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Google Ads MCP by InsightfulPipe

by Insightful-Pipeversion 1.0.0i★ –iRuns in the cloud
Registry namecom.insightfulpipe/google-ads

Install

Overview

Description from the maker (original English)

Hosted Google Ads MCP server for Claude, ChatGPT and Cursor, with each action switched per account.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

  • Connection: Runs in the cloud
  • Transport: Streamable HTTP
  • Category: Marketing & social media

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 1 of 1 passed
  • Runs on the maker’s server: what you ask it goes through their server.
  • The registry lists no key to fill in.

You need

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Works in Claude on the web, desktop and mobile:

  1. Open Settings → Connectors
  2. Press Add custom connector
  3. Paste the address below and press Add
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Add2https://…3
https://google-ads.insightfulmcp.com/

Run this in your terminal

claude mcp add --transport http google-ads https://google-ads.insightfulmcp.com/

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "google-ads": {
      "url": "https://google-ads.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "google-ads": {
      "type": "http",
      "url": "https://google-ads.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

ChatGPT connects only to servers on the internet:

  1. Open ChatGPT on the web → Settings → Connectors (Apps)
  2. Press Create or Add (some plans need Developer mode under Advanced first)
  3. Paste the address below, give it a name and save
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Create2https://…3
https://google-ads.insightfulmcp.com/

Menu names can differ slightly by plan and over time.

Your choice stays on this device in a cookie; no account needed.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

We have not read this server’s tool list yet; we check endpoints in rotation.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 7, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified against the domain insightfulpipe.com (the registry checks domain ownership)

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • … Not checked yet

    Endpoint responds

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    Sign-in with OAuth

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    No hidden instructions in tool descriptions

    Not checked yet; we read the tool list when we check the endpoint

Compared with others in Marketing & social mediai

  • More stars than 0% of the other 2975 servers in this category
  • Published to the registry more recently than 66% of the other 2975 servers in this category
  • Basic checks equal to or better than 100% of the other 2975 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Google Ads MCP by InsightfulPipe safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

The registry does not list a required key, though some servers ask you to sign in on first use.

Does it run on my computer or in the cloud?

It runs in the maker’s cloud. Connect over the internet with nothing to install, but what you send passes through the maker’s servers.

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.0) reached the registry 17 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

Servers in the same category from other makers, sorted by stars.

Reading a card:★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi

An MCP server retrieving transcripts of YouTube videos

Runs on your computer★ 495MITUpdated 10 days ago
Install

GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.

Runs on your computer★ 244MITUpdated 9 days ago
Install

README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Google Ads MCP Server by Insightful Pipe

Connect Google Ads to AI assistants for advertising analytics and campaign management.

Part of the Insightful Pipe MCP Server Collection — Connect your Google Ads account to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol (MCP). Analyze campaigns, optimize ad spend, and get AI-driven insights directly in your conversations.

MCP Server URL

https://google-ads.insightfulmcp.com/

What is Google Ads MCP?

Google Ads MCP is a remote Model Context Protocol server that enables AI assistants to interact with your Google Ads data. This MCP integration allows you to:

  • Query campaign performance metrics using natural language
  • Analyze ad group and keyword performance
  • Get AI-powered recommendations for campaign optimization
  • Monitor ROAS, CTR, CPC, and conversion metrics
  • Create and manage campaigns, ad groups, and keywords
  • Execute custom GAQL queries for advanced reporting

Installation

Claude
  1. Copy the MCP Server URL: https://google-ads.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-ads.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code
claude mcp add --transport http google-ads https://google-ads.insightfulmcp.com/
Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{

"mcpServers": { "google-ads": { "url": "https://google-ads.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Gemini CLI
gemini mcp add --transport http google-ads https://google-ads.insightfulmcp.com/

Available Actions

99 actions: 37 read, 62 write.

Read Actions (37)

Show all 37 read actions

ActionDescription
account_performance_reportAccount performance for a date range: clicks, cost, impressions, conversions and all conversions
ad_performance_reportAd performance for a date range: status, clicks, cost, impressions and conversions per ad
bidding_strategy_reportPortfolio bidding strategy performance for a date range: type, status, clicks, cost, cost per conversion, impressions, average CPC and conversions
campaign_performance_reportCampaign performance for a date range: status, bidding strategy type, clicks, cost, impressions, conversions and all conversions
dsa_search_terms_reportDynamic Search Ads search terms: headline and landing page served, clicks, cost, impressions and conversions
gaqlExecute a GAQL (Google Ads Query Language) query
generate_keyword_ideasGenerate keyword ideas from seed keywords or URL using Keyword Planner
get_account_infoCustomer account information and settings
get_ad_group_biddingAd group bidding strategy information
get_ad_group_labelsAd group label associations
get_ad_groupsAd group performance data and configuration
get_ad_labelsAd group ad label associations
get_adsAd creative performance data and policy information
get_audiencesAudience targeting and demographic performance data
get_campaign_biddingCampaign bidding strategy configurations
get_campaign_budgetsCampaign budget configuration and recommendations
get_campaign_labelsCampaign label associations
get_campaignsCampaign performance data and configuration
get_change_historyChange status history for Google Ads entities
get_clicksClick-level performance and location data
get_client_accountsCustomer client hierarchy and management information
get_criterion_labelsAd group criterion label associations
get_customer_labelsCustomer label associations
get_display_keywordsDisplay keyword targeting performance
get_geo_performanceGeographic and location-based performance data
get_keywordsKeyword performance data and statistics
get_labelsLabel management and organization data
get_non_manager_accountsCustomer client non-manager accounts only
get_shopping_performanceShopping campaign product-level performance data
get_topicsTopic targeting performance data
get_user_interestsUser interest categories and availability
get_user_locationsUser location-based performance data
keyword_performance_reportKeyword performance for a date range: status, first-page, first-position and top-of-page CPC estimates
list_bidding_strategiesList portfolio bidding strategies with type, status, targets, bid limits and attached campaign counts
list_conversion_actionsList conversion actions (id, name, type, category, status); pass conversion_action_id for one with its tag snippets
search_terms_reportSearch terms that triggered ads: match type, clicks, cost, impressions and conversions
suggest_geo_targetsSearch for geo target constants by name (city, postal code, region) to get IDs for location targeting
Write Actions (62)

