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PopNx MCPMCP servers for people who use AI · explained in plain words

Shruwd MCP

by ilprversion 0.1.11i★ –iComputer or cloud
Registry nameio.github.ilpr/shruwd-mcp

Install

Overview

Description from the maker (original English)

Set up a brand, read its AI-search visibility, and act on diagnostic findings.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

  • Connection: Computer or cloud
  • Transport: stdio, Streamable HTTP
  • Category: Marketing & social media
  • You need to fill in: SHRUWD_API_KEY

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 3 of 3 passed
  • Runs on the maker’s server: what you ask it goes through their server.
  • You fill in yourself: SHRUWD_API_KEY, SHRUWD_API_URL

Values marked secret are keys to your account. Never share them or paste them into a chat.

You need

  • Runs in the cloudNothing to install; it connects over the internet
  • npmNode.js installed (for the npx command)

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Works in Claude on the web, desktop and mobile:

  1. Open Settings → Connectors
  2. Press Add custom connector
  3. Paste the address below and press Add
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Add2https://…3
https://shruwd.io/mcp

Or run it on your computer

Open Claude Desktop → Settings → Developer → Edit Config, and paste this into claude_desktop_config.json

{
  "mcpServers": {
    "shruwd": {
      "command": "npx",
      "args": [
        "-y",
        "shruwd-mcp"
      ],
      "env": {
        "SHRUWD_API_KEY": "your-value",
        "SHRUWD_API_URL": "your-value"
      }
    }
  }
}

Run this in your terminal

claude mcp add --transport http shruwd https://shruwd.io/mcp

Or run it on your computer

claude mcp add shruwd --env SHRUWD_API_KEY=your-value --env SHRUWD_API_URL=your-value -- npx -y shruwd-mcp

Fill in the empty values before running it.

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "shruwd": {
      "url": "https://shruwd.io/mcp"
    }
  }
}

Or run it on your computer

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "shruwd": {
      "command": "npx",
      "args": [
        "-y",
        "shruwd-mcp"
      ],
      "env": {
        "SHRUWD_API_KEY": "your-value",
        "SHRUWD_API_URL": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "shruwd": {
      "type": "http",
      "url": "https://shruwd.io/mcp"
    }
  }
}

Or run it on your computer

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "shruwd": {
      "type": "stdio",
      "command": "npx",
      "args": [
        "-y",
        "shruwd-mcp"
      ],
      "env": {
        "SHRUWD_API_KEY": "your-value",
        "SHRUWD_API_URL": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

ChatGPT connects only to servers on the internet:

  1. Open ChatGPT on the web → Settings → Connectors (Apps)
  2. Press Create or Add (some plans need Developer mode under Advanced first)
  3. Paste the address below, give it a name and save
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Create2https://…3
https://shruwd.io/mcp

Menu names can differ slightly by plan and over time.

Your choice stays on this device in a cookie; no account needed.

Values you fill in

  • SHRUWD_API_KEY secret required env
    API key minted in the Shruwd dashboard under Account -> API keys.
  • SHRUWD_API_URL env
    Override the API base URL. Defaults to https://shruwd.io/api/v1.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

The server asks you to sign in before it lists its tools.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 8, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified with the GitHub account ilpr, which owns the repo

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • ✓ Pass

    Endpoint responds

    Responded in 232 ms (HTTP 401)

  • ✓ Pass

    Sign-in with OAuth

    Declares OAuth sign-in, so your AI app can take you to log in

  • … Not checked yet

    No hidden instructions in tool descriptions

    Not checked yet; we read the tool list when we check the endpoint

Compared with others in Marketing & social mediai

  • More stars than 0% of the other 3579 servers in this category
  • Published to the registry more recently than 85% of the other 3579 servers in this category
  • Basic checks equal to or better than 100% of the other 3579 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Shruwd MCP safe?

It passed 3 of 3 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

You need to fill in: SHRUWD_API_KEY

Does it run on my computer or in the cloud?

Either way works: install it on your computer or connect to the cloud version.

Is it still maintained?

