MCP Gads
Overview
Description from the maker (original English)
Google Ads MCP server — query campaigns, keywords, assets & more via natural language
PopNx MCP’s three pillars
These three are never merged into one score: opinions, measurements and popularity are different things.
- User voiceiNo reviews yetReviews open together with accounts in a later step
- Our basic checksi1 of 1 passedChecked from public information; code not scanned yet
- UsageiVery new↓ 133/wk · ★ –
What you can do with it
We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.
- Connection: Runs on your computer
- Transport: stdio
- Category: Marketing & social media
Install
Pick the AI app you use, then copy the settings.
Before you install
- Basic checks: 1 of 1 passed
- Runs on your computer with your user’s permissions (files, network, apps).
- The registry lists no key to fill in.
You need
- npmNode.js installed (for the npx command)
Which app do you use?
Pick your app above. We remember it, so next time the button says “Install in …”.
Open Claude Desktop → Settings → Developer → Edit Config, and paste this into claude_desktop_config.json
{
"mcpServers": {
"gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
]
}
}
}Run this in your terminal
claude mcp add gads -- npx -y mcp-gadsOr copy the settings yourself
Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json
{
"mcpServers": {
"gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
]
}
}
}Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.
Or copy the settings yourself
Paste into .vscode/mcp.json in your project
{
"servers": {
"gads": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"mcp-gads"
]
}
}
}Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.
This one runs on your computer, and ChatGPT can only connect to servers on the internet. Pick another app.
Your choice stays on this device in a cookie; no account needed.
These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.
What it can do
Runs on your computer; the tool list appears in your AI app after you install it.
Basic checksi
We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 9, 2026
- ✓ Pass
Maker matches the repo
The registry name was verified with the GitHub account pijusz, which owns the repo
- … Not checked yet
Still maintained
We have not read this repo from GitHub yet
- … Not checked yet
Has a licence
We have not read this repo from GitHub yet
- – Not applicable
Endpoint responds
This one runs on your computer; there is no internet endpoint
- – Not applicable
Sign-in with OAuth
Runs on your computer and uses local settings instead
- … Not checked yet
No hidden instructions in tool descriptions
Runs on your computer; we can only read tool lists from internet endpoints
Compared with others in Marketing & social mediai
- More stars than 0% of the other 3627 servers in this category
- Published to the registry more recently than 4% of the other 3627 servers in this category
- Basic checks equal to or better than 100% of the other 3627 servers in this category
Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.
Common questions
Is MCP Gads safe?
It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.
What keys or codes does it need?
The registry does not list a required key, though some servers ask you to sign in on first use.
Does it run on my computer or in the cloud?
It runs on your computer. Your AI app starts it when needed, and data does not pass through the maker’s servers (unless it calls an online service itself).
Is it still maintained?
The GitHub repo last changed –, and the latest version (0.5.4) reached the registry 8 months ago.
Which apps can use it?
Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. You also need Node.js on your computer.
What can I use instead?
In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer
Alternatives
Servers in the same category from other makers, sorted by stars.
Reading a card:↓ Downloads per weeki★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi
Google Analytics MCP
GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.
BibiGPT YouTube Video Summarizer
AI video summarizer: summarize and transcribe YouTube, Bilibili, TikTok and podcast videos.
README from the maker
Open the README
Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.
Google Ads MCP server — query campaigns, keywords, assets & more via natural language.
Built with Bun + TypeScript. Works with Claude, Cursor, and any MCP client.
Quick Start
1. Get Credentials
You need a Google Ads API developer token and OAuth client credentials.
- Download your OAuth client JSON from Google Cloud Console
- Set environment variables:
export GOOGLE_ADS_DEVELOPER_TOKEN=your-token
export GOOGLE_ADS_CREDENTIALS_PATH=./credentials.json
- Run the setup helper to authorize:
npx mcp-gads setup
This opens your browser, completes OAuth, and saves a refresh token.
