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PopNx MCPMCP servers for people who use AI · explained in plain words

SEO Stack MCP

by Raffaele86version 0.2.0i★ –iRuns on your computer
Registry nameio.github.Raffaele86/seo-stack-mcp

Install

Overview

Description from the maker (original English)

The complete open-source SEO data stack for AI agents: 7 sources, 86 tools, one MCP server

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

  • Connection: Runs on your computer
  • Transport: stdio
  • Category: Marketing & social media
  • You need to fill in: BING_WEBMASTER_API_KEY, CLARITY_API_TOKEN, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, OPENPAGERANK_API_KEY

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 1 of 1 passed
  • Runs on your computer with your user’s permissions (files, network, apps).
  • You fill in yourself: GOOGLE_APPLICATION_CREDENTIALS, SEO_STACK_OAUTH_CLIENT, GA4_PROPERTY_ID, GSC_SITE_URL, ADSENSE_ACCOUNT_ID, ADSENSE_CURRENCY, BING_WEBMASTER_API_KEY, BING_SITE_URL, CLARITY_API_TOKEN, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID, GOOGLE_ADS_LOGIN_CUSTOMER_ID, OPENPAGERANK_API_KEY

Values marked secret are keys to your account. Never share them or paste them into a chat.

You need

  • PyPIPython’s uv installed (for the uvx command)

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Open Claude Desktop → Settings → Developer → Edit Config, and paste this into claude_desktop_config.json

{
  "mcpServers": {
    "seo-stack": {
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "your-value",
        "SEO_STACK_OAUTH_CLIENT": "your-value",
        "GA4_PROPERTY_ID": "your-value",
        "GSC_SITE_URL": "your-value",
        "ADSENSE_ACCOUNT_ID": "your-value",
        "ADSENSE_CURRENCY": "your-value",
        "BING_WEBMASTER_API_KEY": "your-value",
        "BING_SITE_URL": "your-value",
        "CLARITY_API_TOKEN": "your-value",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_CUSTOMER_ID": "your-value",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "your-value",
        "OPENPAGERANK_API_KEY": "your-value"
      }
    }
  }
}

Run this in your terminal

claude mcp add seo-stack --env GOOGLE_APPLICATION_CREDENTIALS=your-value --env SEO_STACK_OAUTH_CLIENT=your-value --env GA4_PROPERTY_ID=your-value --env GSC_SITE_URL=your-value --env ADSENSE_ACCOUNT_ID=your-value --env ADSENSE_CURRENCY=your-value --env BING_WEBMASTER_API_KEY=your-value --env BING_SITE_URL=your-value --env CLARITY_API_TOKEN=your-value --env GOOGLE_ADS_DEVELOPER_TOKEN=your-value --env GOOGLE_ADS_CLIENT_ID=your-value --env GOOGLE_ADS_CLIENT_SECRET=your-value --env GOOGLE_ADS_REFRESH_TOKEN=your-value --env GOOGLE_ADS_CUSTOMER_ID=your-value --env GOOGLE_ADS_LOGIN_CUSTOMER_ID=your-value --env OPENPAGERANK_API_KEY=your-value -- uvx seo-stack-mcp

Fill in the empty values before running it.

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "seo-stack": {
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "your-value",
        "SEO_STACK_OAUTH_CLIENT": "your-value",
        "GA4_PROPERTY_ID": "your-value",
        "GSC_SITE_URL": "your-value",
        "ADSENSE_ACCOUNT_ID": "your-value",
        "ADSENSE_CURRENCY": "your-value",
        "BING_WEBMASTER_API_KEY": "your-value",
        "BING_SITE_URL": "your-value",
        "CLARITY_API_TOKEN": "your-value",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_CUSTOMER_ID": "your-value",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "your-value",
        "OPENPAGERANK_API_KEY": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "seo-stack": {
      "type": "stdio",
      "command": "uvx",
      "args": [
        "seo-stack-mcp"
      ],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "your-value",
        "SEO_STACK_OAUTH_CLIENT": "your-value",
        "GA4_PROPERTY_ID": "your-value",
        "GSC_SITE_URL": "your-value",
        "ADSENSE_ACCOUNT_ID": "your-value",
        "ADSENSE_CURRENCY": "your-value",
        "BING_WEBMASTER_API_KEY": "your-value",
        "BING_SITE_URL": "your-value",
        "CLARITY_API_TOKEN": "your-value",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_CUSTOMER_ID": "your-value",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "your-value",
        "OPENPAGERANK_API_KEY": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

This one runs on your computer, and ChatGPT can only connect to servers on the internet. Pick another app.

