Microsoft Ads MCP by InsightfulPipe

Name: Microsoft Ads MCP by InsightfulPipe
Author: Insightful-Pipe

作者：Insightful-Pipe版本 1.0.0i★ –i在云端运行

注册名称com.insightfulpipe/microsoft-ads

安装

概览

作者提供的说明（英文原文）

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

PopNx MCP 的三大支柱

这三项永远不会合并成一个分数：意见、测量和人气是不同的东西。

用户评价i暂无评价评价功能将在后续阶段与账户功能一起开放
我们的基础检查i1 项中通过 1 项依据公开信息检查；尚未扫描代码
使用情况i尚未统计★ –

它能帮你做什么

我们还没有为它写通俗的介绍。下面是我们从注册中心读取到的事实。

连接方式: 在云端运行
传输方式: Streamable HTTP
分类: 营销与社交媒体

安装

选择你使用的 AI 应用，然后复制设置。

安装之前

基础检查：1 项中通过 1 项
在作者的服务器上运行：你向它提出的内容会经过他们的服务器。
注册中心没有列出需要填写的密钥。

你需要

在云端运行无需安装任何东西，通过互联网连接

你用的是哪个应用？

ClaudeClaude CodeCursorVS CodeChatGPT

在上方选择你的应用。我们会记住它，下次按钮会显示“安装到 …”。

适用于网页版、桌面版和手机版 Claude：

打开 Settings → Connectors
点击 Add custom connector
粘贴下面的地址，然后点击 Add
如果要求登录，请登录作者的服务

https://microsoft-ads.insightfulmcp.com/

在终端中运行这条命令

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

在 Cursor 中打开

或者自己复制设置

粘贴到项目中的 .cursor/mcp.json，或 ~/.cursor/mcp.json

{
  "mcpServers": {
    "microsoft-ads": {
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

浏览器会先询问是否打开应用，然后应用会显示设置并请你确认。密钥的值会留空，由你自己填写。

在 VS Code 中打开

或者自己复制设置

粘贴到项目中的 .vscode/mcp.json

{
  "servers": {
    "microsoft-ads": {
      "type": "http",
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

浏览器会先询问是否打开应用，然后应用会显示设置并请你确认。密钥的值会留空，由你自己填写。

ChatGPT 只能连接互联网上的服务器：

打开网页版 ChatGPT → Settings → Connectors (Apps)
点击 Create 或 Add（部分套餐需要先在 Advanced 中开启 Developer mode）
粘贴下面的地址，起个名字，然后保存
如果要求登录，请登录作者的服务

https://microsoft-ads.insightfulmcp.com/

菜单名称可能因套餐和版本不同而略有差异。

你的选择通过 Cookie 保存在这台设备上，无需账户。

这些设置是根据作者在注册中心的条目生成的。如果 README 的写法不同，请以 README 为准。

它能做什么

我们还没有读取这个服务器的工具列表；我们会轮流检查各个端点。

基础检查i

我们检查的是任何人都能看到的信息；我们没有阅读代码。不适用的检查项不计入总数。 · 检查于 2026年11月7日

✓ 通过
作者与仓库一致
注册名称已通过域名 insightfulpipe.com 验证（注册中心会核实域名所有权）
… 尚未检查
仍在维护
我们还没有从 GitHub 读取这个仓库
… 尚未检查
有许可证
我们还没有从 GitHub 读取这个仓库
… 尚未检查
端点有响应
尚未检查；我们会轮流检查各个端点
… 尚未检查
使用 OAuth 登录
尚未检查；我们会轮流检查各个端点
… 尚未检查
工具描述中没有隐藏指令
尚未检查；我们会在检查端点时读取工具列表

与“营销与社交媒体”中的其他服务器比较i

星标数多于此分类中其他 2972 个服务器的 0%
发布到注册中心的时间比此分类中其他 2972 个服务器的 66% 更新
基础检查结果等于或优于此分类中其他 2972 个服务器的 100%