2. Add to Claude Code
claude mcp add google-ads --scope user --transport stdio \
-e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \ -- npx -y mcp-gads@latest
That's it. Restart Claude Code and the tools are available. Every session runs the latest version automatically.
Also works with
bunx mcp-gads@latestif you have Bun.
Requires Node 22+ when running via
npx.
If your environment blocks npm registry access at runtime, install once and run the published binary name directly:
npm i -g mcp-gads@latest
claude mcp add google-ads --scope user --transport stdio \ -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \ -- mcp-gads
Alternative: standalone binary
Download a pre-built binary from Releases:
| Platform | File |
|---|---|
| macOS (Apple Silicon) | mcp-gads-darwin-arm64 |
| macOS (Intel) | mcp-gads-darwin-x64 |
| Linux | mcp-gads-linux-x64 |
| Windows | mcp-gads-windows-x64.exe |
macOS / Linux:
curl -Lo mcp-gads https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-darwin-arm64
chmod +x mcp-gads sudo mv mcp-gads /usr/local/bin/ claude mcp add google-ads --scope user --transport stdio \ -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \ -- /usr/local/bin/mcp-gads
Windows (PowerShell):
Invoke-WebRequest -Uri "https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-windows-x64.exe" -OutFile "$env:LOCALAPPDATA\mcp-gads.exe"
claude mcp add google-ads --scope user --transport stdio -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token -e GOOGLE_ADS_CREDENTIALS_PATH=C:\path\to\credentials.json -- "%LOCALAPPDATA%\mcp-gads.exe"
ChatGPT Codex
Codex uses TOML, not JSON. Install once, then add to ~/.codex/config.toml:
npm i -g mcp-gads
[mcp_servers.gads]
command = "mcp-gads"
[mcp_servers.gads.env] GOOGLE_ADS_DEVELOPER_TOKEN = "your-token" GOOGLE_ADS_CREDENTIALS_PATH = "/absolute/path/to/credentials.json"
Three gotchas that cause silent failures on Codex:
- Don't use `npx -y` without raising the timeout. Codex's default
startup_timeout_secis 10s, which is too short for npx's first-run download. A global install (above) or the prebuilt binary sidesteps this entirely. If you must use npx, addstartup_timeout_sec = 30. - Env vars must go under `[mcp_servers.gads.env]`. Codex does not inherit the parent shell environment into stdio servers — exporting vars in your shell won't reach the server.
- Use absolute paths for
GOOGLE_ADS_CREDENTIALS_PATH. Codex spawns the server with its own cwd, so relative paths silently miss.
On Windows some Codex versions use startup_timeout_ms = 20000 instead of _sec.
Claude Desktop
Add to your claude_desktop_config.json:
Using npx (auto-updates)
{
"mcpServers": { "google-ads": { "command": "npx", "args": ["-y", "mcp-gads@latest"], "env": { "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token", "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json" } } } }
Using binary (macOS / Linux)
{
"mcpServers": { "google-ads": { "command": "/usr/local/bin/mcp-gads", "env": { "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token", "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json" } } } }
Using binary (Windows)
{
"mcpServers": { "google-ads": { "command": "C:\\Users\\YOU\\AppData\\Local\\mcp-gads.exe", "env": { "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token", "GOOGLE_ADS_CREDENTIALS_PATH": "C:\\path\\to\\credentials.json" } } } }
Tools (39)
Account Management
| Tool | Description |
|---|---|
list_accounts | List all accessible Google Ads accounts |
get_account_currency | Get the currency code for an account |
get_account_hierarchy | Get MCC account tree (manager -> client) |
Queries
| Tool | Description |
|---|---|
execute_gaql_query | Run any GAQL query (table output) |
run_gaql | Run GAQL with format options (table/json/csv) |
get_gaql_help | GAQL reference guide with syntax, resources, and examples |
list_resources | List valid GAQL FROM clause resources |
Campaigns
| Tool | Description |
|---|---|