Your choice stays on this device in a cookie; no account needed.

Values you fill in

  • GOOGLE_APPLICATION_CREDENTIALS env
    Path to a Google service-account JSON key (enables GSC + GA4)
  • SEO_STACK_OAUTH_CLIENT env
    Path to a Google OAuth desktop client secrets JSON (alternative to service account)
  • GA4_PROPERTY_ID env
    Default GA4 property ID
  • GSC_SITE_URL env
    Default Search Console property (e.g. sc-domain:example.com)
  • ADSENSE_ACCOUNT_ID env
    AdSense account (accounts/pub-XXXX...) — enables AdSense tools on top of the Google credentials
  • ADSENSE_CURRENCY env
    Reporting currency for AdSense tools (default USD)
  • BING_WEBMASTER_API_KEY secret env
    Bing Webmaster Tools API key (enables Bing tools)
  • BING_SITE_URL env
    Default Bing site URL
  • CLARITY_API_TOKEN secret env
    Microsoft Clarity Data Export API token (enables Clarity tools)
  • GOOGLE_ADS_DEVELOPER_TOKEN secret env
    Google Ads developer token (enables Keyword Planner tools; needs the google-ads extra)
  • GOOGLE_ADS_CLIENT_ID env
    Google Ads OAuth client id
  • GOOGLE_ADS_CLIENT_SECRET secret env
    Google Ads OAuth client secret
  • GOOGLE_ADS_REFRESH_TOKEN secret env
    Google Ads OAuth refresh token (adwords scope)
  • GOOGLE_ADS_CUSTOMER_ID env
    Google Ads customer id (10 digits)
  • GOOGLE_ADS_LOGIN_CUSTOMER_ID env
    Manager account id, if the customer is under an MCC
  • OPENPAGERANK_API_KEY secret env
    Open PageRank API key (enables the pagerank_score tool)

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

Runs on your computer; the tool list appears in your AI app after you install it.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 7, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified with the GitHub account Raffaele86, which owns the repo

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • – Not applicable

    Endpoint responds

    This one runs on your computer; there is no internet endpoint

  • – Not applicable

    Sign-in with OAuth

    Runs on your computer and uses local settings instead

  • … Not checked yet

    No hidden instructions in tool descriptions

    Runs on your computer; we can only read tool lists from internet endpoints

Compared with others in Marketing & social mediai

  • More stars than 0% of the other 2969 servers in this category
  • Published to the registry more recently than 19% of the other 2969 servers in this category
  • Basic checks equal to or better than 100% of the other 2969 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is SEO Stack MCP safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

You need to fill in: BING_WEBMASTER_API_KEY, CLARITY_API_TOKEN, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, OPENPAGERANK_API_KEY

Does it run on my computer or in the cloud?

It runs on your computer. Your AI app starts it when needed, and data does not pass through the maker’s servers (unless it calls an online service itself).

Is it still maintained?

The GitHub repo last changed –, and the latest version (0.2.0) reached the registry 4 months ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. You also need Python (uv) on your computer.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

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README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

seo-stack-mcp

The complete open-source SEO data stack for AI agents. Google Search Console, Google Analytics 4, Bing Webmaster Tools, Microsoft Clarity, Google AdSense, Google Keyword Planner and Open PageRank in a single MCP server — with built-in analyst tools (cannibalization check, low-hanging fruit, content gap, weekly report), not just raw API wrappers.

Self-hosted, free, MIT. Works with Claude Desktop, Claude Code, Cursor, and any MCP client.

Why this instead of N separate servers?

  • One install, one config — instead of wiring up 7 different MCP servers with 7 auth setups.
  • Analyst tools included — ask *"which queries are declining this month?"* or *"find my low-hanging-fruit keywords"* and get an answer computed server-side, not a raw data dump your agent has to crunch.
  • Sources are optional — configure only what you use; tools appear only for configured sources.
  • Self-hosted — your tokens stay on your machine. No third-party hosted gateway reading your Search Console.

Quickstart (60 seconds)

Add to your MCP client config (Claude Desktop claude_desktop_config.json, Cursor mcp.json, or claude mcp add):

{

"mcpServers": { "seo-stack": { "command": "uvx", "args": ["seo-stack-mcp"], "env": { "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service-account.json", "GA4_PROPERTY_ID": "123456789", "BING_WEBMASTER_API_KEY": "your-key", "CLARITY_API_TOKEN": "your-token" } } } }

Every env var is optional — set only the sources you want. That's it: restart your client and ask *"what are my top queries this week?"*.

To run the latest development version straight from GitHub, use "args": ["--from", "git+https://github.com/Raffaele86/seo-stack-mcp", "seo-stack-mcp"] instead.

