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Google Ads Intent MCP

by davidmosiahversion 0.1.1i★ –iRuns on your computer
Registry nameio.github.davidmosiah/google-ads-intent-mcp

Install

Overview

Description from the maker (original English)

Dry-run-first Google Ads search-term intent analyzer and negative-keyword MCP for agents.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

  • Connection: Runs on your computer
  • Transport: stdio
  • Category: Marketing & social media
  • You need to fill in: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 1 of 1 passed
  • Runs on your computer with your user’s permissions (files, network, apps).
  • You fill in yourself: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID

Values marked secret are keys to your account. Never share them or paste them into a chat.

You need

  • PyPIPython’s uv installed (for the uvx command)

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Open Claude Desktop → Settings → Developer → Edit Config, and paste this into claude_desktop_config.json

{
  "mcpServers": {
    "google-ads-intent": {
      "command": "uvx",
      "args": [
        "google-ads-intent-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_CUSTOMER_ID": "your-value"
      }
    }
  }
}

Run this in your terminal

claude mcp add google-ads-intent --env GOOGLE_ADS_DEVELOPER_TOKEN=your-value --env GOOGLE_ADS_CLIENT_ID=your-value --env GOOGLE_ADS_CLIENT_SECRET=your-value --env GOOGLE_ADS_REFRESH_TOKEN=your-value --env GOOGLE_ADS_CUSTOMER_ID=your-value -- uvx google-ads-intent-mcp

Fill in the empty values before running it.

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "google-ads-intent": {
      "command": "uvx",
      "args": [
        "google-ads-intent-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_CUSTOMER_ID": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "google-ads-intent": {
      "type": "stdio",
      "command": "uvx",
      "args": [
        "google-ads-intent-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_CUSTOMER_ID": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

This one runs on your computer, and ChatGPT can only connect to servers on the internet. Pick another app.

Your choice stays on this device in a cookie; no account needed.

Values you fill in

  • GOOGLE_ADS_DEVELOPER_TOKEN secret env
    Google Ads developer token used only when live Google Ads access is configured.
  • GOOGLE_ADS_CLIENT_ID env
    OAuth client ID used only when live Google Ads access is configured.
  • GOOGLE_ADS_CLIENT_SECRET secret env
    OAuth client secret used only when live Google Ads access is configured.
  • GOOGLE_ADS_REFRESH_TOKEN secret env
    OAuth refresh token used only when live Google Ads access is configured.
  • GOOGLE_ADS_CUSTOMER_ID env
    Google Ads customer ID for live account queries.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

Runs on your computer; the tool list appears in your AI app after you install it.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 8, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified with the GitHub account davidmosiah, which owns the repo

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • – Not applicable

    Endpoint responds

    This one runs on your computer; there is no internet endpoint

  • – Not applicable

    Sign-in with OAuth

    Runs on your computer and uses local settings instead

  • … Not checked yet

    No hidden instructions in tool descriptions

    Runs on your computer; we can only read tool lists from internet endpoints

Compared with others in Marketing & social mediai

  • More stars than 0% of the other 3577 servers in this category
  • Published to the registry more recently than 15% of the other 3577 servers in this category
  • Basic checks equal to or better than 100% of the other 3577 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Google Ads Intent MCP safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

You need to fill in: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN

Does it run on my computer or in the cloud?

It runs on your computer. Your AI app starts it when needed, and data does not pass through the maker’s servers (unless it calls an online service itself).

Is it still maintained?

The GitHub repo last changed –, and the latest version (0.1.1) reached the registry 4 months ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. You also need Python (uv) on your computer.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

Servers in the same category from other makers, sorted by stars.

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README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Google Ads Intent MCP

Dry-run-first Google Ads search-term intent analyzer + negative-keyword MCP for agents. Look at search terms safely before spending budget.

mcp-name: io.github.davidmosiah/google-ads-intent-mcp

⭐ If this agent-first tool helps your workflow, please star the repo. Stars make this tooling easier for other builders to discover and help Delx keep shipping open infrastructure.

🧱 Part of the Delx agent stack — 15 open-source MCP servers across body, reach and coordination.