Show all 62 write actions

ActionDescription
add_audience_targetingTarget a user list (remarketing audience) with an ad group
add_call_assetAdd a phone call asset to the account (shows phone number with ads)
add_callout_assetAdd callout text snippets to the account or to a campaign (e.g., 'Free Shipping', '24/7 Support')
add_demographic_targetingAdd age and/or gender demographic targeting to an ad group
add_dsa_webpage_targetingAdd a webpage-targeting criterion to a DSA ad group (incl. page-feed label targeting)
add_keywordsAdd keywords to an ad group
add_labelCreate a new label for organizing campaigns, ad groups, and ads
add_lead_form_assetAdd a lead form to a campaign (users submit info directly from the ad)
add_location_targetingAdd geographic location targeting to a campaign (countries, cities, postal codes, regions)
add_negative_keywordsAdd negative keywords at campaign or ad group level
add_price_assetAdd a price asset to the account (shows product/service pricing under ads)
add_proximity_targetingAdd radius/proximity targeting to a campaign (target users within a radius around coordinates)
add_sitelinksAdd sitelink assets to a campaign (clickable links below the ad)
add_structured_snippet_assetAdd a structured snippet to a campaign (category-based highlights)
apply_labelApply a label to campaigns, ad groups, or ads
attach_conversion_actions_to_campaignBind specific conversion actions to an App campaign via Campaign.selective_optimization
create_ad_groupCreate a new ad group (always created as PAUSED)
create_app_adCreate an App ad in an existing App campaign ad group
create_app_campaignCreate an App campaign with its initial App ad group (always created as PAUSED)
create_app_deep_link_assetCreate an app deep link asset for App ads
create_asset_groupAdd an asset group to an existing Performance Max campaign
create_bidding_strategyCreate a portfolio bidding strategy (Target CPA, Target ROAS, Maximize Conversions or Maximize Conversion Value) that campaigns share
create_campaignCreate a new campaign (always created as PAUSED)
create_conversion_actionCreate a conversion action to track valuable user actions
create_display_campaignCreate a Display campaign with ad group and responsive display ad in one atomic request
create_dsa_campaignCreate a Dynamic Search Ads (DSA) Search campaign (always created as PAUSED)
create_dynamic_search_adCreate a Dynamic Search Ad in a DSA ad group (always created as PAUSED)
create_page_feedCreate a DSA page feed (AssetSet of type PAGE_FEED) with page URLs and labels
create_performance_max_campaignCreate a Performance Max campaign with asset group in one atomic request
create_responsive_display_adCreate a responsive display ad (always created as PAUSED)
create_responsive_search_adCreate a responsive search ad (always created as PAUSED)
create_search_campaignCreate a new Search campaign (always created as PAUSED)
create_user_listCreate a new user list (remarketing audience) for Customer Match
create_youtube_video_assetCreate a reusable YouTube video asset by video ID
link_asset_group_assetsAttach existing assets to a Performance Max asset group
link_page_feed_to_campaignLink a page-feed asset set to a DSA campaign (CampaignAssetSet)
pause_adPause an individual ad
pause_ad_groupPause an ad group
remove_customer_list_membersRemove members from a Customer Match user list
remove_keywordsRemove keywords from an ad group
remove_negative_keywordsRemove negative keywords at campaign or ad group level
resume_adResume (enable) a paused ad
resume_ad_groupResume (enable) a paused ad group
set_asset_group_listing_filtersChoose which Merchant Center products a Performance Max asset group advertises
set_campaign_device_targetingTarget or exclude a device for a whole campaign, including Demand Gen
set_device_bid_modifierSet bid adjustment for a specific device type on an ad group
unlink_asset_group_assetsDetach assets from a Performance Max asset group
update_adUpdate an ad's status (enabled, paused, removed)
update_ad_groupUpdate an ad group: name, bids, targets, rotation, URL settings, or status (enabled, paused, removed)
update_app_adUpdate an existing App ad's inline text and referenced assets
update_asset_groupUpdate a Performance Max asset group: name, landing pages, or status (enabled, paused, removed)
update_asset_group_signalsAdd or remove audience and search theme signals on an existing asset group
update_bidding_strategyUpdate a portfolio bidding strategy: name, target, bid limits, or remove it
update_campaignUpdate a campaign: name, dates, budget, bidding strategy and targets, network settings, geo target type, URL settings, or status (enabled, paused, removed)
update_campaign_targetingAdd or remove the locations and languages a campaign targets

| `update

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