与注册中心里这个分类中所有活跃的服务器比较。只有当发布者拥有该仓库时，星标数才计入。

常见问题

Microsoft Ads MCP by InsightfulPipe 安全吗？

它在 1 项适用的基础检查中通过了 1 项。我们没有阅读代码。在添加密钥或令牌之前，请先看看这个服务器要求哪些权限，并使用只具备所需权限的密钥。

它需要哪些密钥或代码？

注册中心没有列出必需的密钥，不过有些服务器会在首次使用时要求你登录。

它在我的电脑上运行还是在云端？

它在作者的云端运行。通过互联网连接，无需安装，但你发送的内容会经过作者的服务器。

它还在维护吗？

GitHub 仓库最后更新于–，最新版本（1.0.0）于17天前进入注册中心。

哪些应用可以使用它？

支持 MCP 的应用，例如 Claude Desktop、Claude Code、Cursor 和 VS Code。它通过 URL 连接，所以接受远程 MCP 服务器的应用也可以使用，例如开启开发者模式的 ChatGPT。

有什么可以替代它？

同一分类中有：MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer

替代选择

同一分类中其他作者的服务器，按星标数排序。

如何看卡片：★ GitHub 星标i三大支柱：评价 · 检查 · 使用情况i更新 = 最新版本发布到注册中心的时间i

MCP YouTube Transcript

作者：jkawamoto

An MCP server retrieving transcripts of YouTube videos

在你的电脑上运行★ 495MIT10天前更新

安装

Google Analytics MCP

作者：surendranb

GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.

在你的电脑上运行★ 244MIT9天前更新

安装

BibiGPT YouTube Video Summarizer

作者：JimmyLv

AI video summarizer: summarize and transcribe YouTube, Bilibili, TikTok and podcast videos.

在云端运行★ 137MIT10天前更新

安装

作者的 README

打开 README

按原文从作者的仓库复制。PopNx MCP 没有审查或背书其内容。HTML、图片和脚本已被移除。链接会离开本站。

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

Query Bing Ads performance using natural language
Analyze keyword and audience performance
Generate detailed performance reports
Track ROAS across Microsoft Search Network
Get AI recommendations for campaign optimization

Installation

Claude

Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

"mcpServers": { "microsoft-ads": { "url": "https://microsoft-ads.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Action	Description
`get_ad_extension_associations`	Get ad extension associations for specific entities
`get_ad_extensions`	Get ad extensions for an account by type
`get_ad_group_criterions`	Get targeting criteria for an ad group
`get_ad_groups`	Get ad groups for a campaign
`get_ads`	Get ads for an ad group
`get_asset_groups`	Get asset groups for a Performance Max campaign
`get_audiences`	Get audience lists for an account
`get_bid_strategies`	Get portfolio bid strategies for an account
`get_budgets`	Get shared budgets for an account
`get_campaign_criterions`	Get targeting criteria for a campaign
`get_campaigns`	Get campaigns for an account
`get_conversion_goals`	Get conversion goals for an account
`get_experiments`	Get campaign experiments for an account
`get_keywords`	Get keywords for an ad group
`get_label_associations`	Get label associations for specific entities
`get_labels`	Get labels for an account
`get_negative_keywords_by_entity_ids`	Get negative keywords associated with campaigns or ad groups
`get_shared_entities`	Get shared negative keyword lists for an account
`get_shared_entity_associations`	Get associations between shared entities and campaigns
`get_shared_list_items`	Get items (negative keywords) in a shared list
`get_uet_tags`	Get Universal Event Tracking tags for an account
`get_videos`	Get videos from the account's video library with their processing status, by id or all active ones
`poll_report_status`	Poll for report generation status and fetch data when ready
`search_accounts`	Search for advertising accounts the user has access to
`submit_account_performance_report`	Submit an account performance report request
`submit_ad_group_performance_report`	Submit an ad group performance report request
`submit_ad_performance_report`	Submit an ad performance report request
`submit_age_gender_audience_report`	Submit an age and gender audience report request
`submit_audience_performance_report`	Submit an audience performance report request
`submit_campaign_performance_report`	Submit a campaign performance report request
`submit_geographic_performance_report`	Submit a geographic performance report request
`submit_goals_and_funnels_report`	Submit a goals and funnels report request
`submit_keyword_performance_report`	Submit a keyword performance report request
`submit_search_query_performance_report`	Submit a search query performance report request
`submit_user_location_performance_report`	Submit a user location performance report request

Actions That Make Changes (57)

