Google Analytics 4 MCP by InsightfulPipe

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

Connect Google Analytics 4 to AI assistants for website analytics and property management.

Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.

MCP Server URL

https://google-analytics.insightfulmcp.com/

What is Google Analytics 4 MCP?

Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:

• Ask questions about website traffic in natural language
• Analyze user behavior, conversions, and engagement
• Generate custom reports through conversation
• Get AI-powered insights and recommendations
• Access traffic sources, pages, events, and demographics

Installation

Claude

1. Copy the MCP Server URL: https://google-analytics.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://google-analytics.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{

"mcpServers": { "google-analytics": { "url": "https://google-analytics.insightfulmcp.com/" } } }

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

62 actions: 26 read, 36 write.

Read Actions (26)

Show all 26 read actions

Write Actions (36)

Show all 36 write actions

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Traffic Analysis

"Show me website traffic for the last 30 days compared to the previous period"

Acquisition Insights

"Which traffic sources have the highest conversion rate?"

Page Performance

"What are my top 10 landing pages by engagement rate?"

E-commerce Analytics

"What's our revenue trend this quarter and which products are selling best?"

User Behavior

"How do mobile users behave differently from desktop users?"

Custom Reports

"Run a report showing sessions by country and device category"

Supported Metrics

Why Google Analytics 4 MCP?

For Digital Marketers

• Instant answers - No more complex report building
• Natural language - Ask questions like you're talking to an analyst
• Cross-channel insights - Combine with ad platform data

For Website Owners

• Understand your audience - Deep user behavior insights
• Track goals - Monitor what matters to your business
• Identify opportunities - AI-powered recommendations

For Analysts

• Faster exploration - Query data conversationally
• Automated insights - AI surfaces important patterns
• Flexible reporting - Generate any report through chat

Security & Privacy

• Official Google Analytics API - Direct integration with Google's API
• OAuth 2.0 - Secure Google authentication
• Data encryption - Secure data transmission

Pricing

The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for measurement and analytics — ready-made skills that run on your connected data

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Visit [insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers) to discover our full collection of MCP servers for marketing and analytics.

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