection & Beachhead | impact_anchor_market |
| Craft | Messaging & Positioning Statement | impact_craft_message |
| Translate | Channel-Specific Execution | impact_translate_execution |
Generated on 27 September 2026 from the server's own tool list and checked again on 27 October 2026 against tools/list of impact-mcp 2.2.27 (tool descriptions rewritten that day) (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.
| # | Tool | Title | What it does |
|---|---|---|---|
| 1 | impact_get_framework | IMPACT Framework Guide | Helps you decide which positioning steps to run, and in what order. You give nothing, or one IMPACT step to focus on and your sector. You get the IMPACT positioning method step by step (identify champions, map alternatives, pinpoint value, anchor in a market, craft the message, translate it to execution), with a template or checklist for each step; a focus step returns that step only, and your sector adds its buyer roles, measures and proof points. |
| 2 | impact_identify_champions | Identify Champions | Helps you decide who inside the buyer will push for you. You give what your product does and the problem it solves, plus optional company name, target company type, price point and sector. You get hypotheses for the champion, the economic buyer, the technical influencer, commercial and control reviewers and daily users, warning signs of an anti champion, a path to develop the champion and what to give them. These are roles to test, not named people. |
| 3 | impact_map_alternatives | Map Alternatives | Helps you decide what buyers compare you with, and where you can lead. You give your product and its category, plus optional competitors, their weaknesses and your strengths. You get one card for each competitor you name, the status quo and doing nothing, where you can lead and discovery questions, with your sector's questions and objections. It uses only what you give and says what would sharpen the map. |
| 4 | impact_pinpoint_value | Pinpoint Value | Helps you decide what you can claim that buyers will believe. You give your target customer, the main outcome they get and what you do that others do not, plus optional product name, category, customer results and business model. You get value statements in three versions, a value matrix for your own figures, proof points ranked from customer results to social proof, versions for different audiences and channels, and questions to test the value. |
| 5 | impact_anchor_market | Anchor Market | Helps you decide which market segment to win first. You give what your product does and the segments you are weighing, plus optional customers, pain, deal size and company counts. You get a beachhead choice: your segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise scored on keywords in their names; a TAM, SAM and SOM calculation from only the figures you give; a three year expansion path and an ICP hypothesis for the chosen segment. It never chooses a segment you did not name. |
| 6 | impact_craft_message | Craft Message | Helps you decide what your core message is, and how to test it. You give your target customer, the key benefit and what sets you apart, plus optional product name, customer need, category, main competitor and business model. You get a positioning statement (full and one sentence), a message hierarchy from tagline to three supporting pillars, versions for different audiences, objection handling and ways to test the message. It writes from your own words, in whole sentences. |
| 7 | impact_translate_execution | Translate Execution | Helps you decide how your positioning should read in each channel. You give a positioning statement, your target customer and the key benefit, plus optional channels, product name and business model. You get copy to edit: a website hero, a LinkedIn tagline and post drafts, a three email cold sequence, a sales deck outline and a 15 minute demo script, with calls to action that fit your business model and the order to work the channels in. |
| 8 | impact_full_audit | IMPACT Full Audit | Helps you decide whether your positioning is working and what to fix first. You give what your product does, your target customer and the problem you solve, plus optional company name, differentiation, competitors, current positioning, customer feedback and business model. You get a positioning audit: an input completeness score for each IMPACT step, the proof you already have, your current positioning checked in words, a recommended positioning with tagline options, a 30 day action plan and the measures to track. The score measures how complete your inputs are, not how strong your positioning is. |
impact_get_framework)| Input | Required | Type | Description |
|---|---|---|---|
focus_phase | No | one of: identify, map, pinpoint, anchor, craft, translate, all | Optional: specific phase to focus on (identify/map/pinpoint/anchor/craft/translate) |
your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
impact_identify_champions)| Input | Required | Type | Description |
|---|---|---|---|
product_description | Yes | string | What your product does (1-2 sentences) |
problem_solved | Yes | string | The core problem you solve |
company_name | No | string | Your company name |
target_company_type | No | string | Type of companies you target (e.g., "Series B SaaS", "Enterprise manufacturing") |
price_point | No | string | Optional: ACV range (e.g., "$50K-100K") |
your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
impact_map_alternatives)| Input | Required | Type | Description |
|---|---|---|---|
your_product | Yes | string | What your product does |
category | Yes | string | Your product category (e.g., "Sales engagement", "Data platform") |
competitors | No | array of string | List of competitor names |
competitor_weaknesses | No | string | Optional: Known competitor weaknesses or customer complaints |
your_strengths | No | string | Optional: What you do better than competitors |
your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
impact_pinpoint_value)| Input | Required | Type | Description |
|---|---|---|---|
target_customer | Yes | string | Who you serve (e.g., "B2B sales teams") |
key_outcome | Yes | string | The main result customers achieve |
unique_capability | Yes | string | What you do that others cannot/don't |
product_name | No | string | Your product/company name |
category | No | string | Product category |
customer_metrics | No | string | Optional: Any customer results data (e.g., "40% faster, 3x pipeline") |
your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
impact_anchor_market)| Input | Required | Type | Description |
|---|---|---|---|
product_description | Yes | string | What your product does |
potential_segments | No | array of string | The market segments you are weighing, in your own words (for example Mid-market fintech, Enterprise banks, Small retail chains). Needed for a recommendation: without segments no segment is chosen, and the answer explains how to find yours |
current_customers | No | string | Optional: Description of your current/best customers. Shown in the output; not used in the scoring |
average_deal_size | No | string | Optional: Your ACV as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused |
sales_cycle | No | string | Optional: Typical sales cycle length. Shown in the output; not used in the scoring |
your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. |
impact_craft_message)| Input | Required | Type | Description |
|---|---|---|---|
target_customer | Yes | string | Target customer description |
key_benefit | Yes | string | Primary benefit/reason to buy |
differentiation | Yes | string | Your unique differentiation |
product_name | No | string | Your product name |
customer_need | No | string | The need they have, written as an action (for example "lose revenue to missed appointments") |
product_category | No | string | Your product category, written as a noun phrase (for example "analytics platform") |
competitor | No | string | Primary alternative/competitor |
| your_sector | No | one of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, other | Your company's own industry (not your customers'). When g
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