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Microsoft Ads MCP by InsightfulPipe

by Insightful-Pipeversion 1.0.0i★ –iRuns in the cloud
Registry namecom.insightfulpipe/microsoft-ads

Install

Overview

Description from the maker (original English)

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

  • Connection: Runs in the cloud
  • Transport: Streamable HTTP
  • Category: Marketing & social media

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 1 of 1 passed
  • Runs on the maker’s server: what you ask it goes through their server.
  • The registry lists no key to fill in.

You need

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Works in Claude on the web, desktop and mobile:

  1. Open Settings → Connectors
  2. Press Add custom connector
  3. Paste the address below and press Add
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Add2https://…3
https://microsoft-ads.insightfulmcp.com/

Run this in your terminal

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "microsoft-ads": {
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "microsoft-ads": {
      "type": "http",
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

ChatGPT connects only to servers on the internet:

  1. Open ChatGPT on the web → Settings → Connectors (Apps)
  2. Press Create or Add (some plans need Developer mode under Advanced first)
  3. Paste the address below, give it a name and save
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Create2https://…3
https://microsoft-ads.insightfulmcp.com/

Menu names can differ slightly by plan and over time.

Your choice stays on this device in a cookie; no account needed.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

We have not read this server’s tool list yet; we check endpoints in rotation.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 7, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified against the domain insightfulpipe.com (the registry checks domain ownership)

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • … Not checked yet

    Endpoint responds

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    Sign-in with OAuth

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    No hidden instructions in tool descriptions

    Not checked yet; we read the tool list when we check the endpoint

Compared with others in Marketing & social mediai

  • More stars than 0% of the other 2976 servers in this category
  • Published to the registry more recently than 66% of the other 2976 servers in this category
  • Basic checks equal to or better than 100% of the other 2976 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Microsoft Ads MCP by InsightfulPipe safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

The registry does not list a required key, though some servers ask you to sign in on first use.

Does it run on my computer or in the cloud?

It runs in the maker’s cloud. Connect over the internet with nothing to install, but what you send passes through the maker’s servers.

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.0) reached the registry 17 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

Servers in the same category from other makers, sorted by stars.

Reading a card:★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi

An MCP server retrieving transcripts of YouTube videos

Runs on your computer★ 495MITUpdated 10 days ago
Install

GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.

Runs on your computer★ 244MITUpdated 9 days ago
Install

README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

  • Query Bing Ads performance using natural language
  • Analyze keyword and audience performance
  • Generate detailed performance reports
  • Track ROAS across Microsoft Search Network
  • Get AI recommendations for campaign optimization

Installation

Claude
  1. Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
  2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
  3. Paste the URL and click Add
  4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.
ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code
claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/
Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{

"mcpServers": { "microsoft-ads": { "url": "https://microsoft-ads.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

ActionDescription
get_ad_extension_associationsGet ad extension associations for specific entities
get_ad_extensionsGet ad extensions for an account by type
get_ad_group_criterionsGet targeting criteria for an ad group
get_ad_groupsGet ad groups for a campaign
get_adsGet ads for an ad group
get_asset_groupsGet asset groups for a Performance Max campaign
get_audiencesGet audience lists for an account
get_bid_strategiesGet portfolio bid strategies for an account
get_budgetsGet shared budgets for an account
get_campaign_criterionsGet targeting criteria for a campaign
get_campaignsGet campaigns for an account
get_conversion_goalsGet conversion goals for an account
get_experimentsGet campaign experiments for an account
get_keywordsGet keywords for an ad group
get_label_associationsGet label associations for specific entities
get_labelsGet labels for an account
get_negative_keywords_by_entity_idsGet negative keywords associated with campaigns or ad groups
get_shared_entitiesGet shared negative keyword lists for an account
get_shared_entity_associationsGet associations between shared entities and campaigns
get_shared_list_itemsGet items (negative keywords) in a shared list
get_uet_tagsGet Universal Event Tracking tags for an account
get_videosGet videos from the account's video library with their processing status, by id or all active ones
poll_report_statusPoll for report generation status and fetch data when ready
search_accountsSearch for advertising accounts the user has access to
submit_account_performance_reportSubmit an account performance report request
submit_ad_group_performance_reportSubmit an ad group performance report request
submit_ad_performance_reportSubmit an ad performance report request
submit_age_gender_audience_reportSubmit an age and gender audience report request
submit_audience_performance_reportSubmit an audience performance report request
submit_campaign_performance_reportSubmit a campaign performance report request
submit_geographic_performance_reportSubmit a geographic performance report request
submit_goals_and_funnels_reportSubmit a goals and funnels report request
submit_keyword_performance_reportSubmit a keyword performance report request
submit_search_query_performance_reportSubmit a search query performance report request
submit_user_location_performance_reportSubmit a user location performance report request
Actions That Make Changes (57)

