Microsoft Advertising (Bing Ads)

Name: Microsoft Advertising (Bing Ads)
Author: get-mcp-ads

by get-mcp-adsversion 1.0.1i★ –iRuns on your computer

Registry namecom.getmcpads/bing-ads

Install

Overview

Description from the maker (original English)

Microsoft Advertising (Bing Ads) MCP server: 20 read tools, 23 opt-in preview-first writes.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

User voiceiNo reviews yetReviews open together with accounts in a later step
Our basic checksi1 of 1 passedChecked from public information; code not scanned yet
UsageiNot measured yet★ –

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

Connection: Runs on your computer
Transport: stdio
Category: Marketing & social media
You need to fill in: BING_ADS_DEVELOPER_TOKEN, BING_ADS_CLIENT_ID, BING_ADS_CLIENT_SECRET, BING_ADS_REFRESH_TOKEN, BING_ADS_ACCOUNT_IDS

Install

Pick the AI app you use, then copy the settings.

Before you install

Basic checks: 1 of 1 passed
Runs on your computer with your user’s permissions (files, network, apps).
You fill in yourself: BING_ADS_DEVELOPER_TOKEN, BING_ADS_CLIENT_ID, BING_ADS_CLIENT_SECRET, BING_ADS_REFRESH_TOKEN, BING_ADS_CUSTOMER_ID, BING_ADS_ACCOUNT_IDS, BING_ADS_ENVIRONMENT, BING_ADS_IDENTITY_PROVIDER, BING_ADS_OAUTH_TENANT, BING_ADS_ENABLE_WRITES

Values marked secret are keys to your account. Never share them or paste them into a chat.

You need

npmNode.js installed (for the npx command)

Which app do you use?

ClaudeClaude CodeCursorVS CodeChatGPT

Pick your app above. We remember it, so next time the button says “Install in …”.

Open Claude Desktop → Settings → Developer → Edit Config, and paste this into claude_desktop_config.json

{
  "mcpServers": {
    "bing-ads": {
      "command": "npx",
      "args": [
        "-y",
        "@getmcpads/bing-ads-mcp-server"
      ],
      "env": {
        "BING_ADS_DEVELOPER_TOKEN": "your-value",
        "BING_ADS_CLIENT_ID": "your-value",
        "BING_ADS_CLIENT_SECRET": "your-value",
        "BING_ADS_REFRESH_TOKEN": "your-value",
        "BING_ADS_CUSTOMER_ID": "your-value",
        "BING_ADS_ACCOUNT_IDS": "your-value",
        "BING_ADS_ENVIRONMENT": "your-value",
        "BING_ADS_IDENTITY_PROVIDER": "your-value",
        "BING_ADS_OAUTH_TENANT": "your-value",
        "BING_ADS_ENABLE_WRITES": "your-value"
      }
    }
  }
}

Run this in your terminal

claude mcp add bing-ads --env BING_ADS_DEVELOPER_TOKEN=your-value --env BING_ADS_CLIENT_ID=your-value --env BING_ADS_CLIENT_SECRET=your-value --env BING_ADS_REFRESH_TOKEN=your-value --env BING_ADS_CUSTOMER_ID=your-value --env BING_ADS_ACCOUNT_IDS=your-value --env BING_ADS_ENVIRONMENT=your-value --env BING_ADS_IDENTITY_PROVIDER=your-value --env BING_ADS_OAUTH_TENANT=your-value --env BING_ADS_ENABLE_WRITES=your-value -- npx -y @getmcpads/bing-ads-mcp-server

Fill in the empty values before running it.