Credentials
SourceWhat you needWhere to get it
GSC + GA4Service account JSON (recommended) → GOOGLE_APPLICATION_CREDENTIALSGoogle Cloud Console → create service account → enable Search Console API + Analytics Data API → add the SA email as a user in GSC / GA4
GSC + GA4 (alt)OAuth desktop client JSON → SEO_STACK_OAUTH_CLIENTFirst run opens a browser for consent; refresh token cached in ~/.config/seo-stack-mcp/
BingBING_WEBMASTER_API_KEYBing Webmaster Tools → Settings → API access
ClarityCLARITY_API_TOKENMicrosoft Clarity → project → Settings → Data Export API
AdSenseGoogle credentials above + ADSENSE_ACCOUNT_ID (accounts/pub-XXXX...)AdSense → Account → Settings → Account information. Enable the AdSense Management API in Google Cloud. If you use OAuth and enable AdSense later, delete the cached token in ~/.config/seo-stack-mcp/ to re-consent with the new scope
Keyword PlannerGOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_CUSTOMER_ID (+ GOOGLE_ADS_LOGIN_CUSTOMER_ID under an MCC)Google Ads API Center → developer token (Basic access is enough; API calls are free). Also needs the google-ads extra: uvx --with google-ads seo-stack-mcp or pip install seo-stack-mcp[ads]
Open PageRankOPENPAGERANK_API_KEYOpen PageRank — free API key, 10,000 calls/hour

Optional defaults: GSC_SITE_URL, BING_SITE_URL (so you don't repeat the site on every question), ADSENSE_CURRENCY (default USD), GOOGLE_ADS_LOCATION_ID / GOOGLE_ADS_LANGUAGE_ID (Keyword Planner geo/language defaults, default US / English).

