Prototype · Preview: every server in the official registry, synced every 30 minutes. Reviews and accounts come in a later step.
PopNx MCPMCP servers for people who use AI · explained in plain words

Variafy

by DenysVolynskyiversion 1.0.2i★ –iRuns in the cloud
Registry namecom.variafy/variafy

Install

Overview

Description from the maker (original English)

Ad results, CRM revenue and account alerts for AI assistants. Meta changes are previewed first.

PopNx MCP’s three pillars

These three are never merged into one score: opinions, measurements and popularity are different things.

What you can do with it

We have not written a plain-language summary for this one yet. Below are the facts we read from the registry.

  • Connection: Runs in the cloud
  • Transport: Streamable HTTP
  • Category: Marketing & social media

Install

Pick the AI app you use, then copy the settings.

Before you install

  • Basic checks: 1 of 1 passed
  • Runs on the maker’s server: what you ask it goes through their server.
  • The registry lists no key to fill in.

You need

Which app do you use?

Pick your app above. We remember it, so next time the button says “Install in …”.

Works in Claude on the web, desktop and mobile:

  1. Open Settings → Connectors
  2. Press Add custom connector
  3. Paste the address below and press Add
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Add2https://…3
https://www.variafy.com/mcp

Run this in your terminal

claude mcp add --transport http variafy https://www.variafy.com/mcp

Open in Cursor

Or copy the settings yourself

Paste into .cursor/mcp.json in your project, or ~/.cursor/mcp.json

{
  "mcpServers": {
    "variafy": {
      "url": "https://www.variafy.com/mcp"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

Open in VS Code

Or copy the settings yourself

Paste into .vscode/mcp.json in your project

{
  "servers": {
    "variafy": {
      "type": "http",
      "url": "https://www.variafy.com/mcp"
    }
  }
}

Your browser asks to open the app, then the app shows the settings and asks you to confirm. Key values are left empty for you to fill in.

ChatGPT connects only to servers on the internet:

  1. Open ChatGPT on the web → Settings → Connectors (Apps)
  2. Press Create or Add (some plans need Developer mode under Advanced first)
  3. Paste the address below, give it a name and save
  4. If it asks you to sign in, sign in with the maker
SettingsConnectors1+ Create2https://…3
https://www.variafy.com/mcp

Menu names can differ slightly by plan and over time.

Your choice stays on this device in a cookie; no account needed.

These settings are generated from the maker’s registry entry. If the README says otherwise, follow the README.

What it can do

We have not read this server’s tool list yet; we check endpoints in rotation.

Basic checksi

We check information anyone can see; we have not read the code. Checks that do not apply are left out of the count. · Checked Nov 6, 2026

  • ✓ Pass

    Maker matches the repo

    The registry name was verified against the domain variafy.com (the registry checks domain ownership)

  • … Not checked yet

    Still maintained

    We have not read this repo from GitHub yet

  • … Not checked yet

    Has a licence

    We have not read this repo from GitHub yet

  • … Not checked yet

    Endpoint responds

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    Sign-in with OAuth

    Not checked yet; we check endpoints in rotation

  • … Not checked yet

    No hidden instructions in tool descriptions

    Not checked yet; we read the tool list when we check the endpoint

Compared with others in Marketing & social mediai

  • More stars than 0% of the other 2961 servers in this category
  • Published to the registry more recently than 84% of the other 2961 servers in this category
  • Basic checks equal to or better than 100% of the other 2961 servers in this category

Compared with every active server in this category in the registry. Stars count only when the publisher owns the repo.

Common questions

Is Variafy safe?

It passed 1 of 1 applicable basic checks. We have not read the code. Before adding a key or token, see what access the server asks for and use a key with only the permissions you need.

What keys or codes does it need?

The registry does not list a required key, though some servers ask you to sign in on first use.

Does it run on my computer or in the cloud?

It runs in the maker’s cloud. Connect over the internet with nothing to install, but what you send passes through the maker’s servers.

Is it still maintained?

The GitHub repo last changed –, and the latest version (1.0.2) reached the registry 6 days ago.

Which apps can use it?

Apps that support MCP, such as Claude Desktop, Claude Code, Cursor and VS Code. It connects by URL, so apps that accept remote MCP servers work too, such as ChatGPT in developer mode.

What can I use instead?

In the same category: MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

Alternatives

Servers in the same category from other makers, sorted by stars.

Reading a card:★ GitHub starsiThree pillars: reviews · checks · usageiUpdated = latest version published to the registryi

An MCP server retrieving transcripts of YouTube videos

Runs on your computer★ 495MITUpdated 9 days ago
Install

GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.

Runs on your computer★ 244MITUpdated 9 days ago
Install

README from the maker

Open the README

Copied from the maker’s repo as written. PopNx MCP has not reviewed or endorsed it. HTML, images and scripts are removed. Links lead off this site.

Variafy plugin

Variafy connects AI assistants to ad results, CRM payments and account alerts through MCP. It reads Meta Ads, Google Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics 4 and Search Console. Meta ad changes (pauses, budgets, new campaigns and ads) come back as a preview with the effect on spend first and are applied only after you confirm them; the other platforms are read-only. Payments from Pipedrive, a Google Sheet or an uploaded file are matched to the ads that brought them, and connected Meta accounts are checked every 15 minutes for account, delivery and spend problems.

This repository packages the Variafy connector as a plugin for Claude Code, Codex, Cursor and Gemini CLI.

The plugin brings two things:

  • The Variafy connector (https://www.variafy.com/mcp). You sign in with your Variafy account the first time it is used.
  • The `variafy-ads` skill: how to work with Variafy, and seven Meta ads workflows — morning check, wasted spend, why cost per result rose, launching a campaign, refreshing creatives, a client report and a tracking check.

Access

Variafy is a free beta by invitation: $0, 3 connections per platform and 300 counted changes per UTC calendar month per workspace. Join the waiting list at variafy.com/waitlist. While Meta app review is in progress, Meta access also needs a tester invitation that you accept in your Facebook account. Variafy is independent and not affiliated with Meta.

Claude Code

/plugin marketplace add DenysVolynskyi/variafy-plugins

/plugin install variafy@variafy

Then run /mcp, choose variafy and sign in.

Codex

codex plugin marketplace add DenysVolynskyi/variafy-plugins

Then type /plugins, open Variafy and choose Install plugin. Codex asks you to sign in to Variafy.

Cursor

Issue a token in the Variafy console under Assistant connection and add it to ~/.cursor/mcp.json:

{ "mcpServers": { "variafy": { "url": "https://www.variafy.com/mcp", "headers": { "Authorization": "Bearer sk_live_YOUR_TOKEN" } } } }

Gemini CLI

gemini extensions install https://github.com/DenysVolynskyi/variafy-plugins

Then run /mcp auth variafy and sign in. The extension adds the connector and the variafy-ads skill with the same seven workflows.

Other assistants

Claude, ChatGPT, Claude Code, Cursor, Grok and Mistral Vibe connect to the same address. Gemini custom apps are available only to some accounts and regions, and we have not tested that connection ourselves. Steps for each: variafy.com/help.

Check that it works

Ask the assistant: "Call start_here and show my ad accounts." It answers with the connected ad accounts and your plan.

Links

The connector is listed in the official MCP Registry as com.variafy/variafy.

Ask PopNx