Scrawly MCP Server

Scrawly: the free, open-source SEO crawler and site audit tool

Free technical SEO, GEO and AI-search audits for any website.

A free alternative to Screaming Frog and Sitebulb. No account, no page cap, no subscription.

Scrawly is a free, open-source desktop SEO crawler and technical site audit tool for macOS, Windows and Linux. It crawls a website, runs 250 technical SEO, GEO (Generative Engine Optimization) and agentic-web checks on every page, maps the site's architecture, and explains in plain language what to fix. For WordPress sites it can also apply safe, reversible fixes. Scrawly is created by [Ilias Sami](https://iliassami.com/) and released for the SEO community under the MIT License.

In one sentence: Scrawly is a free desktop app that audits any website for the

technical issues that affect Google rankings and AI-search visibility (ChatGPT,

Perplexity, Google AI Overviews), with no account and no page limit.

Official Portals & Network:

• 🌐 Official Website: iliassami.com/scrawly
• ☁️ Google Sites Hub: sites.google.com/view/scrawly-seo-crawler/home
• ⚡ Cloudflare Edge Node: iliassami-seo-cloudstack.pages.dev/scrawly-desktop-seo-crawler
• 📦 GitHub Pages: iliassami.github.io/scrawly-seo-crawler

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Contents

• Install in one line
• What Scrawly checks
• Free alternative to Screaming Frog and Sitebulb
• GEO and AEO: auditing for AI search
• Fix WordPress issues safely
• Privacy
• FAQ
• Documentation · Contributing · License

Install in one line

Scrawly installs itself, adds an app icon (Applications on macOS, the Start Menu on Windows, your app menu on Linux), and keeps itself up to date.

macOS or Linux (Terminal):

curl -fsSL https://raw.githubusercontent.com/IliasSami/scrawly-seo-crawler/main/install.sh | bash

Windows (PowerShell):

irm https://raw.githubusercontent.com/IliasSami/scrawly-seo-crawler/main/install.ps1 | iex

Then open Scrawly like any other app. There is nothing to sign up for.

Prefer to install by hand?

You need Python 3.11 or newer and git. (Node.js is not needed: releases ship the interface prebuilt.)

git clone https://github.com/IliasSami/scrawly-seo-crawler.git Scrawly

cd Scrawly python3 scripts/install.py # Windows: py scripts\install.py

The installer creates a private Python environment, downloads the crawler browser (about 150 MB, once), and adds Scrawly to your apps. Full guide, Linux notes and troubleshooting: [docs/DESKTOP.md](docs/DESKTOP.md).

What Scrawly checks

Scrawly runs 250 checks grouped into 23 areas. Every finding comes with why it matters, how to fix it, and the exact pages affected.

The full catalogue, with severity and fix tier for every check, is in docs/CHECK_MANIFEST.yaml.

Also included: JavaScript rendering, custom extraction, saved crawl profiles, a 3D site graph and depth tree, crawl-to-crawl comparison, scheduled audits with regression alerts, Google Search Console and GA4 data, branded HTML and PDF reports, an AI writer for titles and meta descriptions (bring your own AI key), and an MCP server so AI assistants can work with your audits (docs/MCP.md).

A free alternative to Screaming Frog and Sitebulb

Screaming Frog SEO Spider and Sitebulb are excellent tools. Scrawly is a free, open-source option for people who want a deep technical audit without a licence, plus checks for AI search.

Scrawly is independent and not affiliated with Screaming Frog Ltd or Sitebulb.

GEO and AEO: auditing for AI search

Search now includes AI answer engines that read your pages and decide whether to cite you. Scrawly audits for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO):

• AI crawler access: a matrix of which AI bots (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot and others) your robots.txt and firewall allow or block.
• `llms.txt`: whether you publish a curated index for AI systems, and its quality.
• Meta as AI context: a description is often the first thing an AI reads about a page, so Scrawly flags descriptions too thin to understand and can draft an entity-rich one from the page's own content.
• Entities and structured data: the schema and named entities that help search engines and AI understand what a page is about.

Four-Step Agency Audit Workflow

1. Target URL Input: Configure depth, concurrency, user-agents, and custom robots rules.
2. Automated Heuristic Scan: Dual-pass HTTP inspection and headless Chromium JavaScript rendering.
3. Interactive Visual Dashboard: Prioritized issue triaging by impact score and crawl depth.
4. Client-Ready Deliverables: Instant export to white-label PDF, Excel/CSV, and portable SQLite databases.

Fix WordPress issues safely

Connect a WordPress site with the lightweight Scrawly Connector plugin and Scrawly can fix titles, meta descriptions, canonicals and redirects for you:

• a rollback snapshot is saved before every change, and every fix can be undone;
• changes to the live site always ask for your confirmation first;
• higher-risk issues are never auto-applied; they're flagged for a person to review.

See docs/WORDPRESS_CONNECTOR.md. Every other site (Shopify, Wix, Webflow, Next.js, custom) gets the full read-only audit.

Privacy: your audits stay on your computer

Scrawly has no accounts and no analytics. Your crawls, findings and reports are stored on your computer only. Scrawly connects to:

• the websites you choose to audit;
• GitHub, to check for updates (turn off with SCRAWLY_AUTO_UPDATE=0);
• services you configure, such as PageSpeed Insights, Google Search Console or your AI provider;
• the feedback service, only when you click Send on a feedback note.

The app's local engine only accepts requests from the Scrawly window itself, so other websites can't use it. Report security issues as described in SECURITY.md.

Frequently asked questions

What is Scrawly? Scrawly is a free, open-source SEO crawler and technical site audit tool that runs as a desktop app on macOS, Windows and Linux. It checks every page of a website for 250 technical SEO, GEO and agentic-web issues and explains how to fix them.

Is there a free alternative to Screaming Frog? Yes. Scrawly is a free, open-source alternative to Screaming Frog SEO Spider and Sitebulb. It has no page cap and no licence, and it adds AI-search (GEO) checks and safe WordPress fixes.

Is Scrawly really free? Yes. Scrawly is free and open-source under the MIT License, with no account, subscription or usage limit. Audits run on your own computer, so there is no per-crawl cost.

Do I need to create an account? No. Install it and start auditing. There is no sign-up, login or approval.

Does Scrawly work on websites that aren't WordPress? Yes. The audit works on any website. Only the one-click fixes are WordPress-specific.

Can Scrawly check AI search and GEO readiness? Yes. It checks AI crawler access, llms.txt, whether titles and descriptions give AI enough context, structured data, and how well AI agents can use the site.

How many pages can Scrawly crawl? There is no fixed cap. You choose the limit per audit; how far you can go depends on your computer and the website.

Who made Scrawly? Scrawly was created by Ilias Sami, an SEO consultant, as a free contribution to the SEO community. Contact: me@iliassami.com.

Documentation

• docs/DESKTOP.md: install, update, Linux notes and troubleshooting
• docs/WORDPRESS_CONNECTOR.md: the WordPress fix plugin
• docs/MCP.md: use your audits from AI assistants (MCP)
• [docs/CHECK_MANIFEST.yaml](docs/