Tools

Google Search Console (29 tools)
ToolDescription
gsc_bulk_inspect_urlsInspect multiple URLs in batch via the URL Inspection API. Max 50 URLs per call.
gsc_bulk_request_indexingRequest indexing for multiple URLs via the Google Indexing API. Max 50 URLs.
gsc_cannibalization_checkFind queries where multiple pages compete (keyword cannibalization). Shows queries with 2+ ranking pages.
gsc_compare_periodsCompare two periods: shows deltas of clicks, impressions, CTR and position per item.
gsc_content_gap_analysisContent gap analysis: queries where the competitor ranks but you don't (or you are far behind).
gsc_country_performancePerformance by country: clicks, impressions, CTR and average position. Default: last 28 days.
gsc_daily_statsAggregated daily site statistics: clicks, impressions, CTR and average position per day.
gsc_declining_queriesQueries losing clicks/positions: compares last N days vs the equivalent previous period.
gsc_delete_sitemapRemove a sitemap from Google Search Console. Requires write scope on the credentials.
gsc_device_performanceCompare performance across MOBILE vs DESKTOP vs TABLET. Default: last 28 days.
gsc_indexing_status_summaryIndexing status summary for multiple URLs: how many indexed, not indexed, and errored.
gsc_inspect_urlInspect a URL via the Google Search Console URL Inspection API.
gsc_keyword_opportunitiesQueries with high impressions but low CTR in position 5-20: optimization opportunities.
gsc_list_sitemapsList all sitemaps of a site in Google Search Console.
gsc_list_sitesList all Google Search Console properties available to the configured credentials.
gsc_low_hanging_fruitQueries in position 3-10 with high impression volume: small optimizations can push them into the top 3.
gsc_page_trendDaily trend for a specific page over the last N days (default 90).
gsc_pages_for_queryWhich pages rank for a specific query? Shows all pages with performance data.
gsc_queries_for_pageWhich queries drive traffic to a specific page? Shows all keywords with performance data.
gsc_query_trendDaily trend for a specific query over the last N days (default 90).
gsc_request_indexingRequest indexing of a URL via the Google Indexing API.
gsc_rising_queriesRising queries: compares last N days vs the equivalent previous period.
gsc_search_analyticsQuery Search Analytics: clicks, impressions, CTR and position for the requested dimensions.
gsc_search_analytics_filteredSearch Analytics with advanced filters. Filters: query_contains, query_regex, page_contains, page_regex, country (e.g. 'ita'), device (MOBILE/DESKTOP/TABLET).
gsc_search_appearancePerformance by SERP result type (rich snippet, video, FAQ, etc.). Default: last 28 days.
gsc_submit_sitemapSubmit a sitemap to Google Search Console. Requires write scope on the credentials.
gsc_top_pagesTop pages by clicks or impressions. order_by: clicks, impressions, ctr, position. Default: last 28 days.
gsc_top_queriesTop queries by clicks or impressions. order_by: clicks, impressions, ctr, position. Default: last 28 days.
gsc_weekly_reportAutomatic weekly report: last 7 days vs previous 7 days metrics with deltas and top queries/pages.
Google Analytics 4 (10 tools)
ToolDescription
ga4_compare_periodsCompare two periods with percentage delta on key metrics.
ga4_conversion_pathsUser paths: acquisition source → landing page with sessions and users.
ga4_eventsTop GA4 events with count and number of users.
ga4_landing_pagesEntry pages (landing pages) with sessions, users and bounce rate.
ga4_overviewSite overview: users, sessions, pageviews, bounce rate, average session duration.
ga4_page_performanceDetailed performance of a single page with device and source breakdown.
ga4_realtimeRealtime report: pages currently being viewed and active users.
ga4_top_pagesTop pages by traffic with full metrics (pageviews, users, duration, bounce rate).
ga4_traffic_sourcesTraffic breakdown by source/medium (e.g. google/organic, direct/none).
ga4_user_demographicsUser demographics breakdown: country, device, browser, language.
Bing Webmaster Tools (22 tools)
ToolDescription
bing_crawl_issuesURLs with crawl problems (4xx/5xx errors, redirects, etc.).
bing_crawl_statsBing crawl statistics: crawled pages, errors, redirects, etc.
bing_keywordBing impression volume for an exact query (impressions + broad).
bing_keyword_statsHistorical statistics for a keyword on Bing: impressions and trend.
bing_link_countsPages with the highest number of backlinks according to Bing.
bing_pages_for_queryPages that rank for a specific query on Bing.
bing_queries_for_pageSearch queries that drive traffic to a specific page.
bing_query_page_detailDetailed statistics for a specific query + page combination.
bing_query_trafficDaily traffic trend for a specific query on Bing.
bing_related_keywordsKeywords related to a search term on Bing, with impression data.
bing_sitemapsList all sitemaps/feeds submitted to Bing.
bing_sitesList all sites verified in the Bing Webmaster Tools account.
bing_submission_quotaCheck the URL submission quota for Bing.
bing_submit_sitemapSubmit a new sitemap/feed to Bing.
bing_submit_urlSubmit a URL to Bing for indexing.
bing_submit_urls_batchSubmit a batch of URLs to Bing for indexing (max 500).
bing_top_pagesTop pages on Bing with clicks, impressions and average position.
bing_top_queriesTop Bing search queries with clicks, impressions and average position.
bing_traffic_statsDaily Bing traffic statistics: clicks and impressions over time.
bing_url_infoIndexing status of a specific URL on Bing.
bing_url_linksInbound backlinks to a specific URL according to Bing.
bing_url_trafficTraffic data for a specific URL on Bing.
Microsoft Clarity (10 tools)
ToolDescription
clarity_breakdownFree-form raw breakdown (1-3 dimensions). Power-user — costs 1 quota unit if not already cached.
clarity_dead_clicksTop URLs with dead clicks (clicks on non-interactive elements — a UX problem signal).
clarity_engagementEngagement Time + Scroll Depth per URL (or another dimension).
clarity_excessive_scrollTop URLs with excessive scrolling (users hunting for info they can't easily find).
clarity_popular_pagesTop URLs by visits over the last days (Popular Pages metric, dimension=URL).
clarity_quickback_clicksTop URLs with quickback clicks (user goes back immediately — page not relevant).
clarity_quota_statusDaily quota status (local counter, does not call the API).
clarity_rage_clicksTop URLs with rage clicks (fast repeated clicks — user frustration).
clarity_script_errorsTop URLs with JS errors + error clicks (technical problems on the page).
clarity_trafficTraffic breakdown from Microsoft Clarity (sessions, bot %, pages per session).
Google AdSense (10 tools)
ToolDescription
adsense_alertsActive alerts on the AdSense account (severity, type, message).
adsense_by_ad_unitPerformance per ad unit: earnings, impressions, clicks, CTR, eCPM.
adsense_by_countryRevenue breakdown by country, sorted by earnings.
adsense_by_platformRevenue breakdown by device platform (Desktop, Mobile, Tablet).
adsense_compare_periodsCompare two periods with percentage deltas on key metrics.
adsense_earnings_by_dateDaily earnings with total, average and trend.
adsense_earnings_overviewEarnings overview: estimated earnings, page views, impressions, clicks, RPM, CTR.
adsense_paymentsRecent payments on the AdSense account.

| adsense_sites | Sites link

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