The GitHub repo last changed –, and the latest version (0.1.11) reached the registry 5 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

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README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

shruwd-mcp

A local MCP server for Shruwd. It lets an AI agent — Claude Desktop, Claude Code, Cursor, anything that speaks MCP — set up a brand, add the prompts and competitors to track, read how the brand appears in AI-generated answers, and act on the diagnostic findings.

You need an API key from the Shruwd dashboard (Account → API keys). The key is bound to one workspace and reaches your brands in it: every brand if you own the workspace, the brands you are a member of otherwise. It acts with your role on each brand: reads need viewer, writes editor, minting an ingest token admin; creating or archiving a brand needs the owner. To work across several workspaces, mint a key in each and add one server entry per workspace.

Hosted, no install

The same tools run at https://shruwd.io/mcp (Streamable HTTP). In Claude.ai, ChatGPT or Grok, add that URL as a custom connector and sign in with your Shruwd account; no key needed. A client that takes a header can send a key instead:

claude mcp add --transport http shruwd https://shruwd.io/mcp --header "Authorization: Bearer sh_live_…"

Setup for each app: shruwd.io/docs/api/mcp-server.

Claude Desktop

claude_desktop_config.json:

{

"mcpServers": { "shruwd": { "command": "npx", "args": ["-y", "shruwd-mcp"], "env": { "SHRUWD_API_KEY": "sh_live_…" } } } }

Claude Code

claude mcp add shruwd -e SHRUWD_API_KEY=sh_live_… -- npx -y shruwd-mcp

Cursor

.cursor/mcp.json:

{

"mcpServers": { "shruwd": { "command": "npx", "args": ["-y", "shruwd-mcp"], "env": { "SHRUWD_API_KEY": "sh_live_…" } } } }

Tools

ToolDoes
shruwd_get_workspacePlan, entitlements, usage, brands. Start here.
shruwd_list_brands · shruwd_get_brand · shruwd_create_brand · shruwd_update_brand · shruwd_archive_brandBrands. Creating one also creates its self entity and first measurement. Creating and archiving need owner.
shruwd_list_prompts · shruwd_add_prompts · shruwd_update_prompt · shruwd_remove_promptThe questions asked of each engine every cycle, and the page on your site that should answer each.
shruwd_list_entities · shruwd_add_competitor · shruwd_set_entity · shruwd_remove_entityThe brand and its competitors, with the exact aliases that count as a mention.
shruwd_run_measurement · shruwd_list_cyclesMeasure now; watch the cycle. Results arrive over the following hours.
shruwd_get_visibility · shruwd_get_visibility_series · shruwd_get_crawlersMention rate and share of voice with intervals, now and at every cycle close; verified AI-crawler activity.
shruwd_list_crawler_pathsWhich paths each crawler fetched and what it got: where a bot's errors came from.
shruwd_list_sourcesWhich sites and pages the answers cite, and whose they are, for every question or one.
shruwd_list_answersThe latest individual answers: whether the brand was named and at what rank, the competitors named, the pages cited. Narrows to one prompt (a finding's subjectRef) or one engine. Evidence, not a metric.
shruwd_list_suggestions · shruwd_accept_suggestion · shruwd_dismiss_suggestionCompetitors the answers named that the brand does not track yet.
shruwd_suggest_setupDrafts 10 to 25 prompts, each with the page that should answer it, and up to six competitors from the homepage and sitemap. Nothing is saved until they are added with the usual tools.
shruwd_list_findings · shruwd_get_finding · shruwd_transition_findingDiagnoses with a specific fix; mark a fix applied to start the recheck. Capped plans return the rest as a locked count.
shruwd_create_ingest_tokenThe token and endpoint for shipping server logs. Needs admin.

Every tool returns exactly what the API returns. Metrics are never bare numbers: each is a point estimate with its 95% interval and n, or an explicit insufficient_data state, which the tool descriptions tell the agent not to read as zero. Plans that cap visible findings report the remainder as a locked count rather than hiding that it exists.

Environment

Variable
SHRUWD_API_KEYRequired.
SHRUWD_API_URLOptional. Defaults to https://shruwd.io/api/v1.
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