Dry-run-first Google Ads search-term intent analyzer for agents. It helps Codex, Claude, Cursor, Hermes, OpenClaw and other MCP clients classify search terms, protect buyer intent and draft negative-keyword plans from CSV exports before any live account change.

Use it when an agent needs to reduce wasted spend without accidentally excluding buyer-intent queries.

HTTP (v2 stateless)

Not shipped. Optional FastMCP extra is stdio-only (same skip as delx-agent-utilities: no /health without extra Starlette routes). Dry-run analysis stays request-stateless over stdio.

Why It Exists

Google Ads cleanup is risky when agents act directly on accounts. This package makes the safe path the default:

  • analyze exported search-term CSVs locally
  • classify waste, buyer, research and competitor intent
  • draft negative-keyword plans without applying them
  • expose manifest, connection_status and privacy_audit before action tools
  • keep live mutation out of v0.1

Install

pipx install google-ads-intent-mcp

With MCP support:

pipx install "google-ads-intent-mcp[mcp]"

Published on PyPI: google-ads-intent-mcp. Release automation uses PyPI Trusted Publishing, so GitHub Actions can publish future versions without long-lived PyPI tokens. See docs/pypi-publishing.md.

CLI

google-ads-intent manifest --client codex

google-ads-intent doctor google-ads-intent privacy-audit google-ads-intent classify "free robux generator no verification" google-ads-intent analyze-csv --csv examples/search_terms.csv google-ads-intent plan-negatives --csv examples/search_terms.csv

Intent classification

The classifier is a deterministic, dependency-free heuristic with broad, cross-vertical signal coverage (ecommerce, B2B/SaaS, local services, health, finance, education and more) — not just gaming traffic. It sorts each search term into waste, buyer, research or competitor intent and protects converting queries from being flagged as negatives.

An optional LLM/embeddings-backed refinement path is available and is off by default. It requires no extra dependencies or API keys for normal use, and always falls back to the heuristic when no backend is configured:

# Opt in via flag (falls back to the heuristic if nothing is configured)

google-ads-intent --llm classify "crm software pricing"

Or via environment variable

GOOGLE_ADS_INTENT_LLM=1 google-ads-intent analyze-csv --csv export.csv

To actually call a backend, set OPENAI_API_KEY (and optionally GOOGLE_ADS_INTENT_LLM_MODEL, default gpt-4o-mini) and install the openai package. Without those, --llm is a no-op that keeps the heuristic result. Each classification reports which path produced it via a source (heuristic or llm) field.

MCP

google-ads-intent-mcp

Hermes-style config:

mcp_servers:

google_ads_intent: command: google-ads-intent-mcp args: [] sampling: enabled: false

Recommended first calls:

  1. google_ads_connection_status
  2. google_ads_privacy_audit
  3. google_ads_analyze_search_terms
  4. google_ads_build_negative_plan

Agent Surfaces

ToolPurpose
google_ads_agent_manifestInstall/runtime guidance for agent clients
google_ads_connection_statusCSV/API readiness without credentials
google_ads_privacy_auditDry-run, account and export boundaries
google_ads_classify_search_termSingle-query intent classification
google_ads_analyze_search_termsBatch CSV-style analysis
google_ads_build_negative_planDry-run negative keyword plan

Copy-Paste Agent Prompt

Use google-ads-intent-mcp. First call google_ads_connection_status and google_ads_privacy_audit.

Analyze the search terms, protect buyer/conversion queries, and return a dry-run negative plan only.

CSV Format

The parser accepts common exported columns such as:

  • search_term, Search term, Query
  • cost, Cost, cost_micros
  • clicks, Clicks
  • conversions, Conversions, Conv.
  • impressions, Impr., Impressions

Safety Model

  • CSV analysis is local.
  • Negative plans are dry-run only.
  • Buyer/conversion terms are protected from automatic exclusion.
  • OAuth tokens, developer tokens and account identifiers should stay in local environment/config files.

Development

python3 -m venv .venv

. .venv/bin/activate pip install -e ".[dev]" pytest python -m compileall -q src


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