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "bing-ads": {
      "command": "npx",
      "args": [
        "-y",
        "@getmcpads/bing-ads-mcp-server"
      ],
      "env": {
        "BING_ADS_DEVELOPER_TOKEN": "your-value",
        "BING_ADS_CLIENT_ID": "your-value",
        "BING_ADS_CLIENT_SECRET": "your-value",
        "BING_ADS_REFRESH_TOKEN": "your-value",
        "BING_ADS_CUSTOMER_ID": "your-value",
        "BING_ADS_ACCOUNT_IDS": "your-value",
        "BING_ADS_ENVIRONMENT": "your-value",
        "BING_ADS_IDENTITY_PROVIDER": "your-value",
        "BING_ADS_OAUTH_TENANT": "your-value",
        "BING_ADS_ENABLE_WRITES": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "bing-ads": {
      "type": "stdio",
      "command": "npx",
      "args": [
        "-y",
        "@getmcpads/bing-ads-mcp-server"
      ],
      "env": {
        "BING_ADS_DEVELOPER_TOKEN": "your-value",
        "BING_ADS_CLIENT_ID": "your-value",
        "BING_ADS_CLIENT_SECRET": "your-value",
        "BING_ADS_REFRESH_TOKEN": "your-value",
        "BING_ADS_CUSTOMER_ID": "your-value",
        "BING_ADS_ACCOUNT_IDS": "your-value",
        "BING_ADS_ENVIRONMENT": "your-value",
        "BING_ADS_IDENTITY_PROVIDER": "your-value",
        "BING_ADS_OAUTH_TENANT": "your-value",
        "BING_ADS_ENABLE_WRITES": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

This one runs on your computer, and ChatGPT can only connect to servers on the internet. Pick another app.

Your choice stays on this device in a cookie; no account needed.

Values you fill in

BING_ADS_DEVELOPER_TOKEN secret env
Your developer token. Required in production; the sandbox uses the universal token.
BING_ADS_CLIENT_ID required env
Application (client) ID of your OAuth app registration.
BING_ADS_CLIENT_SECRET secret env
Client secret, only for a web app registration or Google identity.
BING_ADS_REFRESH_TOKEN secret required env
Refresh token with the msads.manage and offline_access scopes. Kept in memory only.
BING_ADS_CUSTOMER_ID env
Customer ID that owns the accounts, unless every account entry carries its own.
BING_ADS_ACCOUNT_IDS required env
Comma-separated allowed account IDs, optionally accountId:customerId. Required even for reads.
BING_ADS_ENVIRONMENT env
production (default) or sandbox.
BING_ADS_IDENTITY_PROVIDER env
Microsoft (default) or Google, for users who sign in with Google.
BING_ADS_OAUTH_TENANT env
Microsoft Entra tenant for the token endpoint. Defaults to common.
BING_ADS_ENABLE_WRITES env
true exposes 23 write tools. Defaults to false. Writes preview until confirm:true.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

Runs on your computer; the tool list appears in your AI app after you install it.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 7, 2026

✓ Pass
Maker matches the repo
The registry name was verified against the domain getmcpads.com (the registry checks domain ownership)
… Not checked yet
Still maintained
We have not read this repo from GitHub yet
… Not checked yet
Has a licence
We have not read this repo from GitHub yet
– Not applicable
Endpoint responds
This one runs on your computer; there is no internet endpoint
– Not applicable
Sign-in with OAuth
Runs on your computer and uses local settings instead
… Not checked yet
No hidden instructions in tool descriptions
Runs on your computer; we can only read tool lists from internet endpoints

Compared with others in Marketing & social mediai

More stars than 0% of the other 2985 servers in this category
Published to the registry more recently than 74% of the other 2985 servers in this category
Basic checks equal to or better than 100% of the other 2985 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Microsoft Advertising (Bing Ads) safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

You need to fill in: BING_ADS_DEVELOPER_TOKEN, BING_ADS_CLIENT_ID, BING_ADS_CLIENT_SECRET, BING_ADS_REFRESH_TOKEN, BING_ADS_ACCOUNT_IDS

Does it run on my computer or in the cloud?

It runs on your computer. Your AI app starts it when needed, and data does not pass through the maker’s servers (unless it calls an online service itself).

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.1) reached the registry 12 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. You also need Node.js on your computer.

What can I use instead?

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README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Microsoft Advertising MCP server

Bring your Microsoft Advertising accounts into your MCP client.

Read campaigns, targeting and reports through the Bing Ads API, and prepare changes for explicitly selected accounts.

Watch the film · What's new · Install · Tool reference · Try hosted getmcpads

[Play the 45-second film](https://www.getmcpads.com/home/film/get-mcp-ads-brand-film-1080p.mp4)

The film shows hosted getmcpads with sample data. Its MCP Apps, from creative galleries and alerts to Google Sheets exports and bulk launches, belong to the hosted product. This repository provides the standalone native API tools.

20 read tools · 23 write tools, disabled by default.

