Google Ads MCP

Name: Google Ads MCP
Author: scalably-io

by scalably-ioversion 1.0.1i★ –iRuns on your computer

Registry nameio.scalably/google-ads-mcp

Install

Overview

Description from the maker (original English)

Google Ads MCP: GAQL queries, resources, recommendations, keyword ideas, change history. 11 tools.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

User voiceiNo reviews yetReviews open together with accounts in a later step
Our basic checksi1 of 1 passedChecked from public information; code not scanned yet
UsageiNot measured yet★ –

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

Connection: Runs on your computer
Transport: stdio
Category: Marketing & social media
You need to fill in: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_LOGIN_CUSTOMER_ID

Install

Pick the AI app you use, then copy the settings.

Before you install

Basic checks: 1 of 1 passed
Runs on your computer with your user’s permissions (files, network, apps).
You fill in yourself: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_LOGIN_CUSTOMER_ID, GOOGLE_ADS_API_VERSION, GOOGLE_ADS_LOG_LEVEL, GOOGLE_ADS_USE_PROTO_PLUS

Values marked secret are keys to your account. Never share them or paste them into a chat.

You need

PyPIPython’s uv installed (for the uvx command)

Which app do you use?

ClaudeClaude CodeCursorVS CodeChatGPT

Pick your app above. We remember it, so next time the button says “Install in …”.

Download the maker’s .mcpb file

The link goes to the maker’s own file; we do not host or repackage it. Open the file and Claude Desktop installs it.

Run this in your terminal

claude mcp add google-ads --env GOOGLE_ADS_DEVELOPER_TOKEN=your-value --env GOOGLE_ADS_CLIENT_ID=your-value --env GOOGLE_ADS_CLIENT_SECRET=your-value --env GOOGLE_ADS_REFRESH_TOKEN=your-value --env GOOGLE_ADS_LOGIN_CUSTOMER_ID=your-value --env GOOGLE_ADS_API_VERSION=your-value --env GOOGLE_ADS_LOG_LEVEL=your-value --env GOOGLE_ADS_USE_PROTO_PLUS=your-value -- uvx scalably-google-ads-mcp

Fill in the empty values before running it.

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "google-ads": {
      "command": "uvx",
      "args": [
        "scalably-google-ads-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "your-value",
        "GOOGLE_ADS_API_VERSION": "your-value",
        "GOOGLE_ADS_LOG_LEVEL": "your-value",
        "GOOGLE_ADS_USE_PROTO_PLUS": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "google-ads": {
      "type": "stdio",
      "command": "uvx",
      "args": [
        "scalably-google-ads-mcp"
      ],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-value",
        "GOOGLE_ADS_CLIENT_ID": "your-value",
        "GOOGLE_ADS_CLIENT_SECRET": "your-value",
        "GOOGLE_ADS_REFRESH_TOKEN": "your-value",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "your-value",
        "GOOGLE_ADS_API_VERSION": "your-value",
        "GOOGLE_ADS_LOG_LEVEL": "your-value",
        "GOOGLE_ADS_USE_PROTO_PLUS": "your-value"
      }
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

This one runs on your computer, and ChatGPT can only connect to servers on the internet. Pick another app.

Your choice stays on this device in a cookie; no account needed.

Values you fill in

GOOGLE_ADS_DEVELOPER_TOKEN secret required env
Google Ads API developer token from the Ads API Center
GOOGLE_ADS_CLIENT_ID required env
OAuth2 client_id for a Desktop-app credential
GOOGLE_ADS_CLIENT_SECRET secret required env
OAuth2 client_secret paired with the client_id
GOOGLE_ADS_REFRESH_TOKEN secret required env
Long-lived OAuth2 refresh_token for the adwords scope
GOOGLE_ADS_LOGIN_CUSTOMER_ID required env
10-digit customer ID of the manager account (MCC)
GOOGLE_ADS_API_VERSION env
Google Ads API version to target, default set by the server
GOOGLE_ADS_LOG_LEVEL env
Log level, default WARNING
GOOGLE_ADS_USE_PROTO_PLUS env
Use proto-plus message types, default true

