Jepto

Jepto MCP

Your Google Ads, Google Analytics 4 (GA4), Search Console, Meta Ads and Google Business Profile data in Claude, ChatGPT, Cursor, Gemini CLI, Antigravity and any other app that supports MCP (Model Context Protocol). Ask about campaigns, KPIs, budgets and clients in plain English, get answers from your live data, and build full Jepto reports without leaving the chat.

https://mcp.jepto.com

Jepto runs this as a hosted, remote MCP server, so there's nothing to install or run. This repository is its documentation. You need a Jepto account with at least one data source connected; start a free 14-day trial if you don't have one.

Who it's for

• Marketing teams who want answers from Google Ads, GA4, Search Console and Meta Ads in one conversation instead of five dashboards.
• Agencies and consultants managing many brands. One connection covers every brand in your Jepto account.
• Multi-location businesses tracking Google Business Profile calls, direction requests and reviews across locations.
• Developers building agents who need a hosted server with OAuth, a documented data model, and a confirmation step on every change.

Connect

Claude

Open the apps directory and search for "Jepto" or go to https://claude.ai/directory/jepto

ChatGPT

Open Plugins in the sidebar and search for "Jepto" or go to https://chatgpt.com/plugins/jepto

Claude Code

Install the Jepto plugin, which adds the server and a skill that helps Claude find your data:

/plugin install jepto --marketplace jepto/mcp

On Claude Code versions before 2.1.275, run /plugin marketplace add jepto/mcp and then /plugin install jepto@jepto.

To add only the server, run:

claude mcp add --transport http --callback-port 8787 jepto https://mcp.jepto.com

Either way, run /mcp and select jepto to sign in. Keep --callback-port 8787: Jepto's sign-in only returns to that port.

Gemini CLI

gemini extensions install https://github.com/jepto/mcp

Then run /mcp auth jepto to sign in. Sign-in opens a browser on your computer, so run it locally rather than over SSH.

Antigravity

agy plugin install https://github.com/jepto/mcp

Then sign in. In the CLI, open /mcp, select jepto and choose Authenticate. In the Antigravity app, open Agent settings, go to Customizations and click Authenticate next to jepto. After you sign in with your Jepto login, paste the code you're shown back into Antigravity.

Cursor

Add to ~/.cursor/mcp.json:

{

"mcpServers": { "jepto": { "url": "https://mcp.jepto.com" } } }

VS Code

Add to .vscode/mcp.json:

{

"servers": { "jepto": { "type": "http", "url": "https://mcp.jepto.com" } } }

Any other MCP client

Look for "Add custom connector" or "remote server", paste the URL and sign in. The client must support OAuth with PKCE; there's no API-key option.

What you can ask

You don't need to name tools. Ask a question and the assistant picks the right ones. Being clear about the client, platform and date range gets better answers.

Check on everything

• "Which KPIs or budgets are critical or at risk across my account?"
• "What plan am I on and how many clients do I have?"
• "Which clients run Google Ads and Facebook Ads?"

Analyze performance

• "Compare Homer's Donuts' conversion rate this quarter vs last, by channel."
• "Show me Homer's Donuts' daily spend vs target for this month."
• "Forecast ROAS for Homer's Donuts for the rest of the quarter."

Prepare for a meeting

• "Tell me about Homer's Donuts. What do they sell, and which channels are running?"
• "What's Homer's Donuts' target audience and brand tone?"
• "Pull up the latest strategy notes for Homer's Donuts."

Build reports

• "Build a monthly report for Homer's Donuts for last month with Executive Overview, Paid Search and Organic Search tabs."
• "Add a campaign table to the Paid Search tab and switch the spend chart to columns."
• "Apply our brand theme and write an executive summary for this report."

Make changes (always previewed first)

• "Create a CPA KPI for Homer's Donuts: under $50, monthly."
• "Create a budget for Homer's Donuts: $1,500 over 65 days, all Google Ads campaigns."
• "Pause the brand campaign in Homer's Donuts' Google Ads account."

Example questions by platform

Google Search Console

• "Show me queries where my average position is between 5 and 15 and impressions are over 1,000 in the last 90 days."
• "Which pages lost the most clicks this month compared with last month?"
• "Break down clicks and CTR by device and country for the last 28 days."

Google Analytics 4 (GA4)

• "Which landing pages drove the most conversions last month?"
• "Compare sessions and conversion rate by default channel group, this quarter vs last."
• "What's my purchase revenue by session source for the last 30 days?"

Google Ads

• "Which campaigns had the highest cost per conversion last week?"
• "Show search terms with spend over $100 and no conversions in the last 30 days."
• "What's ROAS by campaign type this month?"

Meta Ads (Facebook and Instagram)

• "Compare amount spent, CPM and link clicks for Facebook vs Instagram over the last 14 days."
• "Which ads have the highest frequency this month?"
• "Break down reach by age and gender for my prospecting campaigns."

Google Business Profile

• "Which locations got the most calls and direction requests last month?"
• "Show me unreplied reviews across all locations."
• "Which search keywords found my profiles this month?"

Across platforms

• "What were total spend, clicks and conversions across Google Ads, Meta Ads and Microsoft Ads last month?"
• "Am I on track to hit this month's ad budget?"

Tools

Read tools return data and never change anything. KPI, budget and platform action tools return a preview first, and nothing is saved in Jepto or changed in an ad platform until you confirm it in the chat. Pending confirmations expire after about 10 minutes. Report and custom field tools save their changes straight away, so you can watch the report take shape in Jepto.

The server has 44 tools.

Report tools

Page, card and report updates check the latest saved version, so the assistant never overwrites someone else's change. Charts can be number, line, area, bar, column, donut or scatter; map cards aren't available over MCP yet. See Build Reports with Jepto MCP.

Platform actions

Today the catalog has two Google Ads actions. Both are medium risk and reversible:

• googleAdsPauseCampaign: pauses campaigns. Ad delivery stops immediately.
• googleAdsEnableCampaign: re-enables paused campaigns. Ad delivery resumes immediately.

More actions will be added. actions_list always shows what's available.

How the assistant finds your data

The usual order is client_list → datasource_list → analytics_schema → analytics_query. To build a report, the assistant then calls report_create, adds cards with report_card_create, places them with report_page_update, can finish with report_analysis_run and can show the result in the chat with view_report. Fields use the same names as Jepto Reports and Data Chat, for example googleAds.spend or googleAds.campaignName. Dates accept tokens like last30days, yesterday and 30DaysAgo, as well as ISO dates. See Data Model and Data Query.

Data sources

The MCP sees the sources connected in your Jepto account:

• Advertising: Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, X (Twitter) Ads
• Analytics and search: Google Analytics 4, Google Search Console
• Local: Google Business Profile
• Ecommerce: Shopify (beta)
• Finance: Xero
• AI search: Jepto AI Visibility
• Your own data: BigQuery tables you connect to Jepto

Each source has its own page with example questions and every metric and dimension in the Jepto data model:

| Data source | Metrics | Dim