Run locally with your own Microsoft Advertising credentials and a client that supports stdio MCP, such as Claude Desktop, Claude Code or Cursor. Your requests go directly to the Bing Ads API. For managed connections, including supported ChatGPT setups, use the hosted option.

What's new

[v1.0.1: Zod 4 security update](https://github.com/get-mcp-ads/bing-ads-mcp-server/releases/tag/v1.0.1) · October 26, 2026

Update zod to 4.6.7. Every Zod release before 4.6.6 is covered by the high-severity advisory GHSA-mrhx-c7xc-m3w5: validating an oversized constrained collection can exhaust memory, and no Zod 3 release carries the fix. npm audit --omit=dev reports no vulnerability again.
Keep the Zod 3 validation behaviour. A parameter default is still validated and completed before use, so an omitted object must still supply its required fields.
Keep each parameter's own description when the parameter is optional or has a default. Zod 4 stores a description on the wrapped schema only, so the shared fallback description could otherwise replace it.
Tool names, parameters and descriptions published over MCP are unchanged. server-card.json is regenerated with Zod 4's JSON Schema output, which spells some constraints differently.

Earlier releases

Version	Date	Highlights
1.0.0	October 23, 2026	First standalone release

Full changelog · All releases

Source synchronization: SOURCE_SYNC.md.

Upgrade notes

Requires Node.js 22.23.4, 24.22.1, 26.12.1 or a newer release of those lines. These releases carry the October 2026 security fixes; the server prints a warning on stderr when started on an older one. CI covers Node 22, 24 and 26. Writes remain optional and require explicit confirmation. Hosted creative integrations and MCP Apps UI are outside this release.

Install this release

This is a GitHub source release. npm and MCP Registry versions are published separately. The commands below select this exact version; unpinned npx examples later in this document select the version currently available on npm.

git clone --branch v1.0.1 --depth 1 https://github.com/get-mcp-ads/bing-ads-mcp-server.git

cd bing-ads-mcp-server npm ci npm run build

Configure your MCP client to run node with the absolute path to dist/cli.js and the credentials documented below. Once the package is on npm, the client can run it with npx:

"mcpServers": { "microsoft-advertising": { "command": "npx", "args": ["-y", "@getmcpads/bing-ads-mcp-server"], "env": { "BING_ADS_DEVELOPER_TOKEN": "your-developer-token", "BING_ADS_CLIENT_ID": "your-app-client-id", "BING_ADS_REFRESH_TOKEN": "your-refresh-token", "BING_ADS_CUSTOMER_ID": "1234567", "BING_ADS_ACCOUNT_IDS": "7654321" } } } }

npm run doctor reports which variables are set, without printing their values, and checks the Node.js release.

Managed connection: use Microsoft Advertising with hosted getmcpads. Connect your account, select the data your assistant may access and use the hosted MCP connection. See the site for current features and plans.

Configuration

Provide these environment variables through the client's secret configuration:

Variable	Purpose
`BING_ADS_DEVELOPER_TOKEN`	Your developer token. Required in production. The sandbox always uses Microsoft's universal sandbox token.
`BING_ADS_CLIENT_ID`	Application (client) ID of your Microsoft Entra app registration, or of your Google OAuth client.
`BING_ADS_CLIENT_SECRET`	Client secret. Only for a web app registration, or for Google identity. Leave it unset for a public app.
`BING_ADS_REFRESH_TOKEN`	Refresh token granted with the `https://ads.microsoft.com/msads.manage` and `offline_access` scopes.
`BING_ADS_CUSTOMER_ID`	Customer ID that owns the accounts (`cid` in the web app URL). Required unless every account entry carries its own.
`BING_ADS_ACCOUNT_IDS`	Required allowlist of account IDs (`aid` in the web app URL), comma-separated. Write `accountId:customerId` for an account owned by another customer. Up to 200.
`BING_ADS_ENVIRONMENT`	`production` (default) or `sandbox`. Each environment needs its own credentials.
`BING_ADS_IDENTITY_PROVIDER`	`Microsoft` (default) or `Google`, for users who sign in to Microsoft Advertising with a Google account.
`BING_ADS_OAUTH_TENANT`	Microsoft Entra tenant of the token endpoint. Defaults to `common`.
`BING_ADS_ENABLE_WRITES`	Defaults to `false`. Only the exact value `true` exposes write tools.