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

Runs on your computer; the tool list appears in your AI app after you install it.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 7, 2026

✓ Pass
Maker matches the repo
The registry name was verified against the domain scalably.io (the registry checks domain ownership)
… Not checked yet
Still maintained
We have not read this repo from GitHub yet
… Not checked yet
Has a licence
We have not read this repo from GitHub yet
– Not applicable
Endpoint responds
This one runs on your computer; there is no internet endpoint
– Not applicable
Sign-in with OAuth
Runs on your computer and uses local settings instead
… Not checked yet
No hidden instructions in tool descriptions
Runs on your computer; we can only read tool lists from internet endpoints

Compared with others in Marketing & social mediai

More stars than 0% of the other 3566 servers in this category
Published to the registry more recently than 32% of the other 3566 servers in this category
Basic checks equal to or better than 100% of the other 3566 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Google Ads MCP safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

You need to fill in: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, GOOGLE_ADS_LOGIN_CUSTOMER_ID

Does it run on my computer or in the cloud?

It runs on your computer. Your AI app starts it when needed, and data does not pass through the maker’s servers (unless it calls an online service itself).

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.1) reached the registry 2 months ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. You also need Python (uv), MCPB on your computer.

What can I use instead?

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README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Google Ads MCP

Read-only MCP server for the Google Ads API. Eleven tools cover discovery, GAQL reporting, resource schema, recommendations, keyword planning and forecasts, and change history for any account reachable under a manager account (MCC). We run this server in production for every ads client. Read-only is enforced at three layers: no mutate or apply service imports, an SDK method allowlist, and a GAQL-starts-with-SELECT guard.

Install

Claude Code:

claude mcp add google-ads \

-e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CLIENT_ID=your-client-id \ -e GOOGLE_ADS_CLIENT_SECRET=your-client-secret \ -e GOOGLE_ADS_REFRESH_TOKEN=your-refresh-token \ -e GOOGLE_ADS_LOGIN_CUSTOMER_ID=1234567890 \ -- uvx scalably-google-ads-mcp

Codex:

codex mcp add google-ads \

--env GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ --env GOOGLE_ADS_CLIENT_ID=your-client-id \ --env GOOGLE_ADS_CLIENT_SECRET=your-client-secret \ --env GOOGLE_ADS_REFRESH_TOKEN=your-refresh-token \ --env GOOGLE_ADS_LOGIN_CUSTOMER_ID=1234567890 \ -- uvx scalably-google-ads-mcp

Claude Desktop: download google-ads-mcp.mcpb from the latest GitHub release and open it.

Setup

This is the heaviest setup in the gallery: expect up to two days waiting on developer token approval. One set of credentials, rooted at a manager account (MCC), can read any customer account linked under it, so there is no per-client configuration beyond linking an account to the MCC.

Google Ads developer token. Sign in at ads.google.com under your manager account, go to Tools and Settings, API Center, and apply for a developer token. A new token starts on the Explorer access level, which Google grants after a review that can take a few days; discovery, query and recommendation tools work there. Basic access (a separate application) is needed for higher quotas and may be needed for the keyword-planning tools.
Google Cloud OAuth client. In a Google Cloud project, enable the Google Ads API, then create an OAuth client ID of type Desktop app under APIs and Services, Credentials. Note the client ID and client secret, and add the https://www.googleapis.com/auth/adwords scope to the OAuth consent screen.
Refresh token. Generate a refresh token once, as an admin user of the manager account, using Google's oauth2l tool or the generate_user_credentials.py example shipped with the google-ads Python library. Save the refresh token; it does not expire from normal use.
Login customer ID. Use the 10-digit customer ID of the manager account itself (no hyphens) as GOOGLE_ADS_LOGIN_CUSTOMER_ID. Any client account accepts an invite to link under this manager account in its own Google Ads UI, after which google_ads_list_customer_clients sees it.

