Spree Commerce: open-source B2B and marketplace ecommerce
Open-source B2B and marketplace ecommerce; new stores include an MCP server for AI agents.
Runs in the cloud
Google Merchant Center MCP by InsightfulPipe
Overview
Description from the maker (original English)
Hosted Google Merchant Center MCP server, with each action switched on or off per account.
PopNx MCP’s three pillars
These three are never merged into one score: opinions, measurements and popularity are different things.
- User voiceiNo reviews yetReviews open together with accounts in a later step
- Our basic checksi3 of 3 passedChecked from public information; code not scanned yet
- UsageiVery new★ –
What you can do with it
We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.
- Connection: Runs in the cloud
- Transport: Streamable HTTP
- Category: Online shops & payments
Install
Pick the AI app you use, then copy the settings.
Before you install
- Basic checks: 3 of 3 passed
- Runs on the maker’s server: what you ask it goes through their server.
- The registry lists no key to fill in.
You need
- Runs in the cloudNothing to install; it connects over the internet
Which app do you use?
Pick your app above. We remember it, so next time the button says “Install in …”.
Works in Claude on the web, desktop and mobile:
- Open Settings → Connectors
- Press Add custom connector
- Paste the address below and press Add
- If it asks you to sign in, sign in with the maker
https://google-merchant-center.insightfulmcp.com/Run this in your terminal
claude mcp add --transport http google-merchant-center https://google-merchant-center.insightfulmcp.com/Or copy the settings yourself
Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json
{
"mcpServers": {
"google-merchant-center": {
"url": "https://google-merchant-center.insightfulmcp.com/"
}
}
}Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.
Or copy the settings yourself
Paste into .vscode/mcp.json in your project
{
"servers": {
"google-merchant-center": {
"type": "http",
"url": "https://google-merchant-center.insightfulmcp.com/"
}
}
}Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.
ChatGPT connects only to servers on the internet:
- Open ChatGPT on the web → Settings → Connectors (Apps)
- Press Create or Add (some plans need Developer mode under Advanced first)
- Paste the address below, give it a name and save
- If it asks you to sign in, sign in with the maker
https://google-merchant-center.insightfulmcp.com/Menu names can differ slightly by plan and over time.
Your choice stays on this device in a cookie; no account needed.
These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.
What it can do
The server asks you to sign in before it lists its tools.
Basic checksi
We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 9, 2026
- ✓ Pass
Maker matches the repo
The registry name was verified against the domain insightfulpipe.com (the registry checks domain ownership)
- … Not checked yet
Still maintained
We have not read this repo from GitHub yet
- … Not checked yet
Has a licence
We have not read this repo from GitHub yet
- ✓ Pass
Endpoint responds
Responded in 349 ms (HTTP 401)
- ✓ Pass
Sign-in with OAuth
Declares OAuth sign-in, so your AI app can take you to log in
- … Not checked yet
No hidden instructions in tool descriptions
Not checked yet; we read the tool list when we check the endpoint
Compared with others in Online shops & paymentsi
- More stars than 0% of the other 2575 servers in this category
- Published to the registry more recently than 64% of the other 2575 servers in this category
- Basic checks equal to or better than 100% of the other 2575 servers in this category
Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.
Common questions
Is Google Merchant Center MCP by InsightfulPipe safe?
It passed 3 of 3 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.
What keys or codes does it need?
The registry does not list a required key, though some servers ask you to sign in on first use.
Does it run on my computer or in the cloud?
It runs in the maker’s cloud. Connect over the internet with nothing to install, but what you send passes through the maker’s servers.
Is it still maintained?
The GitHub repo last changed –, and the latest version (1.0.0) reached the registry 19 days ago.
Which apps can use it?
Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.
What can I use instead?
In the same category: Spree Commerce: open-source B2B and marketplace ecommerce, Stripe MCP, MCP Cn Commerce
Alternatives
Servers in the same category from other makers, sorted by stars.
Reading a card:↓ Downloads per weeki★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi
Stripe MCP
Stripe’s official server lets AI view and manage customers, products, payments and invoices. Connect to Stripe’s cloud and sign in with OAuth.
Runs in the cloud✓ stripe.com
MCP Cn Commerce
8 read-only MCP platform entries; support is operation-specific; merchant live acceptance pending
Runs on your computer
README from the maker
Open the README
Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.
Google Merchant Center MCP Server by Insightful Pipe
Connect Google Merchant Center to AI assistants: product feeds, inventory, promotions and Shopping performance.
Part of the Insightful Pipe MCP Server Collection — use Google Merchant Center from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).
MCP Server URL
https://google-merchant-center.insightfulmcp.com/What is Google Merchant Center MCP?
Google Merchant Center MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Manage product feeds, inventory, promotions, and return policies, and query Shopping performance through the Merchant API.
