MCP Gads
概览
作者提供的说明(英文原文)
Google Ads MCP server — query campaigns, keywords, assets & more via natural language
PopNx MCP 的三大支柱
这三项永远不会合并成一个分数:意见、测量和人气是不同的东西。
- 用户评价i暂无评价评价功能将在后续阶段与账户功能一起开放
- 我们的基础检查i1 项中通过 1 项依据公开信息检查;尚未扫描代码
- 使用情况i非常新↓ 133/周 · ★ –
它能帮你做什么
我们还没有为它写通俗的介绍。下面是我们从注册中心读取到的事实。
- 连接方式: 在你的电脑上运行
- 传输方式: stdio
- 分类: 营销与社交媒体
安装
选择你使用的 AI 应用,然后复制设置。
安装之前
- 基础检查:1 项中通过 1 项
- 在你的电脑上运行,拥有你的用户账户的权限(文件、网络、应用)。
- 注册中心没有列出需要填写的密钥。
你需要
- npm已安装 Node.js(用于 npx 命令)
你用的是哪个应用?
在上方选择你的应用。我们会记住它,下次按钮会显示“安装到 …”。
打开 Claude Desktop → Settings → Developer → Edit Config,把下面的内容粘贴到 claude_desktop_config.json
{
"mcpServers": {
"gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
]
}
}
}在终端中运行这条命令
claude mcp add gads -- npx -y mcp-gads或者自己复制设置
粘贴到项目中的 .cursor/mcp.json,或 ~/.cursor/mcp.json
{
"mcpServers": {
"gads": {
"command": "npx",
"args": [
"-y",
"mcp-gads"
]
}
}
}浏览器会先询问是否打开应用,然后应用会显示设置并请你确认。密钥的值会留空,由你自己填写。
或者自己复制设置
粘贴到项目中的 .vscode/mcp.json
{
"servers": {
"gads": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"mcp-gads"
]
}
}
}浏览器会先询问是否打开应用,然后应用会显示设置并请你确认。密钥的值会留空,由你自己填写。
这个服务器在你的电脑上运行,而 ChatGPT 只能连接互联网上的服务器。请选择其他应用。
你的选择通过 Cookie 保存在这台设备上,无需账户。
这些设置是根据作者在注册中心的条目生成的。如果 README 的写法不同,请以 README 为准。
它能做什么
它在你的电脑上运行;安装后,工具列表会显示在你的 AI 应用中。
基础检查i
我们检查的是任何人都能看到的信息;我们没有阅读代码。不适用的检查项不计入总数。 · 检查于 2026年11月9日
- ✓ 通过
作者与仓库一致
注册名称已通过 GitHub 账户 pijusz 验证,该账户拥有此仓库
- … 尚未检查
仍在维护
我们还没有从 GitHub 读取这个仓库
- … 尚未检查
有许可证
我们还没有从 GitHub 读取这个仓库
- – 不适用
端点有响应
它在你的电脑上运行,没有互联网端点
- – 不适用
使用 OAuth 登录
在你的电脑上运行,改用本地设置
- … 尚未检查
工具描述中没有隐藏指令
它在你的电脑上运行;我们只能读取互联网端点的工具列表
与“营销与社交媒体”中的其他服务器比较i
- 星标数多于此分类中其他 3631 个服务器的 0%
- 发布到注册中心的时间比此分类中其他 3631 个服务器的 4% 更新
- 基础检查结果等于或优于此分类中其他 3631 个服务器的 100%
与注册中心里这个分类中所有活跃的服务器比较。只有当发布者拥有该仓库时,星标数才计入。
常见问题
MCP Gads 安全吗?
它在 1 项适用的基础检查中通过了 1 项。我们没有阅读代码。在添加密钥或令牌之前,请先看看这个服务器要求哪些权限,并使用只具备所需权限的密钥。
它需要哪些密钥或代码?
注册中心没有列出必需的密钥,不过有些服务器会在首次使用时要求你登录。
它在我的电脑上运行还是在云端?
它在你的电脑上运行。你的 AI 应用会在需要时启动它,数据不会经过作者的服务器(除非它自己调用在线服务)。
它还在维护吗?
GitHub 仓库最后更新于–,最新版本(0.5.4)于8个月前进入注册中心。
哪些应用可以使用它?
支持 MCP 的应用,例如 Claude Desktop、Claude Code、Cursor 和 VS Code。你的电脑上还需要有 Node.js。
有什么可以替代它?