Show all 57 write and destructive actions

Action	Description
`add_ad_extensions`	Create ad extensions in an account
`add_ad_group_criterions`	Add targeting criteria to ad groups (location, device, demographics, audience, etc.)
`add_ad_groups`	Create new ad groups in a campaign
`add_ads`	Create new ads in an ad group
`add_asset_groups`	Create asset groups for Performance Max campaigns
`add_audience_groups`	Create audience groups for targeting
`add_audiences`	Create audience lists (remarketing, customer match, etc.)
`add_bid_strategies`	Create portfolio bid strategies
`add_budgets`	Create new shared budgets in an account
`add_campaign_conversion_goals`	Associate conversion goals with campaigns
`add_campaign_criterions`	Add targeting criteria to campaigns (location, device, demographics, etc.)
`add_campaigns`	Create new campaigns in an account
`add_conversion_goals`	Create conversion goals for tracking
`add_conversion_value_rules`	Create conversion value rules for adjusting conversion values
`add_data_exclusions`	Create data exclusions to exclude time periods from bid strategy learning
`add_experiments`	Create campaign experiments for A/B testing
`add_keywords`	Create new keywords in an ad group
`add_labels`	Create new labels in an account
`add_list_items_to_shared_list`	Add negative keywords to an existing shared list
`add_negative_keywords_to_entities`	Add negative keywords to campaigns or ad groups
`add_seasonality_adjustments`	Create seasonality adjustments to inform bid strategies of expected conversion rate changes
`add_shared_entity`	Create a shared negative keyword list
`add_uet_tags`	Create Universal Event Tracking tags for conversion tracking
`add_videos`	Upload videos to the account's video library from direct-download URLs; returns their VideoIds
`apply_customer_list_items`	Add or remove items from a customer list audience
`apply_hotel_group_actions`	Apply add/update/delete actions to hotel group nodes
`apply_offline_conversion_adjustments`	Adjust previously submitted offline conversions
`apply_offline_conversions`	Submit offline conversion data
`apply_product_partition_actions`	Apply add/update/delete actions to product partition nodes in a Shopping campaign
`delete_keywords`	Delete keywords from an ad group
`delete_list_items_from_shared_list`	Remove individual negative keywords, by list item id, from a shared list without touching the list or its associations
`delete_negative_keywords_from_entities`	Remove specific negative keywords, by id, from campaigns or ad groups
`set_account_properties`	Set account-level properties (auto-tagging, tracking templates, etc.)
`set_ad_extension_associations`	Associate ad extensions with campaigns or ad groups
`set_label_associations`	Associate labels with campaigns, ad groups, ads, or keywords
`set_negative_sites_to_ad_groups`	Set negative site URLs for ad groups (replaces existing)
`set_negative_sites_to_campaigns`	Set negative site URLs for campaigns (replaces existing)
`set_shared_entity_associations`	Associate shared negative keyword lists with campaigns
`update_ad_extensions`	Update existing ad extensions
`update_ad_group_criterions`	Update targeting criteria on ad groups
`update_ad_groups`	Update existing ad groups
`update_ads`	Update existing ads
`update_asset_groups`	Update existing asset groups
`update_audience_groups`	Update existing audience groups
`update_audiences`	Update existing audience lists
`update_bid_strategies`	Update existing portfolio bid strategies
`update_budgets`	Update existing shared budgets
`update_campaign_criterions`	Update targeting criteria on campaigns
`update_campaigns`	Update existing campaigns
`update_conversion_goals`	Update existing conversion goals
`update_conversion_value_rules`	Update existing conversion value rules
`update_data_exclusions`	Update existing data exclusions
`update_experiments`	Update existing experiments
`update_keywords`	Update existing keywords
`update_labels`	Update existing labels
`update_seasonality_adjustments`	Update existing seasonality adjustments
`update_uet_tags`	Update existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Microsoft Ads campaigns performing this month?"

Keyword Analysis

"What are my top converting keywords on Bing?"

Generate Reports

"Generate a keyword performance report for the last 30 days"

Audience Performance

"Show me performance by age and gender demographics"

Geographic Analysis

"Which locations have the best ROAS?"

Supported Metrics

Metric	Description
Impressions	Total ad impressions
Clicks	Total ad clicks
CTR	Click-through rate
CPC	Cost per click
Conversions	Tracked conversions
ROAS	Return on ad spend
Quality Score	Keyword quality rating
Impression Share	Share of available impressions