Installation
Claude
- Copy the MCP Server URL:
https://google-merchant-center.insightfulmcp.com/ - Open Claude Connectors Settings
- Scroll to the bottom and click Add custom connector
- Paste the URL and click Add
- Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT
Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.
- Turn on Developer mode in ChatGPT settings
- Create a new app for a remote MCP server and paste the URL:
https://google-merchant-center.insightfulmcp.com/ - Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.
See OpenAI's guide: Developer mode and MCP apps in ChatGPT
Claude Code
claude mcp add --transport http google-merchant-center https://google-merchant-center.insightfulmcp.com/Cursor
Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):
{"mcpServers": { "google-merchant-center": { "url": "https://google-merchant-center.insightfulmcp.com/" } } }
When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.
Available Actions
44 actions: 22 read, 22 write.
Read Actions (22)
| Action | Description |
|---|---|
get_account | Get the Merchant Center account information |
get_business_info | Get business identity info (address, phone, customer service) |
get_datasource | Get a single data source by its numeric ID (datasource_id path param) |
get_product | Get a single product by its full product ID (contentLanguage~feedLabel~offerId, e.g. en~US~SKU123) |
get_product_status | Get a product's approval status, issues, and destinations (returns the product with its productStatus) |
get_program_review | Get a program's participation state and review eligibility (program_id path param, e.g. 'shopping-ads'); returns the program resource |
get_promotion | Get a single promotion by ID (promotion_id path param) |
get_region | Get one region by ID (region_id path param) |
get_return_policy | Get a single return policy by ID (policy_id path param) |
get_shipping_settings | Get shipping settings (services, rate groups, delivery times) |
get_user | Get a single user by email (user_email path param) |
list_account_issues | List account-level issues (policy, missing settings, etc.) |
list_datasources | List all data sources (primary, supplemental, file-based, API-based) |
list_local_inventories | List local (in-store) inventories for a product (product_id path param) |
list_products | List all products in the Merchant Center account |
list_programs | List participation in Merchant Center programs (Shopping Ads, Free Listings, etc.) |
list_promotions | List all promotions in the Merchant Center |
list_regional_inventories | List regional inventories for a product (product_id path param) |
list_regions | List all regions configured on the account |
list_return_policies | List online return policies attached to this account |
list_users | List users with access to this Merchant Center account |
query_report | Run a Merchant API Reports query (SQL-like dialect) |
Write Actions (22)
| Action | Description |
|---|---|
add_user | Add a user to the account by email with the given access rights |
create_local_inventory_feed | Create a scheduled-fetch LOCAL INVENTORY data source (file input, as Google requires) |
create_primary_feed | Create an API-based primary product data source (use its id as data_source_id for insert_product) |
create_promotion_feed | Create an API-based PROMOTION data source (use its id as data_source_id for insert_promotion) |
create_region | Create a region defined by postal codes or geotarget ids |
create_regional_inventory_feed | Create an API-based REGIONAL INVENTORY data source for a feed label |
create_return_policy | Create an online return policy from flat fields |
create_supplemental_feed | Create an API-based supplemental product data source (optionally linked to a primary feed) |
delete_datasource | Delete a data source (datasource_id path param) |
delete_product | Delete a product input |
delete_region | Delete a region (region_id path param) |
delete_return_policy | Delete a return policy (policy_id path param) |
fetch_datasource | Trigger an immediate fetch of a FILE-based data source (datasource_id path param) |
insert_product | Insert or update a product (upsert) |
insert_promotion | Insert or update a promotion (needs a promotion-type data_source_id) |
remove_user | Remove a user from the account (user_email path param) |
update_business_info | Patch business identity (address and/or phone) |
update_local_inventory | Insert/update local (in-store) inventory for a product (store_code must match a Business Profile store) |
update_product | Update a product (upsert via productInputs:insert) |
update_region | Patch a region (region_id path param); updateMask is derived from the fields you pass |
update_regional_inventory | Insert/update regional inventory for a product (needs a configured region_id via create_region) |
update_shipping_settings | REPLACE shipping with a single flat-rate service (wipes existing services) |
Control What Your AI Can Do
You decide what AI agents can do with each connected account:
- Turn individual actions on or off for every connected account, so agents only see the actions you allow.
- Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
- Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
- Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.
Usage Examples
"Which products have issues or are disapproved?""Show Shopping performance by product for the last 30 days""List my return policies"Pricing
The Google Merchant Center MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.
Explore More MCP Servers by Insightful Pipe
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Resources
Support
- Documentation: insightfulpipe.com/docs
- All MCP Servers: insightfulpipe.com/mcp-servers
- Email: support@insightfulpipe.com
[Insightful Pipe](https://insightfulpipe.com) — AI-powered marketing analytics through MCP servers. Explore all integrations →
License
MIT License - see LICENSE for details.