同一分类中有:MCP YouTube Transcript, Google Analytics MCP, BibiGPT YouTube Video Summarizer
替代选择
同一分类中其他作者的服务器,按星标数排序。
如何看卡片:↓ 每周下载量i★ GitHub 星标i三大支柱:评价 · 检查 · 使用情况i更新 = 最新版本发布到注册中心的时间i
Google Analytics MCP
GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.
BibiGPT YouTube Video Summarizer
AI video summarizer: summarize and transcribe YouTube, Bilibili, TikTok and podcast videos.
作者的 README
打开 README
按原文从作者的仓库复制。PopNx MCP 没有审查或背书其内容。HTML、图片和脚本已被移除。链接会离开本站。
Google Ads MCP server — query campaigns, keywords, assets & more via natural language.
Built with Bun + TypeScript. Works with Claude, Cursor, and any MCP client.
Quick Start
1. Get Credentials
You need a Google Ads API developer token and OAuth client credentials.
- Download your OAuth client JSON from Google Cloud Console
- Set environment variables:
export GOOGLE_ADS_DEVELOPER_TOKEN=your-token
export GOOGLE_ADS_CREDENTIALS_PATH=./credentials.json
- Run the setup helper to authorize:
npx mcp-gads setup
This opens your browser, completes OAuth, and saves a refresh token.
2. Add to Claude Code
claude mcp add google-ads --scope user --transport stdio \
-e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \ -- npx -y mcp-gads@latest
That's it. Restart Claude Code and the tools are available. Every session runs the latest version automatically.
Also works with
bunx mcp-gads@latestif you have Bun.
Requires Node 22+ when running via
npx.
If your environment blocks npm registry access at runtime, install once and run the published binary name directly:
npm i -g mcp-gads@latest
claude mcp add google-ads --scope user --transport stdio \ -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \ -- mcp-gads
Alternative: standalone binary
Download a pre-built binary from Releases:
| Platform | File |
|---|---|
| macOS (Apple Silicon) | mcp-gads-darwin-arm64 |
| macOS (Intel) | mcp-gads-darwin-x64 |
| Linux | mcp-gads-linux-x64 |
| Windows | mcp-gads-windows-x64.exe |
macOS / Linux:
curl -Lo mcp-gads https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-darwin-arm64
chmod +x mcp-gads sudo mv mcp-gads /usr/local/bin/ claude mcp add google-ads --scope user --transport stdio \ -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \ -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \ -- /usr/local/bin/mcp-gads
Windows (PowerShell):
Invoke-WebRequest -Uri "https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-windows-x64.exe" -OutFile "$env:LOCALAPPDATA\mcp-gads.exe"
claude mcp add google-ads --scope user --transport stdio -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token -e GOOGLE_ADS_CREDENTIALS_PATH=C:\path\to\credentials.json -- "%LOCALAPPDATA%\mcp-gads.exe"
ChatGPT Codex
Codex uses TOML, not JSON. Install once, then add to ~/.codex/config.toml:
npm i -g mcp-gads
[mcp_servers.gads]
command = "mcp-gads"
[mcp_servers.gads.env] GOOGLE_ADS_DEVELOPER_TOKEN = "your-token" GOOGLE_ADS_CREDENTIALS_PATH = "/absolute/path/to/credentials.json"
Three gotchas that cause silent failures on Codex:
- Don't use `npx -y` without raising the timeout. Codex's default
startup_timeout_secis 10s, which is too short for npx's first-run download. A global install (above) or the prebuilt binary sidesteps this entirely. If you must use npx, addstartup_timeout_sec = 30. - Env vars must go under `[mcp_servers.gads.env]`. Codex does not inherit the parent shell environment into stdio servers — exporting vars in your shell won't reach the server.
- Use absolute paths for
GOOGLE_ADS_CREDENTIALS_PATH. Codex spawns the server with its own cwd, so relative paths silently miss.
On Windows some Codex versions use startup_timeout_ms = 20000 instead of _sec.
