Google Analytics 4 MCP by InsightfulPipe

Name: Google Analytics 4 MCP by InsightfulPipe
Author: Insightful-Pipe

by Insightful-Pipeversion 1.0.0i★ –iRuns in the cloud

Registry namecom.insightfulpipe/google-analytics

Install

Overview

Description from the maker (original English)

Hosted Google Analytics 4 MCP server, with each action switched on or off per account.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

User voiceiNo reviews yetReviews open together with accounts in a later step
Our basic checksi1 of 1 passedChecked from public information; code not scanned yet
UsageiNot measured yet★ –

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

Connection: Runs in the cloud
Transport: Streamable HTTP
Category: Marketing & social media

Install

Pick the AI app you use, then copy the settings.

Before you install

Basic checks: 1 of 1 passed
Runs on the maker’s server: what you ask it goes through their server.
The registry lists no key to fill in.

You need

Runs in the cloudNothing to install; it connects over the internet

Which app do you use?

ClaudeClaude CodeCursorVS CodeChatGPT

Pick your app above. We remember it, so next time the button says “Install in …”.

Works in Claude on the web, desktop and mobile:

Open Settings → Connectors
Press Add custom connector
Paste the address below and press Add
If it asks you to sign in, sign in with the maker

https://google-analytics.insightfulmcp.com/

Run this in your terminal

claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "google-analytics": {
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "google-analytics": {
      "type": "http",
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

ChatGPT connects only to servers on the internet:

Open ChatGPT on the web → Settings → Connectors (Apps)
Press Create or Add (some plans need Developer mode under Advanced first)
Paste the address below, give it a name and save
If it asks you to sign in, sign in with the maker

https://google-analytics.insightfulmcp.com/

Menu names can differ slightly by plan and over time.

Your choice stays on this device in a cookie; no account needed.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

We have not read this server’s tool list yet; we check endpoints in rotation.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 6, 2026

✓ Pass
Maker matches the repo
The registry name was verified against the domain insightfulpipe.com (the registry checks domain ownership)
… Not checked yet
Still maintained
We have not read this repo from GitHub yet
… Not checked yet
Has a licence
We have not read this repo from GitHub yet
… Not checked yet
Endpoint responds
Not checked yet; we check endpoints in rotation
… Not checked yet
Sign-in with OAuth
Not checked yet; we check endpoints in rotation
… Not checked yet
No hidden instructions in tool descriptions
Not checked yet; we read the tool list when we check the endpoint

Compared with others in Marketing & social mediai

More stars than 0% of the other 2966 servers in this category
Published to the registry more recently than 66% of the other 2966 servers in this category
Basic checks equal to or better than 100% of the other 2966 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Google Analytics 4 MCP by InsightfulPipe safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

The registry does not list a required key, though some servers ask you to sign in on first use.

Does it run on my computer or in the cloud?

It runs in the maker’s cloud. Connect over the internet with nothing to install, but what you send passes through the maker’s servers.

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.0) reached the registry 17 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

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Reading a card:★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi

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README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

Connect Google Analytics 4 to AI assistants for website analytics and property management.

Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.

MCP Server URL

https://google-analytics.insightfulmcp.com/

What is Google Analytics 4 MCP?

Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:

Ask questions about website traffic in natural language
Analyze user behavior, conversions, and engagement
Generate custom reports through conversation
Get AI-powered insights and recommendations
Access traffic sources, pages, events, and demographics

Installation

Claude

Copy the MCP Server URL: https://google-analytics.insightfulmcp.com/
Open Claude Connectors Settings
Scroll to the bottom and click Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://google-analytics.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

"mcpServers": { "google-analytics": { "url": "https://google-analytics.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

62 actions: 26 read, 36 write.

Read Actions (26)

Show all 26 read actions

Action	Description
`ecommerce`	E-commerce performance data including transactions, revenue, and product metrics
`events`	Event tracking data including event names, counts, and user engagement
`geo`	Geographic performance data including country, region, city, and language
`get_audience`	Get one audience, including its filter clauses
`get_bigquery_link`	Get one BigQuery export link
`get_channel_group`	Get one channel group, including its grouping rules
`get_custom_dimension`	Get a single GA4 custom dimension by id
`get_custom_metric`	Get a single GA4 custom metric by id
`get_data_retention_settings`	Read a GA4 property's event and user data retention settings
`get_data_stream`	Fetch one data stream, including its Measurement ID
`get_enhanced_measurement_settings`	Read the enhanced measurement settings of a web data stream
`get_key_event`	Get a single GA4 key event by id
`get_property`	Fetch a GA4 property's settings (name, time zone, currency, industry)
`get_report`	Execute GA4 runReport with arbitrary metrics and dimensions
`list_audiences`	List the audiences on a property
`list_bigquery_links`	List the BigQuery export links on a property
`list_channel_groups`	List the channel groups on a property
`list_custom_dimensions`	List the GA4 custom dimensions on a property
`list_custom_metrics`	List the GA4 custom metrics on a property
`list_data_streams`	List a GA4 property's data streams (web, Android, iOS)
`list_google_ads_links`	List the Google Ads accounts linked to a GA4 property
`list_key_events`	List the GA4 key events (conversions) on a property
`pages`	Page-level performance data including views, engagement, and user behavior
`tech`	Technology breakdown data including browser, device, OS, and platform
`traffic_sources`	Traffic acquisition data including source, medium, campaign, and channel groupings
`user_demographics`	User demographic data including age, gender, interests, and user type