get_campaign_performance | Campaign metrics (impressions, clicks, cost, conversions) |
get_budget_utilization | Budget amounts vs actual spend |
Ads
| Tool | Description |
|---|---|
get_ad_performance | Ad-level performance metrics |
get_ad_creatives | RSA headlines, descriptions, final URLs |
Assets
| Tool | Description |
|---|---|
get_image_assets | List image assets with URLs and dimensions |
download_image_asset | Download a specific image asset to disk |
get_asset_usage | Find where assets are used (campaigns, ad groups) |
analyze_image_assets | Image asset performance with metrics |
Keywords
| Tool | Description |
|---|---|
generate_keyword_ideas | Keyword Planner suggestions from seed keywords |
get_keyword_volumes | Historical search volume for specific keywords |
get_quality_scores | Quality scores with component breakdown |
get_search_terms | Actual search queries triggering your ads |
get_paid_organic_search_terms | Paid vs organic clicks per query (needs Search Console link) |
get_search_term_insights | Search demand categories — the only view into Performance Max & Demand Gen queries |
Geographic & Device
| Tool | Description |
|---|---|
get_geographic_performance | Performance by location |
get_device_performance | Performance by device type |
Insights
| Tool | Description |
|---|---|
get_recommendations | Google's AI optimization suggestions |
get_change_history | Recent account changes |
Extended Reporting
| Tool | Description |
|---|---|
get_ad_group_performance | Ad group metrics with optional campaign filter |
get_conversion_actions | Conversion actions with settings and performance |
get_account_summary | Quick dashboard: totals + top 5 campaigns |
get_impression_share | Competitive position: impression share and lost IS |
get_ad_schedule_performance | Performance by hour or day of week |
get_audience_performance | Demographics: age range and gender breakdowns |
get_landing_page_performance | Landing page URLs with metrics |
get_placement_performance | Display/PMax placement details |
get_asset_group_performance | PMax asset group metrics and ad strength |
get_video_performance | YouTube/video view rates and quartile completion |
get_labels | Labels and their campaign/ad group assignments |
Write Tools (disabled by default)
Enable with GOOGLE_ADS_ENABLE_MUTATIONS=true:
| Tool | Description |
|---|---|
update_campaign_status | Pause/enable a campaign |
update_ad_group_status | Pause/enable an ad group |
update_ad_status | Pause/enable an ad |
update_campaign_budget | Change daily budget amount |
add_negative_keywords | Add negative keywords to a campaign |
Configuration
| Variable | Required | Default | Description |
|---|---|---|---|
GOOGLE_ADS_DEVELOPER_TOKEN | Yes | — | API developer token |
GOOGLE_ADS_CREDENTIALS_PATH | Yes | — | Path to OAuth client JSON |
GOOGLE_ADS_AUTH_TYPE | No | oauth | oauth or service_account |
GOOGLE_ADS_CUSTOMER_ID | No | — | Default customer ID (skips passing it per tool) |
GOOGLE_ADS_LOGIN_CUSTOMER_ID | No | — | MCC manager account ID |
GOOGLE_ADS_IMPERSONATION_EMAIL | No | — | Service account impersonation email |
GOOGLE_ADS_ENABLE_MUTATIONS | No | false | Enable write tools |
GOOGLE_ADS_ENV_FILE | No | .env | Path to .env file (loaded if present, never overrides existing env) |
GOOGLE_ADS_API_VERSION | No | v26 | Google Ads API version |
Updates
Using `npx @latest` (recommended): You always get the latest version — no manual updates needed.
Using a binary: The server checks for new releases on startup and logs to stderr if outdated:
[mcp-gads] v0.2.0 available (current: v0.1.0). Download: https://github.com/pijusz/mcp-gads/releases/latest
Check your installed version:
mcp-gads --version
To update, download the new binary and replace the old one.
Development
Requires Bun.
git clone https://github.com/pijusz/mcp-gads.git
cd mcp-gads bun install bun test # tests bun run build # standalone binary bun run inspect # MCP Inspector bun run check # biome format + lint
License
MIT