Tools (11)

Tool	What it does
`google_ads_list_accessible_customers`	List every customer_id the OAuth user has direct access to
`google_ads_list_customer_clients`	Walk the MCC hierarchy and return every child account
`google_ads_query`	Run a GAQL query against a specific customer account
`google_ads_describe_resource`	Schema (fields, metrics, segments) for a GAQL resource
`google_ads_list_resources`	Return the full catalog of GAQL resources
`google_ads_recommendations`	Read Google's optimization recommendations for a customer account
`google_ads_keyword_ideas`	Generate keyword ideas with search volume, competition and CPC estimates
`google_ads_keyword_historical_metrics`	Historical monthly search-volume and competition metrics for specific keywords
`google_ads_keyword_forecast_metrics`	Forecast KPIs for a proposed keyword plan
`google_ads_change_events`	Audit trail of who changed what, last 30 days
`google_ads_change_status`	Lightweight last-modified change tracker per resource

Configuration

Variable	Required	Purpose
`GOOGLE_ADS_DEVELOPER_TOKEN`	yes	Google Ads API developer token from the Ads API Center
`GOOGLE_ADS_CLIENT_ID`	yes	OAuth2 client_id for a Desktop-app credential
`GOOGLE_ADS_CLIENT_SECRET`	yes	OAuth2 client_secret paired with the client_id
`GOOGLE_ADS_REFRESH_TOKEN`	yes	Long-lived OAuth2 refresh_token for the adwords scope
`GOOGLE_ADS_LOGIN_CUSTOMER_ID`	yes	10-digit customer ID of the manager account (MCC), no hyphens
`GOOGLE_ADS_API_VERSION`	no	Google Ads API version to target, default v25
`GOOGLE_ADS_USE_PROTO_PLUS`	no	Use proto-plus message types, default true
`GOOGLE_ADS_LOG_LEVEL`	no	Python log level, default WARNING

Reply shape

Every tool returns JSON with status (succeeded, partial, no_op), operation, summary, target, result, proof, warnings, recovery. Failures surface as a tool error whose text is google_ads_request_failed: . proof.apiVersion names the Google Ads API version used. proof.microsConverted is set on google_ads_query. A partial status means the result hit its configured bound (max_rows, page_size or limit); recovery.nextAction says how to continue.

Limits

google_ads_query responses are capped at 64 MB per call by the Google Ads API; split large date ranges across calls. KeywordPlanIdeaService (keyword ideas, historical metrics, forecasts) is rate-limited to 1 query per second and may require Basic Access if you get a permission error on the Explorer tier. google_ads_change_events covers up to 30 days back; google_ads_change_status covers up to 14 days back. metrics.cost_micros and other *_micros fields are 1 unit = $0.000001; google_ads_query emits a matching *_units field alongside when convert_micros is true (the default).

Verify

Each release lists the package version, the .mcpb sha256 and the production commit it was derived from in CHANGELOG.md. CI runs the tests and a clean install of the built wheel on every push.

Privacy Policy

This server runs locally, on your machine, under your own credentials. It collects no personal data, contains no telemetry, stores nothing persistently, and talks only to the vendor API it wraps. No third party, including Scalably, receives your data. Contact: hello@scalably.io. Canonical copy: https://scalably.io/connector-privacy.html

Google Ads MCP

Overview

PopNx MCP’s three pillars

What you can do with it

Install

Before you install

Values you fill in

What it can do

Basic checksi

Maker matches the repo

Still maintained

Has a licence

Endpoint responds

Sign-in with OAuth

No hidden instructions in tool descriptions

Compared with others in Marketing & social mediai

Common questions

Alternatives

MCP YouTube Transcript

Google Analytics MCP

BibiGPT YouTube Video Summarizer

README from the maker

Google Ads MCP

Install

Setup

Tools (11)

Configuration

Reply shape

Limits

Verify

Privacy Policy

License