Write Actions (36)

Show all 36 write actions

Action	Description
`acknowledge_user_data_collection`	Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created
`archive_audience`	Archive an audience so it stops collecting members
`archive_custom_dimension`	Archive a GA4 custom dimension (frees a slot; not a hard delete)
`archive_custom_metric`	Archive a GA4 custom metric (frees a slot; not a hard delete)
`create_audience`	Create an audience from a set of filter clauses
`create_bigquery_link`	Link a GA4 property to a BigQuery project for raw event export
`create_channel_group`	Create a custom channel group from grouping rules
`create_custom_dimension`	Create a GA4 custom dimension from an event parameter
`create_custom_metric`	Create a GA4 custom metric from an event parameter
`create_data_stream`	Create a web, Android or iOS data stream on a GA4 property
`create_google_ads_link`	Link a Google Ads account to a GA4 property
`create_key_event`	Create a GA4 key event (conversion) for an event name
`create_measurement_protocol_secret`	Create a Measurement Protocol secret so server-side events can be sent to a stream
`create_property`	Create a new GA4 property under an account
`delete_bigquery_link`	Remove a BigQuery export link
`delete_channel_group`	Delete a custom channel group
`delete_data_stream`	Delete a data stream from a GA4 property
`delete_google_ads_link`	Unlink a Google Ads account from a GA4 property
`delete_key_event`	Delete a GA4 key event (conversion)
`delete_measurement_protocol_secret`	Delete a Measurement Protocol secret, revoking server-side sends that use it
`delete_property`	Soft-delete (trash) the connected GA4 property
`get_measurement_protocol_secret`	Get one Measurement Protocol secret, including its secret value
`list_accounts`	List the GA4 accounts this connection can administer
`list_measurement_protocol_secrets`	List the Measurement Protocol secrets on a data stream
`update_audience`	Rename an audience or change its description
`update_bigquery_link`	Change what a BigQuery export link exports
`update_channel_group`	Change a channel group's name, description, rules, or primary flag
`update_custom_dimension`	Update a GA4 custom dimension's display name / description
`update_custom_metric`	Update a GA4 custom metric's display name / description
`update_data_retention_settings`	Set how long a GA4 property retains event and user data
`update_data_stream`	Update a data stream's display name or default URI
`update_enhanced_measurement_settings`	Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off
`update_google_ads_link`	Update a Google Ads link's personalized-advertising setting
`update_key_event`	Update a GA4 key event's counting method or default value
`update_measurement_protocol_secret`	Rename a Measurement Protocol secret
`update_property`	Update a GA4 property's display name, time zone, currency or industry

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Traffic Analysis

"Show me website traffic for the last 30 days compared to the previous period"

Acquisition Insights

"Which traffic sources have the highest conversion rate?"

Page Performance

"What are my top 10 landing pages by engagement rate?"

E-commerce Analytics

"What's our revenue trend this quarter and which products are selling best?"

User Behavior

"How do mobile users behave differently from desktop users?"

Custom Reports

"Run a report showing sessions by country and device category"

Supported Metrics

Metric	Description
Users	Unique visitors to your site
Sessions	Total website visits
Pageviews	Total page views
Engagement Rate	Percentage of engaged sessions
Average Session Duration	Time spent on site
Bounce Rate	Single-page sessions
Conversions	Goal completions
Revenue	E-commerce revenue (if applicable)

Why Google Analytics 4 MCP?

For Digital Marketers

Instant answers - No more complex report building
Natural language - Ask questions like you're talking to an analyst
Cross-channel insights - Combine with ad platform data

For Website Owners

Understand your audience - Deep user behavior insights
Track goals - Monitor what matters to your business
Identify opportunities - AI-powered recommendations

For Analysts

Faster exploration - Query data conversationally
Automated insights - AI surfaces important patterns
Flexible reporting - Generate any report through chat

Security & Privacy

Official Google Analytics API - Direct integration with Google's API
OAuth 2.0 - Secure Google authentication
Data encryption - Secure data transmission

Pricing

The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Claude skills for measurement and analytics — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit [insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers) to discover our full collection of MCP servers for marketing and analytics.

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Only the beginning is shown; read the rest in the repo

Google Analytics 4 MCP by InsightfulPipe

Overview

PopNx MCP’s three pillars

What you can do with it

Install

Before you install

What it can do

Basic checksi

Maker matches the repo

Still maintained

Has a licence

Endpoint responds

Sign-in with OAuth

No hidden instructions in tool descriptions

Compared with others in Marketing & social mediai

Common questions

Alternatives

MCP YouTube Transcript

Google Analytics MCP

BibiGPT YouTube Video Summarizer

README from the maker

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

MCP Server URL

What is Google Analytics 4 MCP?

Installation

Claude

ChatGPT

Claude Code

Cursor

Available Actions

Read Actions (26)

Write Actions (36)

Control What Your AI Can Do

Usage Examples

Traffic Analysis

Acquisition Insights

Page Performance

E-commerce Analytics

User Behavior

Custom Reports

Supported Metrics

Why Google Analytics 4 MCP?

For Digital Marketers

For Website Owners

For Analysts

Security & Privacy

Pricing

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Google MCP Servers

SEO & Performance MCP Servers