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Google Tag Manager MCP by InsightfulPipe

by Insightful-Pipeversion 1.0.0i★ –iRuns in the cloud
Registry namecom.insightfulpipe/google-tag-manager

Install

Overview

Description from the maker (original English)

Hosted Google Tag Manager MCP server, with each action switched on or off per account.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 1 of 1 passed
  • Runs on the maker’s server: what you ask it goes through their server.
  • The registry lists no key to fill in.

You need

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Works in Claude on the web, desktop and mobile:

  1. Open Settings → Connectors
  2. Press Add custom connector
  3. Paste the address below and press Add
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Add2https://…3
https://google-tag-manager.insightfulmcp.com/

Run this in your terminal

claude mcp add --transport http google-tag-manager https://google-tag-manager.insightfulmcp.com/

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "google-tag-manager": {
      "url": "https://google-tag-manager.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "google-tag-manager": {
      "type": "http",
      "url": "https://google-tag-manager.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

ChatGPT connects only to servers on the internet:

  1. Open ChatGPT on the web → Settings → Connectors (Apps)
  2. Press Create or Add (some plans need Developer mode under Advanced first)
  3. Paste the address below, give it a name and save
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Create2https://…3
https://google-tag-manager.insightfulmcp.com/

Menu names can differ slightly by plan and over time.

Your choice stays on this device in a cookie; no account needed.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

We have not read this server’s tool list yet; we check endpoints in rotation.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 7, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified against the domain insightfulpipe.com (the registry checks domain ownership)

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • … Not checked yet

    Endpoint responds

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    Sign-in with OAuth

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    No hidden instructions in tool descriptions

    Not checked yet; we read the tool list when we check the endpoint

Compared with others in Otheri

  • More stars than 0% of the other 32715 servers in this category
  • Published to the registry more recently than 68% of the other 32715 servers in this category
  • Basic checks equal to or better than 100% of the other 32715 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Google Tag Manager MCP by InsightfulPipe safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

The registry does not list a required key, though some servers ask you to sign in on first use.

Does it run on my computer or in the cloud?

It runs in the maker’s cloud. Connect over the internet with nothing to install, but what you send passes through the maker’s servers.

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.0) reached the registry 17 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.

What can I use instead?

In the same category: Spec Driven Development, Remote Desktop Commander, First Sale Scout

Alternatives

Servers in the same category from other makers, sorted by stars.

Reading a card:★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi

Spec Driven Development

by formulahendry

MCP Server that facilitates spec-driven development workflows, not just Vibe Coding.

Runs on your computer★ 440MITUpdated 14 months ago
Install

Remote Desktop Commander

by desktop-commander

Remote Desktop Commander: use files, terminal and processes on your own computers from any AI app.

Runs in the cloud★ 211Updated 2 days ago
Install

First Sale Scout

by firstsale.pro

Playbooks and a 14-day checklist for founders winning their first paying customers.

Runs in the cloudUpdated today
Install

README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Google Tag Manager MCP Server by Insightful Pipe

Connect Google Tag Manager to AI assistants: audit and manage tags, triggers, variables and workspaces.

Part of the Insightful Pipe MCP Server Collection — use Google Tag Manager from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

MCP Server URL

https://google-tag-manager.insightfulmcp.com/

What is Google Tag Manager MCP?

Google Tag Manager MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Audit and manage GTM containers: tags, triggers, variables, workspaces, and versions.

Installation

Claude
  1. Copy the MCP Server URL: https://google-tag-manager.insightfulmcp.com/
  2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
  3. Paste the URL and click Add
  4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-tag-manager.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code
claude mcp add --transport http google-tag-manager https://google-tag-manager.insightfulmcp.com/
Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{

"mcpServers": { "google-tag-manager": { "url": "https://google-tag-manager.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

61 actions: 37 read and 24 that make changes, 6 of them destructive and off by default.

Read Actions (37)

Show all 37 read actions

ActionDescription
get_accountFetch a single GTM account by id
get_accountsList all GTM accounts the authenticated user can access
get_built_in_variablesList built-in variables enabled in the workspace
get_clientFetch a single server-side client
get_clientsList server-side clients in a workspace
get_containerFetch a single container by id
get_container_snippetGet the install snippet for a container
get_containersList containers in a GTM account
get_destinationFetch a single destination
get_destinationsList destinations linked to a container
get_environmentFetch a single environment
get_environmentsList environments configured for a container
get_folderFetch a single folder
get_folder_entitiesReturn tags / triggers / variables that live inside a folder
get_foldersList folders in a workspace
get_gtag_configFetch a single Google Tag config
get_gtag_configsList Google Tag (gtag.js) configurations in a workspace
get_latest_version_headerFetch the most recent version header
get_live_versionFetch the version currently published to live
get_tagFetch a single tag
get_tagsList all tags in a workspace
get_templateFetch a single custom template
get_templatesList custom templates in a workspace
get_transformationFetch a single transformation
get_transformationsList server-side transformations in a workspace
get_triggerFetch a single trigger
get_triggersList all triggers in a workspace
get_variableFetch a single variable
get_variablesList user-defined variables in a workspace
get_versionFetch a single container version including all entities at that point in time
get_version_headersList lightweight version headers (id, name, entity counts) without full entity payloads
get_workspaceFetch a single workspace
get_workspace_statusShow pending changes in a workspace and any merge conflicts vs the latest container version
get_workspacesList workspaces (staging areas) in a container
get_zoneFetch a single zone
get_zonesList zones in a workspace
lookup_containerLook up a container by its public id (e.g. GTM-XXXXXX)
Actions That Make Changes (24)

Show all 24 write and destructive actions

ActionDescription
create_folderCreate a folder for organizing workspace entities
create_tagCreate a tag in a workspace
create_triggerCreate a trigger in a workspace
create_variableCreate a variable
create_workspaceCreate a new workspace (staging area)
delete_folderDelete a folder from a workspace
delete_tagDelete a tag from a workspace
delete_triggerDelete a trigger from a workspace
delete_variableDelete a user-defined variable from a workspace
delete_workspaceDelete a workspace
disable_built_in_variableDisable one or more built-in variables in a workspace
enable_built_in_variableEnable one or more built-in variables in the workspace by passing their type names as a comma-separated query value or repeated 'type' params
move_entities_to_folderMove tags / triggers / variables into a folder
quick_preview_workspaceGenerate a debug-mode preview of a workspace without saving it as a version
resolve_conflictResolve a merge conflict surfaced by sync_workspace by picking which side wins for a given entity
revert_folderDiscard a folder's uncommitted workspace changes
revert_tagDiscard a tag's uncommitted workspace changes, reverting it to the live container state
revert_triggerDiscard a trigger's uncommitted workspace changes
revert_variableDiscard a variable's uncommitted workspace changes
sync_workspacePull the latest container changes into a workspace, surfacing conflicts that need manual resolution
update_folderUpdate a folder
update_tagUpdate a tag
update_triggerUpdate a trigger
update_variableUpdate a variable

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"List all tags in my container's default workspace"
"Which triggers are not used by any tag?"
"Create a GA4 event tag for form submissions"

Pricing

The Google Tag Manager MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Visit [insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers) to discover our full collection of MCP servers.

[View All MCP Servers →](https://insightfulpipe.com/mcp-servers)

Resources

Support

[Insightful Pipe](https://insightfulpipe.com) — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

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