Unshift

Unshift MCP connector

Turn Claude or ChatGPT into a website builder. Describe a site in plain English, and Unshift builds a real React site and publishes it to a live URL you own.

Unshift is a hosted, remote Model Context Protocol connector. You bring your own Claude or ChatGPT, describe the site you want, and Unshift builds a real React site (with a visual editor and a built-in CMS) and publishes it to a live URL. The AI runs on your own account, so there is no token bill from us, and Claude's free tier is enough to try it. Everyday edits happen in a visual editor.

Connect

Claude (web or desktop)

1. Open Settings, then Connectors, then "Add custom connector".
2. Name it Unshift and paste the URL https://studio.unshift.ai/api/mcp.
3. Connect, then complete the OAuth sign-in. No API key is required.

Other MCP clients (Claude Desktop config, Cursor, etc.)

{

"mcpServers": { "unshift": { "url": "https://studio.unshift.ai/api/mcp" } } }

Authentication is OAuth 2.1; your client runs the sign-in the first time you connect.

What you can do

• Build a site from a single prompt, or import and rebuild an existing site from a URL.
• Edit pages, blocks, themes, layouts, and SEO conversationally, then publish.
• Wire live data: REST APIs, headless CMSes, WordPress, and Shopify or a native storefront.
• Publish to a free app_id.unshift.dev address, or a custom domain on Pro.

Tools

Every tool is scoped by OAuth to your own account. Reads are marked R. Tools that delete or roll back existing content are marked D; your client may ask you to confirm those.

Plan and import (read-only)

• plan_import R - crawl a URL into a build plan (theme, sections, pages). Start here.
• scrape_site R - crawl a URL into pages, images, fonts, and color tokens.
• extract_theme R - derive a theme from a crawl result or a URL.
• segment_page R - split a page into candidate sections.
• suggest_blocks R - rank catalog blocks for a given section.
• get_block R - read a block's component source and default props.
• inspect_data_source R - inspect any REST or headless-CMS endpoint's shape.
• wordpress_discover R - discover a WordPress site's post types and fields.
• shopify_discover R - discover a Shopify store's products and collections.
• block_guide R - the block authoring and prop-value contract.

Build

• create_app - create a new app (the first step of a build).
• generate_theme - set the full theme (colors, fonts, radius).
• set_theme - tweak an existing theme.
• set_layout - place the shared header and footer.
• import_assets - download image URLs into storage.
• import_icon - import a logo image as an icon.
• add_page - add a page from blocks.
• finalize_app - validate, save, and publish; the required final step.

Edit and review

• get_app R - read an app's theme summary and pages.
• get_page R - read one page's blocks, props, and SEO.
• list_pages R - list an app's pages.
• edit_block - edit a block instance's props or code.
• add_block - insert a block into a page.
• remove_block D - delete a block from a page.
• move_block - reorder a block.
• update_page - update a page's title, slug, or SEO.
• remove_page D - delete a page.
• update_app - rename the app.
• submit_for_review - hand a draft to the user to approve or decline.
• undo_last_change D - roll back your most recent change-set.

Data and dynamic content

• create_data_connector - connect a REST API, WordPress, or Shopify source.
• list_data_connectors R - list the app's data connectors.
• set_block_data_mapping - bind a block's props to a connector endpoint.
• create_post_type - create a dynamic collection with a template page.
• list_post_types R - list the app's post types.
• setup_wordpress - one-call WordPress import (connector, post types, templates).
• configure_flexible_content - author ACF flexible-content layout blocks.
• setup_commerce - one-call storefront setup (native or Shopify).
• add_product - add a product to the native catalog.

Account and assets (read-only)

• list_apps R - list your apps.
• list_images R - list uploaded images.
• list_icons R - list uploaded icons.
• list_files R - list uploaded public files.

Pricing

Free to build, preview, and publish to a app_id.unshift.dev address. Pro is $20/mo per published site and adds a custom domain with managed SSL, no Unshift branding, and code export. The AI always runs on your own Claude or ChatGPT account, so Unshift never bills for AI usage.

FAQ

Do I need to pay for Claude or ChatGPT? No. Claude's free tier supports connectors, which is all you need. If you already pay for either, that works too. The AI runs on your own account, so there is no token bill from Unshift.

Do I own the site? Can I leave? Yes. It is a real React and Vite codebase that you can export to your own repository (code export is a Pro feature). No proprietary runtime and no lock-in.

Can it edit or import an existing site? Yes. It can rebuild a site from a URL and edit existing Unshift sites conversationally.

Where does my data go? The AI runs in your own Claude or ChatGPT account. Unshift stores your site content in order to render and publish it, and you can export or delete it anytime (see the privacy policy linked above).

Troubleshooting and support

• The connector will not connect. Add it as a custom connector with the exact URL https://studio.unshift.ai/api/mcp, then finish the OAuth sign-in window. Connecting requires a free Unshift account; the sign-in step lets you create one.
• A tool seems to be missing. Clients cache the connector's tool list. If a step needs a tool you do not see, refresh the connector's tools in your client's settings (or remove and re-add the connector), then continue.
• "No approval received" or "permission denied" when a tool runs. That is your client's own per-tool permission prompt (each tool asks once). Click Allow, or enable "always allow" for Unshift, then retry.
• It saved a draft instead of publishing. A brand-new site publishes automatically on its first finalize and goes live in about 1 to 2 minutes. An already-live site saves edits as a draft by default; publish it from the editor or ask your assistant to publish explicitly.
• Still stuck? Email support@unshift.ai.

Skill

An Agent Skill that guides Claude through building, importing, editing, and publishing sites with this connector lives in skills/unshift-website-builder.

About this repository

This repository is the public listing for the Unshift MCP connector: its MCP Registry manifest (server.json) and these connect instructions. The connector itself is a hosted remote server at the endpoint above; the product source lives in Unshift's private repository.