Show all 57 write and destructive actions

ActionDescription
add_ad_extensionsCreate ad extensions in an account
add_ad_group_criterionsAdd targeting criteria to ad groups (location, device, demographics, audience, etc.)
add_ad_groupsCreate new ad groups in a campaign
add_adsCreate new ads in an ad group
add_asset_groupsCreate asset groups for Performance Max campaigns
add_audience_groupsCreate audience groups for targeting
add_audiencesCreate audience lists (remarketing, customer match, etc.)
add_bid_strategiesCreate portfolio bid strategies
add_budgetsCreate new shared budgets in an account
add_campaign_conversion_goalsAssociate conversion goals with campaigns
add_campaign_criterionsAdd targeting criteria to campaigns (location, device, demographics, etc.)
add_campaignsCreate new campaigns in an account
add_conversion_goalsCreate conversion goals for tracking
add_conversion_value_rulesCreate conversion value rules for adjusting conversion values
add_data_exclusionsCreate data exclusions to exclude time periods from bid strategy learning
add_experimentsCreate campaign experiments for A/B testing
add_keywordsCreate new keywords in an ad group
add_labelsCreate new labels in an account
add_list_items_to_shared_listAdd negative keywords to an existing shared list
add_negative_keywords_to_entitiesAdd negative keywords to campaigns or ad groups
add_seasonality_adjustmentsCreate seasonality adjustments to inform bid strategies of expected conversion rate changes
add_shared_entityCreate a shared negative keyword list
add_uet_tagsCreate Universal Event Tracking tags for conversion tracking
add_videosUpload videos to the account's video library from direct-download URLs; returns their VideoIds
apply_customer_list_itemsAdd or remove items from a customer list audience
apply_hotel_group_actionsApply add/update/delete actions to hotel group nodes
apply_offline_conversion_adjustmentsAdjust previously submitted offline conversions
apply_offline_conversionsSubmit offline conversion data
apply_product_partition_actionsApply add/update/delete actions to product partition nodes in a Shopping campaign
delete_keywordsDelete keywords from an ad group
delete_list_items_from_shared_listRemove individual negative keywords, by list item id, from a shared list without touching the list or its associations
delete_negative_keywords_from_entitiesRemove specific negative keywords, by id, from campaigns or ad groups
set_account_propertiesSet account-level properties (auto-tagging, tracking templates, etc.)
set_ad_extension_associationsAssociate ad extensions with campaigns or ad groups
set_label_associationsAssociate labels with campaigns, ad groups, ads, or keywords
set_negative_sites_to_ad_groupsSet negative site URLs for ad groups (replaces existing)
set_negative_sites_to_campaignsSet negative site URLs for campaigns (replaces existing)
set_shared_entity_associationsAssociate shared negative keyword lists with campaigns
update_ad_extensionsUpdate existing ad extensions
update_ad_group_criterionsUpdate targeting criteria on ad groups
update_ad_groupsUpdate existing ad groups
update_adsUpdate existing ads
update_asset_groupsUpdate existing asset groups
update_audience_groupsUpdate existing audience groups
update_audiencesUpdate existing audience lists
update_bid_strategiesUpdate existing portfolio bid strategies
update_budgetsUpdate existing shared budgets
update_campaign_criterionsUpdate targeting criteria on campaigns
update_campaignsUpdate existing campaigns
update_conversion_goalsUpdate existing conversion goals
update_conversion_value_rulesUpdate existing conversion value rules
update_data_exclusionsUpdate existing data exclusions
update_experimentsUpdate existing experiments
update_keywordsUpdate existing keywords
update_labelsUpdate existing labels
update_seasonality_adjustmentsUpdate existing seasonality adjustments
update_uet_tagsUpdate existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance
"How are my Microsoft Ads campaigns performing this month?"
Keyword Analysis
"What are my top converting keywords on Bing?"
Generate Reports
"Generate a keyword performance report for the last 30 days"
Audience Performance
"Show me performance by age and gender demographics"
Geographic Analysis
"Which locations have the best ROAS?"

Supported Metrics

MetricDescription
ImpressionsTotal ad impressions
ClicksTotal ad clicks
CTRClick-through rate
CPCCost per click
ConversionsTracked conversions
ROASReturn on ad spend
Quality ScoreKeyword quality rating
Impression ShareShare of available impressions

Why Microsoft Ads MCP?

For Search Marketers
  • Bing insights - Often overlooked search channel
  • Lower CPCs - Typically cheaper than Google
  • Comprehensive reports - 10+ report types available
For B2B Mar

Only the beginning is shown; read the rest in the repo

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