Claude Desktop
Add to your claude_desktop_config.json:
Using npx (auto-updates)
{
"mcpServers": { "google-ads": { "command": "npx", "args": ["-y", "mcp-gads@latest"], "env": { "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token", "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json" } } } }
Using binary (macOS / Linux)
{
"mcpServers": { "google-ads": { "command": "/usr/local/bin/mcp-gads", "env": { "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token", "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json" } } } }
Using binary (Windows)
{
"mcpServers": { "google-ads": { "command": "C:\\Users\\YOU\\AppData\\Local\\mcp-gads.exe", "env": { "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token", "GOOGLE_ADS_CREDENTIALS_PATH": "C:\\path\\to\\credentials.json" } } } }
Tools (39)
Account Management
| Tool | Description |
|---|---|
list_accounts | List all accessible Google Ads accounts |
get_account_currency | Get the currency code for an account |
get_account_hierarchy | Get MCC account tree (manager -> client) |
Queries
| Tool | Description |
|---|---|
execute_gaql_query | Run any GAQL query (table output) |
run_gaql | Run GAQL with format options (table/json/csv) |
get_gaql_help | GAQL reference guide with syntax, resources, and examples |
list_resources | List valid GAQL FROM clause resources |
Campaigns
| Tool | Description |
|---|---|
get_campaign_performance | Campaign metrics (impressions, clicks, cost, conversions) |
get_budget_utilization | Budget amounts vs actual spend |
Ads
| Tool | Description |
|---|---|
get_ad_performance | Ad-level performance metrics |
get_ad_creatives | RSA headlines, descriptions, final URLs |
Assets
| Tool | Description |
|---|---|
get_image_assets | List image assets with URLs and dimensions |
download_image_asset | Download a specific image asset to disk |
get_asset_usage | Find where assets are used (campaigns, ad groups) |
analyze_image_assets | Image asset performance with metrics |
Keywords
| Tool | Description |
|---|---|
generate_keyword_ideas | Keyword Planner suggestions from seed keywords |
get_keyword_volumes | Historical search volume for specific keywords |
get_quality_scores | Quality scores with component breakdown |
get_search_terms | Actual search queries triggering your ads |
get_paid_organic_search_terms | Paid vs organic clicks per query (needs Search Console link) |
get_search_term_insights | Search demand categories — the only view into Performance Max & Demand Gen queries |
Geographic & Device
| Tool | Description |
|---|---|
get_geographic_performance | Performance by location |
get_device_performance | Performance by device type |
Insights
| Tool | Description |
|---|---|
get_recommendations | Google's AI optimization suggestions |
get_change_history | Recent account changes |
Extended Reporting
| Tool | Description |
|---|---|
get_ad_group_performance | Ad group metrics with optional campaign filter |
get_conversion_actions | Conversion actions with settings and performance |
get_account_summary | Quick dashboard: totals + top 5 campaigns |
get_impression_share | Competitive position: impression share and lost IS |
get_ad_schedule_performance | Performance by hour or day of week |
get_audience_performance | Demographics: age range and gender breakdowns |
get_landing_page_performance | Landing page URLs with metrics |
get_placement_performance | Display/PMax placement details |
get_asset_group_performance | PMax asset group metrics and ad strength |
get_video_performance | YouTube/video view rates and quartile completion |
get_labels | Labels and their campaign/ad group assignments |
Write Tools (disabled by default)
Enable with GOOGLE_ADS_ENABLE_MUTATIONS=true:
| Tool | Description |
|---|---|
update_campaign_status | Pause/enable a campaign |
update_ad_group_status | Pause/enable an ad group |
update_ad_status | Pause/enable an ad |
update_campaign_budget | Change daily budget amount |
add_negative_keywords | Add negative keywords to a campaign |
Configuration
| Variable | Required | Default | Description |
|---|---|---|---|
GOOGLE_ADS_DEVELOPER_TOKEN | Yes | — | API developer token |
GOOGLE_ADS_CREDENTIALS_PATH | Yes | — | Path to OAuth client JSON |
GOOGLE_ADS_AUTH_TYPE | No | oauth | oauth or service_account |
GOOGLE_ADS_CUSTOMER_ID | No | — | Default customer ID (skips passing it per tool) |
GOOGLE_ADS_LOGIN_CUSTOMER_ID | No | — | MCC manager account ID |
GOOGLE_ADS_IMPERSONATION_EMAIL | No | — | Service account impersonation email |
GOOGLE_ADS_ENABLE_MUTATIONS | No | false | Enable write tools |
GOOGLE_ADS_ENV_FILE | No | .env | Path to .env file (loaded if present, never overrides existing env) |
GOOGLE_ADS_API_VERSION | No | v26 | Google Ads API version |
Updates
Using `npx @latest` (recommended): You always get the latest version — no manual updates needed.
Using a binary: The server checks for new releases on startup and logs to stderr if outdated:
[mcp-gads] v0.2.0 available (current: v0.1.0). Download: https://github.com/pijusz/mcp-gads/releases/latest
Check your installed version:
mcp-gads --version
To update, download the new binary and replace the old one.
Development
Requires Bun.
git clone https://github.com/pijusz/mcp-gads.git
cd mcp-gads bun install bun test # tests bun run build # standalone binary bun run inspect # MCP Inspector bun run check # biome format + lint
License
MIT