Microsoft documents each step: get a developer token, register an application, request user consent and get access and refresh tokens, including the Google identity variant. Use the numeric account ID, not the eight-character account number shown in the web app.

This package accepts a refresh token; it does not run an OAuth browser flow. It renews access tokens a minute before they expire and keeps them, and any rotated refresh token, in memory only. Microsoft can invalidate a refresh token at any time, for example after a password change. A refresh token issued to a public app is only guaranteed to refresh on the device that obtained it. When a refresh fails, obtain a new token and restart the server.

Safety and coverage

Writes preview by default. Review the exact account, target and parameters before repeating the call with confirm: true. Campaigns, ad groups, ads, keywords and asset groups are created Paused. Conversion goals are created Paused and excluded from bidding. Setting Status to Active can start spending, and previews flag it with activationMaySpend. Do not retry a write automatically when its result is uncertain. Read the account and reconcile it first. A confirmed call that returns applied: "partial" applied some items and refused others. Only accounts in BING_ADS_ACCOUNT_IDS are reachable. Account discovery returns only those accounts. Before data is returned or changed, the server reads the account and stops unless Microsoft reports the configured customer as its owner. Unknown arguments are rejected. Native REST fields, report columns and units are preserved. Report values stay strings as Microsoft wrote them, in account currency units. 64-bit IDs stay exact. Reports are asynchronous: bing_get_insights returns a receipt that bing_get_report polls. A receipt is valid for one hour in the server process that issued it. A report returns at most 2,000 rows. Microsoft applies per-user and per-account call limits. Error 117 means the call rate was exceeded; wait for the window to reset.

This server exposes a reviewed subset of the Campaign Management, Customer Management and Reporting services. It does not include billing, bulk upload or Ad Insight operations, account sharing across customers, or change history. Native media reads and writes are included. Hosted creative galleries, visual editors and MCP Apps UI are excluded. Use tools/list or server-card.json for exact schemas and the Microsoft Advertising API reference for provider details.

Microsoft's own MCP server

Microsoft publishes a Microsoft Advertising MCP server, documented on Microsoft Learn: setup guide, tools and use cases. In June 2026, Microsoft announced that the server was expanding to an open pilot with read-only access.

The differences below come from those pages, as of October 23, 2026.

	Microsoft's MCP server	This server
Where it runs	Remote endpoint at `https://partner.api.bingads.microsoft.com/ext/mcp/vnext`	Locally, over stdio
Authentication	Microsoft Entra ID OAuth in the client, with your own app registration for ChatGPT, Claude and Copilot Studio	Your developer token and refresh token in environment variables
Documented tools	9 tools, which Microsoft states never modify account data	20 read tools and 23 opt-in write tools
Entity reads	Accounts, campaigns, ad groups, ads, keywords, asset groups, assets and audience associations, with filtering, sorting, pagination and optional performance metrics	Accounts, campaigns, ad groups, ads, keywords, targeting criteria, audiences, UET tags, conversion goals, media, videos and asset groups, as native REST objects
Reporting	Performance metrics on entity tools, asset performance and account change history	The asynchronous Reporting API with 8 report types and their native columns
Writes	None	Create and update with preview and confirmation, created Paused

Hosted option

getmcpads for Microsoft Advertising manages the hosted connection and account selection. Hosted and source releases can differ. Contact: hello@getmcpads.com.

Development

npm run typecheck

npm run lint npm run build npm test npm run catalog

All tests run offline with synthetic responses. No live account is changed.

Tools

Every tool is listed below. See server-card.json for complete parameter and output schemas. The bing-ads://guide reso

Only the beginning is shown; read the rest in the repo

Microsoft Advertising (Bing Ads)

Overview

PopNx MCP’s three pillars

What you can do with it

Install

Before you install

Values you fill in

What it can do

Basic checksi

Maker matches the repo

Still maintained

Has a licence

Endpoint responds

Sign-in with OAuth

No hidden instructions in tool descriptions

Compared with others in Marketing & social mediai

Common questions

Alternatives

MCP YouTube Transcript

Google Analytics MCP

BibiGPT YouTube Video Summarizer

README from the maker

Microsoft Advertising MCP server

Bring your Microsoft Advertising accounts into your MCP client.

What's new

Upgrade notes

Install this release

Configuration

Safety and coverage

Microsoft's own MCP server

Hosted option

Development

Tools